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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov152017

Foot Locker: NBA Stars Are So Busy With Cause Marketing We Needed Stand-Ins

By Barry Janoff

November 15, 2017: Foot Locker has been real about its “Week of Greatness” campaign for the past five years, but for its sixth annual effort it is getting “unreal” to support some very real causes.

The retailer will continue to use the campaign to sell goods, but has added a significant altruistic component.

“(We are) not only delivering the most anticipated footwear and apparel launches, but committing and championing Acts of Greatness — physical acts of generosity that inspire and uplift others — through the action-oriented platform, Greatness Does Good.”

New York-headquartered Foot Locker said it has joined with such brands as Nike, Jordan, adidas, Puma, Converse and Reebok, plus the NBA’s New York Knicks, to aid people in Puerto Rico impacted by Hurricane Maria and others those affected by “recent U.S. and global events.”

The push comes with multi-media marketing, anchored by two “Greatness Does Good” spots explaining that NBA stars including Carmelo Anthony, Kyrie Irving, Anthony Davis, James Harden, Kristaps Porzingis and Damian Lillard “were so busy doing good, they didn’t have time to star in commercials.”

Instead, we get lookalikes of the aforementioned players, who stay in character as they explain how Foot Locker is working during the holiday season to aid and comfort others.

Doubles for Anthony, Irving and Davis appear in one, lookalikes for Harden, Porzinagas and Lillard in the other.

Support includes digital, POP and social media (Twitter, Instagram, Facebook).

Lead agency is BBDO, New York.

Among the Greatness Does Good efforts, Foot Locker has placed sneaker donation bins in more than 1,650 of its stores worldwide as a part of its partnership with non-profit Soles4Souls.

According to Foot Locker, people are invited to donate new and gently worn shoes in store (Nov. 18-26, 2017).

New shoes donated in the U.S. will be sent to Puerto Rico.

Gently used shoes, as well as all footwear donations made in Foot Locker locations outside the U.S., will benefit the Soles4Souls Micro-Enterprise program, “driving commerce for entrepreneurs in developing countries.”

Foot Locker said it would join its customers by donating “thousands of new pairs from its own supply to support on-going recovery efforts in Puerto Rico . . . (We have) committed to donating more than $1,000,000 toward humanitarian relief efforts around the globe, including $100,000 to support Soles4Souls from the Foot Locker Foundation.”

Top athletes, artists and influencers, including Carmelo Anthony, Paul George and Kyrie Irving will also commit their own Acts of Greatness by “donating their shoes to the cause, with additional support from their peers rolling in.”

"At Foot Locker, we believe that greatness is not only about what sneakers you wear, it's about what you do while you're in them," Dick Johnson, CEO and president for Foot Locker, Inc., said in a statement.

"This year, instead of bringing together the biggest stars in sports to create our well-known, humorous ads for the annual Week of Greatness, we are bringing global ‘sneakerheads’ together to commit and champion Acts of Greatness."

According to Anthony, who has fronted his own relief efforts in support of Puerto Rico, "Helping Puerto Rico overcome the devastating impact of Hurricane Maria is a cause that is very near and dear to my heart.

“Foot Locker's generosity throughout the Week of Greatness will undoubtedly have an impact as the island continues to rebuild and recover the many items, including clothing and shoes, that were lost.”

New sneaker releases from Nike, Jordan, adidas and more will drop daily beginning Nov. 18 in Foot Locker, Lady Foot Locker, and Kids Foot Locker stores globally.

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