Top
NEWS REAL

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: Odell Beckham Jr. See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May032018

Kyrie‚Äôs Uncle Drew Scores His Own Wheaties Box, Makes Marketing History

By Barry Janoff

May 3, 2018: The character of Uncle Drew, which came to life via a Pepsi Max campaign featuring NBA star Kyrie Irving, is not only coming to the big screen but also to your breakfast table.

And making some marketing and cereal history along the way.

Wheaties said that Irving would do double-duty on an upcoming box, appearing in his Boston Celtics uniform on one side and on the other as the title character of the upcoming film, Uncle Drew.

The Kyrie Irving/Uncle Drew limited-edition Wheaties box will be available nationwide in late May 2018.

Wheaties, a General Mills brand, is supporting with Internet, social media and POP.

Irving marketing partner Nike has also collaborated with Wheaties for a very limited-edition signature Kyrie shoe package (100), with Wheaties-inspired shoes in a shoe box adorned with Wheaties packaging along with a mini-box of Wheaties, a cereal bowl and a spoon. Nike said the special-edition package would be given out by Irving at his discretion, but that the shoe itself would soon hit retail.

Although there have been non-athletes adorning the iconic "Breakfast of Champions" (dating back to aviators Elinor Smith and Martin and Osa Johnson in 1934), this is the first time in more than 60 years that a Hollywood character is appearing on the box.

Among the Hollywood stars to appear on Wheaties (backs and/or panels) were Shirley Temple and Johnny Weissmuller in the 1930s and movie and TV cowboy stars including Gene Autry and William "Hopalong Cassidy" Boyd in the 1950s.

There also is another distinction for the two-sided Irving box.

"For the first time in (nearly two) decades Wheaties will feature two great athletes on its box at the same time," Kathy Dixon, marketing communications manager for Wheaties, said in a statement.

Kirby Puckett and Dave Winfield were each on one side of a Wheaties box in 2001. Until now, that was the first and only Wheaties box that highlighted different athletes on the front and back, according to Wheaties.

"Kyrie is a proven winner based on all of his accomplishments on and off the court, and the story of Uncle Drew reminds us that no matter your age, you can still have fun and be successful at the things you love to do,” said Dixon.

Uncle Drew (due out June 29), is based on the marketing campaign conceived by Pepsi Max, which began in 2012, with Irving as a 75-year-old streetball legend “known for his amazing handles and ability to go to the rim.”

Expect lots of product placement in the film, including Pepsi, Nike and Gatorade.

According to Paula Kupfer, Lionsgate svp-global partnerships and promotions, "It's truly incredible to have Uncle Drew featured on the legendary Wheaties Box.

“We're thrilled to be a part of a campaign that celebrates Kyrie Irving as an amazing athlete and Uncle Drew as a beloved big screen character."

Among other current and former pro basketball stars in the movie are Shaquille O'Neal, Chris Webber, Reggie Miller, Nate Robinson, and Lisa Leslie.

According to Webber, Irving was in his Uncle Drew character about to film a scene last summer when he received news that he had been traded from the Cleveland Cavaliers to the Celtics.

According to Wheaties, the product was created in 1922, the result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (which later became General Mills).

"For the first time in (nearly two) decades Wheaties will feature two great athletes on its box at the same time."

Early on in Wheaties history, the brand had a fictional character who regularly appeared on the box, “Jack Armstrong, the All-American Boy,” whose Indiana Jones-type exploits were depicted in a live-action Hollywood “B” movie serial.

Irving continues a tradition that dates back to 1934 when Lou Gehrig became the first athlete on a Wheaties box, with the brand putting images on the sides and/or back of the book.

The first athlete to actually appear on the front cover was track & field star Bob Richards in 1958.

Michael Jordan has been on the most Wheaties boxes, 18 times.

From Lionsgate's Summit Entertainment label, the film is also produced by Temple Hill in association with Pepsi Productions.

Back to Home Page