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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
May032018

Kyrie‚Äôs Uncle Drew Scores His Own Wheaties Box, Makes Marketing History

By Barry Janoff

May 3, 2018: The character of Uncle Drew, which came to life via a Pepsi Max campaign featuring NBA star Kyrie Irving, is not only coming to the big screen but also to your breakfast table.

And making some marketing and cereal history along the way.

Wheaties said that Irving would do double-duty on an upcoming box, appearing in his Boston Celtics uniform on one side and on the other as the title character of the upcoming film, Uncle Drew.

The Kyrie Irving/Uncle Drew limited-edition Wheaties box will be available nationwide in late May 2018.

Wheaties, a General Mills brand, is supporting with Internet, social media and POP.

Irving marketing partner Nike has also collaborated with Wheaties for a very limited-edition signature Kyrie shoe package (100), with Wheaties-inspired shoes in a shoe box adorned with Wheaties packaging along with a mini-box of Wheaties, a cereal bowl and a spoon. Nike said the special-edition package would be given out by Irving at his discretion, but that the shoe itself would soon hit retail.

Although there have been non-athletes adorning the iconic "Breakfast of Champions" (dating back to aviators Elinor Smith and Martin and Osa Johnson in 1934), this is the first time in more than 60 years that a Hollywood character is appearing on the box.

Among the Hollywood stars to appear on Wheaties (backs and/or panels) were Shirley Temple and Johnny Weissmuller in the 1930s and movie and TV cowboy stars including Gene Autry and William "Hopalong Cassidy" Boyd in the 1950s.

There also is another distinction for the two-sided Irving box.

"For the first time in (nearly two) decades Wheaties will feature two great athletes on its box at the same time," Kathy Dixon, marketing communications manager for Wheaties, said in a statement.

Kirby Puckett and Dave Winfield were each on one side of a Wheaties box in 2001. Until now, that was the first and only Wheaties box that highlighted different athletes on the front and back, according to Wheaties.

"Kyrie is a proven winner based on all of his accomplishments on and off the court, and the story of Uncle Drew reminds us that no matter your age, you can still have fun and be successful at the things you love to do,” said Dixon.

Uncle Drew (due out June 29), is based on the marketing campaign conceived by Pepsi Max, which began in 2012, with Irving as a 75-year-old streetball legend “known for his amazing handles and ability to go to the rim.”

Expect lots of product placement in the film, including Pepsi, Nike and Gatorade.

According to Paula Kupfer, Lionsgate svp-global partnerships and promotions, "It's truly incredible to have Uncle Drew featured on the legendary Wheaties Box.

“We're thrilled to be a part of a campaign that celebrates Kyrie Irving as an amazing athlete and Uncle Drew as a beloved big screen character."

Among other current and former pro basketball stars in the movie are Shaquille O'Neal, Chris Webber, Reggie Miller, Nate Robinson, and Lisa Leslie.

According to Webber, Irving was in his Uncle Drew character about to film a scene last summer when he received news that he had been traded from the Cleveland Cavaliers to the Celtics.

According to Wheaties, the product was created in 1922, the result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (which later became General Mills).

"For the first time in (nearly two) decades Wheaties will feature two great athletes on its box at the same time."

Early on in Wheaties history, the brand had a fictional character who regularly appeared on the box, “Jack Armstrong, the All-American Boy,” whose Indiana Jones-type exploits were depicted in a live-action Hollywood “B” movie serial.

Irving continues a tradition that dates back to 1934 when Lou Gehrig became the first athlete on a Wheaties box, with the brand putting images on the sides and/or back of the book.

The first athlete to actually appear on the front cover was track & field star Bob Richards in 1958.

Michael Jordan has been on the most Wheaties boxes, 18 times.

From Lionsgate's Summit Entertainment label, the film is also produced by Temple Hill in association with Pepsi Productions.

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