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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Feb142010

Q&A: It's Not Just The Need For Speed That Motivates Dan Jansen

Despite the fact that his sport, speed skating, is relatively small compared to others, Dan Jansen has had one of the most memorable careers in Olympic history, the crux of which is played out in a new Visa commercial.

By Barry Janoff, Executive Editor
(Posted Feb. 14, 2010)



Dan Jansen was inspired by his sister, Jane, to become a speed skater while growing up in Wisconsin. He appeared in his first Olympics at Sarajevo, Yugoslavia, in 1984 at the age of 19, but did not win any medals. At the 1988 Games in Calgary, he came is as world sprint champion and a favorite to win gold. However, hours before the 500 meter event, he was informed that his sister was dying of leukemia. He dedicated the race to her, but unfortunately fell and did not finish. Days later he fell again in the 1,000 meter event and left without any medals. He competed in the 1992 Games in Albertville, France, but again left without medals.

Jansen finally took gold at Lillehammer, France, in 1994, winning the 1,000 meter event and setting what was then a world record pace. He skated a victory lap holding his two-year-old daughter, Jane, who was named in for his sister. The event is recounted in a TV spot that is part of Visa's current 'Go World' campaign. Visa is one of just nine top tier global partners with the International Olympic Committee (along with Coca-Cola, Omega, Altos Origin, Panasonic, Samsung, Acer, GE and McDonald's).

Jansen retired from the Olympics after that, was elected to the U.S. Olympic Hall of Fame in 2004 and has stayed close to the Olympics as a commentator for NBC, including the 2010 Games in Vancouver. In addition to being a spokesman for Visa, he is a motivational speaker for such corporate clients as Xerox, McDonald's, Bank of America, Coca-Cola, Glaxxo Smith-Kline and the American Red Cross. In 1994 he established the Dan Jansen Foundation to raise awareness and funds to fight leukemia and also is an honorary board member of the Multiple Myeloma Research Foundation. Jansen, who lives in North Carolina, spoke with NYSportsJournalism.com in New York right before heading to Vancouver.

NYSportsJournalism.com: What are the biggest differences for you from being an Olympic athlete and now being in the media covering the Olympics?
Dan Jansen: There's nothing that compares to being there as an athlete. It's what you train your whole life for. It's what you dreamt about. It's the excitement of all that, and you know it's coming down to one moment. But that's reality. I'm thrilled that I'm still able to go and not only work and call the speed skating events but represent Visa and what they have done with their spots. Putting athletes in the spotlight. Featuring my story. That makes what I'm doing special.

NYSJ: Antonio Lucio, CMO at Visa, talked to NYSportsJournalism about being an Olympic sponsor for 24 years, and back then their focus was TV and billboards. Now they are using 3D spots, 3D wall posters, building dedicated Facebook and MySpace pages. How do you view that as someone who has been involved with the Olympics since 1984?
DJ: You can make the comparisons in almost any aspect of marketing. The technology has changed sports and has changed the way marketing is done. During the 2008 Summer Games in Beijing, because of the time difference, people were getting results immediately via the Internet hours before NBC could air the events in the U.S. They did do a great job of showing a lot of the events live or as close to live as possible. NBC will be able to get a lot more live events on this year because the Games are in Vancouver. But they have really put a lot into getting the Games and information out on the Internet, supporting the broadcast with an extraordinary amount of technology.

NYSJ: Being part of the Visa program, having your own commercial, getting to work at the Olympic Games, is it a little bit like being a kid in a candy store?
DJ: (Laughs) No doubt about it. The Visa program is great exposure for the athletes. To me, when you think about Olympic sponsors, maybe two come to mind. And Visa's commitment to the Olympics to this point and looking forward [with their recent partnership extension with the IOC through 2020 and partnering with the U.S. Olympic Committee]. It's a huge honor for an athlete. The way I see it, they are putting the athletes in the spotlight, making them the focus of the effort. And by showing them behind the scenes, in training, telling their personal stories, people get to know them better and, hopefully, remember them and their [respective] sports when the Olympics are over. It's great for the Olympics, for NBC and for the athletes.

"Every time the Visa commercial is on, Jane gets text messages from all over. The interesting thing now is that my younger daughter wants to do a commercial."

NYSJ: Part of the challenge with the Olympics is that many of the sports, and many of the athletes, are only talked about every four years. How does that fit into Visa's strategy?
DJ: When you look at the events vying for attention [in February] - the Super Bowl, the NBA All-Star Game, Danica Patrick and Nascar - it's not that the Olympics are not huge, but you want to make them even more compelling for people to watch.. Especially when it comes to a little sport like mine. Visa has been really smart in the way they've positioned themselves globally. The two biggest programs they have globally are the Olympics and the FIFA World Cup [coming in June]. The Super Bowl is huge, but it's biggest audience is in America. The Olympics and the World Cup have global followings, and they are not just one day but two weeks for the Olympics and a month for the World Cup. And they are not every year, so that makes them extra special. Visa has caught on to that.

NYSJ: You are in a Visa spot with your daughter, Jane. Is she a star at school now because of the exposure?
DJ: She's 16 now. Every time the Visa commercial is on (pictured), Jane gets text messages from all over. The interesting thing now is that my younger daughter, who is 14, wants to do a commercial. Every time an opportunity comes up she says, 'Dad, can I be in this one?'

NYSJ: Do you see the U.S. hosting the Winter Olympics in the near future?
DJ: We had it Salt Lake City in 2002, and it's in Vancouver this year which is North America. The 2014 Winter Games are in Sochi, so the next [to be decided] is 2018. I don't see [the U.S.] getting that one. Maybe 2022, 2026. It also depends on whether or not the U.S. tries again to host the Summer Olympics [after Chicago's failed bid to host the 2016 Games, which went to Rio de Janeiro] for 2020 or 2024. I don't get into that stuff with the IOC, the politics. But they will come around to the U.S. again. And this year Vancouver will be great.

NYSJ: It sounds as if you are enjoying life. And you seem to be in great shape. Ever think about making an Olympic comeback?
DJ: I'm having a great time. And I stay in shape. But as far as the Olympics (laughs), I'll be there but as an analyst and commentator. I'm leaving the competition to Apolo Anton Ohno, J.R. Celski and the other members of the team.

Q&A: Visa CMO Antonio Lucio On Global Activation For The 2010 Olympics

Back to Vancouver 2010

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