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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan092013

Spike Lee Makes His Point With Chris Paul, Magic Johnson In New NBA BIG Spot

By Barry Janoff

January 9, 2013: Director Spike Lee takes his second shot for the NBA's BIG campaign with a commercial that stars a bevy of great point guards, including Chris Paul of the Los Angeles Clippers, former Los Angeles Lakers point guard Magic Johnson and current Lakers point guard Steve Nash.

The spot, "Disappearing Act," will break tonight (Jan. 9) during the Lakers at the San Antonio Spurs game and Dallas Mavericks at Clippers, both on ESPN, and then go into regular rotation across NBA media partners.

The first BIG spot from Lee, "King of New York," broke on Christmas Day and was an homage to Bernard King and the game in 1984 in which he scored 60 points for the New York Knicks against the then New Jersey Nets.

In "Disappearing Act," Paul is seen on the court, where he is so fast that he seems to vanish when players try to defend him. The concept, as envisioned by Lee, literally sees Paul disappear during the game and appear in a restaurant at a private booth reserved for the best point guards in NBA history.

The booth is occupied by Johnson and Nash, and on the wall behind them are photos of other great NBA point guards such as John Stockton.

"You can't sit at this table unless you are one of the premiere point guards," Lee explains in a behind-the-scenes video. "We have Magic and Chris Paul. [Chris'] moves are magical. It's like when he shakes people, he disappears. So we're taking that thinking into this spot."

Paul tries to distance himself from being called one of the greatest point guards, but Magic gets the upper hand. "I love that [this table] is reserved for only the best point guards. Don't listen to Chris — he is the best there is right now."

In the spot, Paul is seen in his Clippers uniform playing in Staples Center. The game announcer offers, "The Clippers' biggest advantage right now is the man who has the ball." As Paul attacks, we see Magic watching the game on TV. When the action returns to the court, Paul is bobbing and weaving through the defense. Then, in a poof of smoke, he is gone.

"Where did he go?" asks the bewildered announcer. "Unbelievable!"

The next scene sees CP3 appearing in a puff of smoke at the restaurant, where Magic is seated next to Nash. Paul makes himself comfortable, even taking a French fry off of Magic's plate. Johnson stares at him for a moment and then asks Paul, "Shouldn't you be headed to the hoop?"

Paul looks up at the TV screen, disappears in a cloud of smoke, reappears on the count and drives to the basket for a lay-up. Back in the restaurant, Magic flashes a big grin as the game announcer says, "[Paul] made that all out of nothing. Me-oh-my." (See the full spot here.)

"It's an awesome spot because our personalities come out," explains Magic. "The table is reserved for the best point guards ever, and [Chris] is the best in the game right now at the point guard position. there's no denying that. Don't listen to him. He belongs at the table."

In addition to directing such films as She's Gotta Have It, Mo' Better Blues, Jungle Fever and He Got Game, Lee has helmed several classic TV commercials, including a series for Nike's Jordan Brand in which Lee played the role of Mars Blackmon, a character he originated in She's Gotta Have It.

Nike has used the Mars Blackmon character again in spots over the past two years. Lee also hosted a Nike event last month in New York to unveil the Air Jordan XX8 kicks.

Spike Lee Pays Homage To Bernard King For NBA BIG

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