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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Aug062015

Old Spice 'Smellmitiment' Pits Crews Vs. Mustafa To Play Out Over NFL Season

By Barry Janoff

August 6, 2015: Procter & Gamble, an official partner with the NFL, will hit the new season with a campaign for Old Spice, “Smellmitment," that brings together for the first time two of the brand's iconic spokesmen: Terry Crews and Isaiah Mustafa.

The effort adds even more eccentric and absurd elements to the marketing landscape that Old Spice has created over the past few years.

The plan is to have men and the women who purchase these products for men make a commitment — aka “Smellmitment" — to either Crews, who plays the role of Bearglove Man; or Mustafa, who takes the roles of Swagger Man and Timber Man.

Old Spice said that Timber, Swagger and Bearglove are among their most popular scents.

According to Old Spice, "Mustafa and Crews join in a friendly competition to plead the case for their favored scent and illustrate Old Spice’s tradition of offering different scents for different kinds of gents."

The TV campaign includes seven spots that will appear during the NFL season. The first spot, "And So It Begins," breaks during the Pro Football Hall of Fame Game on NBC's Sunday Night Football on Aug. 9.

The effort also includes print, Internet, social media and POP.

Lead agency is Wieden+Kennedy, Portland, Or.

Despite the similarity in their backgrounds — Crews and Mustafa both had some NFL experience and now both make a living as actors — they play enemies in the Old Spice campaign.

In "And So It Begins," Mustafa recreates his Old Spice character, who speaks to female consumers as "The Man Your Man Could Smell Like." While trying to convince people that Timber is the best scent, Crews, in his over-the-top intense character, interrupts to sell Bearglove.

A series of non-seguitur scenes follow that make use of axes, chickens, skeletons, a multi-seat motorcycle and an active volcano. (See the full spot here.)

“The power of scent and smelling fresh and manly helps inspire confidence, and Old Spice's versatile scent lineup — including popular scents Bearglove, Swagger and Timber — provides guys with products they can rely on to fuel this power,” John Sebastian, Old Spice brand director for Procter & Gamble, said in a statement.

“Legions of young guys are still trying to figure what kind of men they want to become and Old Spice is always right there as they navigate the seas of manhood," said Sebastian.

Sales of men's grooming products in the U.S. topped $4 billion in 2014 and is expected to exceed $4.6 billion by 2019, according to marketing and research firm Mintel, New York.

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