Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Apr112011

New Era Reignites Yankees-Red Sox Rivalry With Alec Baldwin, John Krasinski 

Alec Baldwin loves the Yankees . . . April 11, 2011: Actor Alec Baldwin is a major fan of the New York Yankees. Actor John Krasinski is a major fan of the rival Boston Red Sox. They both show their true colors in a new campaign from New Era, the official on-field cap of Major League Baseball, that takes sports rivalries to extreme comedic lengths.

The campaign, "Rivals Are Forever," will include TV, social media including Twitter, in-stadium and POP to support New Era's Authentic Collection on-field cap.

In-store, ads will feature such classic baseball rivalries as the San Francisco Giants and Los Angeles Dodgers; and Chicago Cubs and St. Louis Cardinals.

TV will run during Yankees and Red Sox games throughout the season on ESPN, FOX, YES Network and NESN. Cable buy includes Comedy Central, Adult Swim, Spike, FX and SNY.

Consumers can become part of the Yankees-Red Sox rivalry at New Era's Web site and Facebook destination, people can vote for their favorite team and player, "trash talk" and find baseball content throughout the season.

. . . John Krasinski sides with the Boston Red Sox in New Era's new campaign."We've created a campaign that celebrates the most talked about aspect of Major League Baseball – the rivalry," Christopher Koch, CEO for New Era, Buffalo, NY, said in a statement. "And we've taken one of baseball's most recognizable rivalries and used it as a catalyst to inspire fans everywhere."

In the first spot with the two actors, "The Trash Talking Begins," which broke this past weekend when the Red Sox won two of three games during a series at Fenway Park, Baldwin is at a party when he gets a call on his cell phone from Krasinski.

"Are you a Phillies fan now, since [the Yankees] couldn't get Cliff Lee and he went to Philadelphia for less money?" Krasinski asks.

"Yankee fans don't consider Philadelphia to be a legitimate sports town, John," Baldwin replies, striking the cord of another baseball rivalry. "You know that."

"Are you prepared for what's coming?" Krasinski, who is wearing a New Era Red Sox cap, inquires regarding the 2011 season. "It's going to be the worst misery you've ever experience in the history of this rivalry."

"John. John. John," Baldwin, fresh off his stint during March Madness as spokesman for Capital One, answers. "For the last time — this is not a rivalry. Just like fire does not have a rivalry with kindling. Lawnmowers don't have a rivalry with grass. America does not have a rivalry with Costa Rica."

Krasinski, who has heard this all before and is able to mimic Baldwin's words as he speaks them, is not deterred. "Seriously. How are you a Yankees fan at all? It's like being a huge fan of fascism."

"We've taken one of baseball's most recognizable rivalries — Yankees and Red Sox — and used it as a catalyst to inspire fans everywhere."

"No," responds Baldwin. "It's like being a hugh fan of winning. Which we do. Relentlessly." "Not this year," Krasinski says. "Go ahead," replies Baldwin. "Celebrate in April. We'll dance in October."

That sends Krasinski a bit over the edge. "You will be dead in October!!" After a few moments of awkward silence, Krasinski asks, "Was that a little too much? Sorry. I just got a little worked up."

New Era said the Baldwin-Krasinski debate would continue through the 2011 MLB campaign. (See full TV spot here.)

In addition to MLB, New Era has alliances with the NBA, NFL and Canadian Football League.

"We're truly engaging those die-hard, passionate fans who have pledged undying allegiance to their team, its players and their city," said Koch.

New Era Tips Its Cap To People Who Fly Their Own Flag

New Era Adds CFL To Roster Of Official Partners

Back to Ad Campaigns

Back to Home Page