Top
NEWS REAL

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Friday
Oct192012

Visa Takes NFL, Fans, San Francisco 49ers On An Adventure Of Epic Proportions

By Barry Janoff

October 19, 2012: Visa has been maximizing its position as an official marketing partner of the NFL this season via a "Make It Epic" campaign.

The credit card and financial firm is giving fans the opportunity to get up-close and personal with players and also enable them to access places in NFL stadiums usually restricted to the general public.

In the campaign's first spot, released last month, Visa showed how card holders could be part of a post-game press conference and actually ask questions to players such as Ray Lewis of the Baltimore Ravens.

In the second Visa NFL Epic commercial, released this week, we see what happens when an über-fan of the San Francisco 49ers gets the opportunity to join head coach Jim Harbaugh, quarterback Alex Smith, linebacker Patrick Willis and the team in their locker room to get them pumped up for a game.

According to Visa, the campaign uses "real-time communications to give enrolled card holders the chance to win exclusive experiences and receive access to NFL-themed discounts." Among the brands aligned with Visa are Papa John’s, Virgin America, EA Sports, 24 Hour Fitness, DirecTV, Burger King, Bose and Lids.

In addition, NFLShop.com is providing discounts on authentic merchandise and Visa is offering NFL-autographed items and a trip to Super Bowl XLVIII at MetLife Stadium in February 2014 as part of the activation. (Full details here.)

Support includes Internet and such social media destinations as Facebook and YouTube. Creative was headed by Visa's former lead agency, TBWA/Chiat/Day, Los Angeles. This past September, Visa named a new lead agency, BBDO, which had held the Visa assignment for about 20 years prior to being replaced by TBWA in 2005.

The Niners' 30-second spot is a follow-up to one in which Ravens' linebacker Lewis is questioned by a young girl during a press conference ("What is your favorite color? Your favorite animal? Do you like home fries?"). (See the full spot here.)

The new spot, “Locker Room Speech,” opens with a guy wearing a 49ers jacket giving a pep talk to the team in their locker room. "All eyes right here," he begins using in his best head coach attitude. But the first sign that something is askew comes when the guy then says, "This is our year. I thought it was last year. Turns out I was wrong," a reference to the 49ers being defeated in the NFC championship game by the New York Giants.

Then the guy gets riled up again, "None of us would walk in here and settle for that! That's how we are," he yells, knocking over a stack of cups.

He then stops for a second, looks around and says, "I forgot what I was going to say," drawing a quizzical and dubious stare from Alex Smith.

The guy is then back to his pep-talk rant, focusing on Patrick Willis. "Patrick, I want 100% commitment ," he yells as he repeatedly jabs his finger into the linebacker's chest.

But the guy has another mood swing. "Because I care, man," he gushes as he gives Willis a hug.

Then it's back again to yelling. "Who are we!!??" he screams. To which the team responds, "The 49ers!! " "Yeah!!! he yells. "Yeah!! " the team echoes yells in unison.

Just then, an annoyed Jim Harbaugh walks in. "What the heck is going on in here?" he asks, looking for the intruder who has taken over his locker room.

The guy fesses up, but knows he won't be sacked by the coach because his participation in the Visa campaign earned him permission to be there. "Sorry coach, I just got carried away."

"Alright," a calmer Harbaugh replies as he and the guy lead the team onto the field. "I think we're good."

Morgan Freeman's voiceover then explains, "For a chance to be in a locker room on game day and more, join 'Visa NFL Fans Offers' and make your season epic." (See the full spot here.)

Visa said the campaign and new spots would run through Super Bowl XLVII in February.

Back to Home Page