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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec132017

Twitter Campaign Uses Followers To Lead Newcomers To Promised Social Media Land

By Barry Janoff

December 13, 2017: In its 2Q 2018 report, Twitter said that it has 328 million monthly users. That’s 143 million more than in 2012, but just 32 million more than in 2015 and 9 million more than in 2016.

A new humorous campaign from the social media platform is seeking to spur growth by addressing some of the major obstacles that people face: How to navigate and explore, who to follow and, perhaps most important, what does it all mean (and why does anyone actually need to have a Twitter account in the first place)?

The effort is anchored by two spots under the umbrella theme, “Let’s Go Twitter.”

Seeking a mass audience, they will break during in-cinema shows of Star Wars: The Last Jedi, as well as TV, Internet and, yes, social media. They will air in the U.S., Canada and the U.K.

The campaign was handled in-house.

British comic Romesh Ranganathan (259,000 Twitter followers) fronts both spots, “Signing Up For Twitter” and “Explore.”

According to Ranganathan, “Twitter recognized my greatness and asked me to show newbies the ropes. I said I'd do it if they put me in a movie. So they did!”

In “Signing Up,” he is seen as a crisis manager, called in to help a young man who is overwhelmed by the Twitter process. The spot has a full cast of characters, including Lonzo Ball of the Los Angeles Lakers, (573,000 followers), music group K-Pop (5 million followers) and Joe Bruin, mascot for UCLA (1,200 followers).

“I don’t know what to do,” the man, Kevin, anguishes as he tries to access Twitter on his cell phone. “I’ll never leave this house,” which has so much stuff in it that he appears to be a horder.

Ranganathan is outside, alongside police, neighbors and others, seeking to calm Kevin. “I’m here to help. Don’t worry. Do not panic. Just push the ‘Get Started’ button and pick a name.”

Kenny G is taken, so they settle on Notorious Kenny G. It also turns out Kevin has a love for Zambonis, comic books, science and movies.

His next problem: Who to follow? He starts with Joe Bruin, K-Pop (“Thanks for the follow,” they yell from the street) and Ball (who appears in Kenny’s window).

“There’s so many people to follow,” Kenny sighs.

“Follow everyone. Press the ‘Follow all’ button,” says  Ranganathan as the crowd chants, “Follow! Follow!”

As Ranganathan leaves, Kenny asks, “Will I ever see you again?”

Of course — by following him on Twitter.

The second spot finds a man named Julio running on a long stretch of road. “How do I explore?”

Ranganathan arrives to help, as do WNBA star Candace Parker (273,000 followers), a ninja, soccer players, competitive bike riders, a clarinet player and “other things I really enjoy.”

“Julio, you just mastered Twitter,” says Ranganathan. “It’s constantly changing and evolving . . . just like you.”

Text offers, “Let’s explore. Let’s discover. Let’s Twitter.”

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