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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jan092013

Spike Lee Makes His Point With Chris Paul, Magic Johnson In New NBA BIG Spot

By Barry Janoff

January 9, 2013: Director Spike Lee takes his second shot for the NBA's BIG campaign with a commercial that stars a bevy of great point guards, including Chris Paul of the Los Angeles Clippers, former Los Angeles Lakers point guard Magic Johnson and current Lakers point guard Steve Nash.

The spot, "Disappearing Act," will break tonight (Jan. 9) during the Lakers at the San Antonio Spurs game and Dallas Mavericks at Clippers, both on ESPN, and then go into regular rotation across NBA media partners.

The first BIG spot from Lee, "King of New York," broke on Christmas Day and was an homage to Bernard King and the game in 1984 in which he scored 60 points for the New York Knicks against the then New Jersey Nets.

In "Disappearing Act," Paul is seen on the court, where he is so fast that he seems to vanish when players try to defend him. The concept, as envisioned by Lee, literally sees Paul disappear during the game and appear in a restaurant at a private booth reserved for the best point guards in NBA history.

The booth is occupied by Johnson and Nash, and on the wall behind them are photos of other great NBA point guards such as John Stockton.

"You can't sit at this table unless you are one of the premiere point guards," Lee explains in a behind-the-scenes video. "We have Magic and Chris Paul. [Chris'] moves are magical. It's like when he shakes people, he disappears. So we're taking that thinking into this spot."

Paul tries to distance himself from being called one of the greatest point guards, but Magic gets the upper hand. "I love that [this table] is reserved for only the best point guards. Don't listen to Chris — he is the best there is right now."

In the spot, Paul is seen in his Clippers uniform playing in Staples Center. The game announcer offers, "The Clippers' biggest advantage right now is the man who has the ball." As Paul attacks, we see Magic watching the game on TV. When the action returns to the court, Paul is bobbing and weaving through the defense. Then, in a poof of smoke, he is gone.

"Where did he go?" asks the bewildered announcer. "Unbelievable!"

The next scene sees CP3 appearing in a puff of smoke at the restaurant, where Magic is seated next to Nash. Paul makes himself comfortable, even taking a French fry off of Magic's plate. Johnson stares at him for a moment and then asks Paul, "Shouldn't you be headed to the hoop?"

Paul looks up at the TV screen, disappears in a cloud of smoke, reappears on the count and drives to the basket for a lay-up. Back in the restaurant, Magic flashes a big grin as the game announcer says, "[Paul] made that all out of nothing. Me-oh-my." (See the full spot here.)

"It's an awesome spot because our personalities come out," explains Magic. "The table is reserved for the best point guards ever, and [Chris] is the best in the game right now at the point guard position. there's no denying that. Don't listen to him. He belongs at the table."

In addition to directing such films as She's Gotta Have It, Mo' Better Blues, Jungle Fever and He Got Game, Lee has helmed several classic TV commercials, including a series for Nike's Jordan Brand in which Lee played the role of Mars Blackmon, a character he originated in She's Gotta Have It.

Nike has used the Mars Blackmon character again in spots over the past two years. Lee also hosted a Nike event last month in New York to unveil the Air Jordan XX8 kicks.

Spike Lee Pays Homage To Bernard King For NBA BIG

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