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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr112011

New Era Reignites Yankees-Red Sox Rivalry With Alec Baldwin, John Krasinski 

Alec Baldwin loves the Yankees . . . April 11, 2011: Actor Alec Baldwin is a major fan of the New York Yankees. Actor John Krasinski is a major fan of the rival Boston Red Sox. They both show their true colors in a new campaign from New Era, the official on-field cap of Major League Baseball, that takes sports rivalries to extreme comedic lengths.

The campaign, "Rivals Are Forever," will include TV, social media including Twitter, in-stadium and POP to support New Era's Authentic Collection on-field cap.

In-store, ads will feature such classic baseball rivalries as the San Francisco Giants and Los Angeles Dodgers; and Chicago Cubs and St. Louis Cardinals.

TV will run during Yankees and Red Sox games throughout the season on ESPN, FOX, YES Network and NESN. Cable buy includes Comedy Central, Adult Swim, Spike, FX and SNY.

Consumers can become part of the Yankees-Red Sox rivalry at New Era's Web site and Facebook destination, people can vote for their favorite team and player, "trash talk" and find baseball content throughout the season.

. . . John Krasinski sides with the Boston Red Sox in New Era's new campaign."We've created a campaign that celebrates the most talked about aspect of Major League Baseball – the rivalry," Christopher Koch, CEO for New Era, Buffalo, NY, said in a statement. "And we've taken one of baseball's most recognizable rivalries and used it as a catalyst to inspire fans everywhere."

In the first spot with the two actors, "The Trash Talking Begins," which broke this past weekend when the Red Sox won two of three games during a series at Fenway Park, Baldwin is at a party when he gets a call on his cell phone from Krasinski.

"Are you a Phillies fan now, since [the Yankees] couldn't get Cliff Lee and he went to Philadelphia for less money?" Krasinski asks.

"Yankee fans don't consider Philadelphia to be a legitimate sports town, John," Baldwin replies, striking the cord of another baseball rivalry. "You know that."

"Are you prepared for what's coming?" Krasinski, who is wearing a New Era Red Sox cap, inquires regarding the 2011 season. "It's going to be the worst misery you've ever experience in the history of this rivalry."

"John. John. John," Baldwin, fresh off his stint during March Madness as spokesman for Capital One, answers. "For the last time — this is not a rivalry. Just like fire does not have a rivalry with kindling. Lawnmowers don't have a rivalry with grass. America does not have a rivalry with Costa Rica."

Krasinski, who has heard this all before and is able to mimic Baldwin's words as he speaks them, is not deterred. "Seriously. How are you a Yankees fan at all? It's like being a huge fan of fascism."

"We've taken one of baseball's most recognizable rivalries — Yankees and Red Sox — and used it as a catalyst to inspire fans everywhere."

"No," responds Baldwin. "It's like being a hugh fan of winning. Which we do. Relentlessly." "Not this year," Krasinski says. "Go ahead," replies Baldwin. "Celebrate in April. We'll dance in October."

That sends Krasinski a bit over the edge. "You will be dead in October!!" After a few moments of awkward silence, Krasinski asks, "Was that a little too much? Sorry. I just got a little worked up."

New Era said the Baldwin-Krasinski debate would continue through the 2011 MLB campaign. (See full TV spot here.)

In addition to MLB, New Era has alliances with the NBA, NFL and Canadian Football League.

"We're truly engaging those die-hard, passionate fans who have pledged undying allegiance to their team, its players and their city," said Koch.

New Era Tips Its Cap To People Who Fly Their Own Flag

New Era Adds CFL To Roster Of Official Partners

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