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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Feb202015

'Ambitious' Asics Global Campaign Empowers Everyone To Run The World

By Barry Janoff

February 19, 2015: Armed with numbers that show the category of running is is on a growth trajectory and that more people are spending more money on running-related footwear, Asics has unveiled a global marketing campaign that boasts, "It's a big world. Go run it."

Asics plans a multi-platform approach that the brand is calling its "most ambitious to date," including a launch umbrella TV spot that will be followed during the year with sport-specific ads covering tennis and rugby.

Ascis also said it would release 15 short films throughout the year in which brand-sponsored athletes discuss their training routines and diets.

Lead agency is 180 Amsterdam.

Late last year, when Asics opened a high-profile store in New York's Times Square, Kevin Wulff, president and CEO for Asics America Group, explained the company's strategy. "As a global brand, Asics is dedicated to bringing the best in athleticism and innovation to our family, friends and fans," Wulff said.

Katsumi Kato, head of global marketing for Asics, echoed that strategy regarding the new campaign.

"Our new advertising campaign signifies a major step in communicating the Asics brand on a global level," Kato said in a statement. "This demonstrates Asics is the leading running brand, inspiring and helping athletes of all ages and abilities to experience running in all its forms."

The launch spot, shot in New Zealand, includes such athletes as world champion triathlete Gwen Jorgensen, Olympic hurdler and sprinter Queen Harrison, 800m runner Ryan Martin, elite training and fitness competitor Rosario Rios-Aguilar and elite trail runners Sissi Cussot and Genis Zapater along with a bevy of non-competitive running enthusiasts.

According to Asics, the spot "promotes the diversity of running, with Asics bringing every kind of runner together and encouraging them to push boundaries and achieve their goals together." It shows runners of all ages and abilities on streets, country roads, forest trails, snow, ice and mountains "demonstrating the diversity of running and Asics' expert equipment." (See the full spot here.)

Support includes print, outdoor, Internet, social media, POP and activations at marathons around the globe, including the Asics L.A. Marathon (March 15), which has the tag line, "It's A Big Race. Go Run It."

The tennis campaign, 'It's a Tough Game. Go Smash It.," will feature tennis star Gael Monfils (currently ranked No. 21 in the world) and is scheduled to break in May.

The rugby-focused campaign will be launched "in the second half of the year," according to Asics.

According to the National Sporting Goods Assn., total running and jogging participation in 2013 was 42 million, up 5% from 40 million in 2012. Since 2009, participation is up 30%, with men up 14% and women up 50%.

Also according to NSGA, running shoe sales totaled $3.09 billion in 2013, up 31% since 2009, and running apparel sales totaled $1.07 billion in 2013, up 13% since 2009.

According to Kato, "We believe 'It's a big world. Go run it.' will appeal to all types of runners, whilst also keeping the sport fun and accessible."

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