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NEWS REAL

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec132017

Twitter Campaign Uses Followers To Lead Newcomers To Promised Social Media Land

By Barry Janoff

December 13, 2017: In its 2Q 2018 report, Twitter said that it has 328 million monthly users. That’s 143 million more than in 2012, but just 32 million more than in 2015 and 9 million more than in 2016.

A new humorous campaign from the social media platform is seeking to spur growth by addressing some of the major obstacles that people face: How to navigate and explore, who to follow and, perhaps most important, what does it all mean (and why does anyone actually need to have a Twitter account in the first place)?

The effort is anchored by two spots under the umbrella theme, “Let’s Go Twitter.”

Seeking a mass audience, they will break during in-cinema shows of Star Wars: The Last Jedi, as well as TV, Internet and, yes, social media. They will air in the U.S., Canada and the U.K.

The campaign was handled in-house.

British comic Romesh Ranganathan (259,000 Twitter followers) fronts both spots, “Signing Up For Twitter” and “Explore.”

According to Ranganathan, “Twitter recognized my greatness and asked me to show newbies the ropes. I said I'd do it if they put me in a movie. So they did!”

In “Signing Up,” he is seen as a crisis manager, called in to help a young man who is overwhelmed by the Twitter process. The spot has a full cast of characters, including Lonzo Ball of the Los Angeles Lakers, (573,000 followers), music group K-Pop (5 million followers) and Joe Bruin, mascot for UCLA (1,200 followers).

“I don’t know what to do,” the man, Kevin, anguishes as he tries to access Twitter on his cell phone. “I’ll never leave this house,” which has so much stuff in it that he appears to be a horder.

Ranganathan is outside, alongside police, neighbors and others, seeking to calm Kevin. “I’m here to help. Don’t worry. Do not panic. Just push the ‘Get Started’ button and pick a name.”

Kenny G is taken, so they settle on Notorious Kenny G. It also turns out Kevin has a love for Zambonis, comic books, science and movies.

His next problem: Who to follow? He starts with Joe Bruin, K-Pop (“Thanks for the follow,” they yell from the street) and Ball (who appears in Kenny’s window).

“There’s so many people to follow,” Kenny sighs.

“Follow everyone. Press the ‘Follow all’ button,” says  Ranganathan as the crowd chants, “Follow! Follow!”

As Ranganathan leaves, Kenny asks, “Will I ever see you again?”

Of course — by following him on Twitter.

The second spot finds a man named Julio running on a long stretch of road. “How do I explore?”

Ranganathan arrives to help, as do WNBA star Candace Parker (273,000 followers), a ninja, soccer players, competitive bike riders, a clarinet player and “other things I really enjoy.”

“Julio, you just mastered Twitter,” says Ranganathan. “It’s constantly changing and evolving . . . just like you.”

Text offers, “Let’s explore. Let’s discover. Let’s Twitter.”

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