Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Oct192012

Visa Takes NFL, Fans, San Francisco 49ers On An Adventure Of Epic Proportions

By Barry Janoff

October 19, 2012: Visa has been maximizing its position as an official marketing partner of the NFL this season via a "Make It Epic" campaign.

The credit card and financial firm is giving fans the opportunity to get up-close and personal with players and also enable them to access places in NFL stadiums usually restricted to the general public.

In the campaign's first spot, released last month, Visa showed how card holders could be part of a post-game press conference and actually ask questions to players such as Ray Lewis of the Baltimore Ravens.

In the second Visa NFL Epic commercial, released this week, we see what happens when an über-fan of the San Francisco 49ers gets the opportunity to join head coach Jim Harbaugh, quarterback Alex Smith, linebacker Patrick Willis and the team in their locker room to get them pumped up for a game.

According to Visa, the campaign uses "real-time communications to give enrolled card holders the chance to win exclusive experiences and receive access to NFL-themed discounts." Among the brands aligned with Visa are Papa John’s, Virgin America, EA Sports, 24 Hour Fitness, DirecTV, Burger King, Bose and Lids.

In addition, NFLShop.com is providing discounts on authentic merchandise and Visa is offering NFL-autographed items and a trip to Super Bowl XLVIII at MetLife Stadium in February 2014 as part of the activation. (Full details here.)

Support includes Internet and such social media destinations as Facebook and YouTube. Creative was headed by Visa's former lead agency, TBWA/Chiat/Day, Los Angeles. This past September, Visa named a new lead agency, BBDO, which had held the Visa assignment for about 20 years prior to being replaced by TBWA in 2005.

The Niners' 30-second spot is a follow-up to one in which Ravens' linebacker Lewis is questioned by a young girl during a press conference ("What is your favorite color? Your favorite animal? Do you like home fries?"). (See the full spot here.)

The new spot, “Locker Room Speech,” opens with a guy wearing a 49ers jacket giving a pep talk to the team in their locker room. "All eyes right here," he begins using in his best head coach attitude. But the first sign that something is askew comes when the guy then says, "This is our year. I thought it was last year. Turns out I was wrong," a reference to the 49ers being defeated in the NFC championship game by the New York Giants.

Then the guy gets riled up again, "None of us would walk in here and settle for that! That's how we are," he yells, knocking over a stack of cups.

He then stops for a second, looks around and says, "I forgot what I was going to say," drawing a quizzical and dubious stare from Alex Smith.

The guy is then back to his pep-talk rant, focusing on Patrick Willis. "Patrick, I want 100% commitment ," he yells as he repeatedly jabs his finger into the linebacker's chest.

But the guy has another mood swing. "Because I care, man," he gushes as he gives Willis a hug.

Then it's back again to yelling. "Who are we!!??" he screams. To which the team responds, "The 49ers!! " "Yeah!!! he yells. "Yeah!! " the team echoes yells in unison.

Just then, an annoyed Jim Harbaugh walks in. "What the heck is going on in here?" he asks, looking for the intruder who has taken over his locker room.

The guy fesses up, but knows he won't be sacked by the coach because his participation in the Visa campaign earned him permission to be there. "Sorry coach, I just got carried away."

"Alright," a calmer Harbaugh replies as he and the guy lead the team onto the field. "I think we're good."

Morgan Freeman's voiceover then explains, "For a chance to be in a locker room on game day and more, join 'Visa NFL Fans Offers' and make your season epic." (See the full spot here.)

Visa said the campaign and new spots would run through Super Bowl XLVII in February.

Back to Home Page