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What Are You Watching In April 2018
 
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QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct102015

Charles Barkley Is Trapped In The Internet; Should We Save Him Or Leave Him There?

By Barry Janoff

October 7, 2015: Take this as gospel or with a grain of salt, but Charles Barkley is trapped in the Web.

That might be bad news for his fans, either those from his NBA Hall of Fame days or his current job as commentator and analyst for Turner Sports' NBA on TNT. Or it might be good news for those people who find Barkley's no-holds barred style too irritating and abrasive.

Either way, Barkley is trapped in the ether world of the Internet thanks to a new campaign from technology solutions provider CDW.

The multi-media effort, literally called "Charles Barkley Is Trapped In The Internet," is an off-shoot of the company's "People Who Get IT" platform, which Barkley has been part of since 2012.

CDW’s partners in the campaign include HP, Intel, Lenovo, Microsoft, APC and FireEye.

The purpose of the campaign, according to Neal Campbell, svp and CMO for Vernon Hills, Ill.-based CDW, is to show that, “In today’s ever-changing business environment, organizations must be prepared for anything — and need a technology solutions provider who can help at a moment’s notice."

The campaign is anchored by several TV spots and supported by radio, social media and Internet, including a dedicated "Mission Control" Web site.

The spots will run during Monday Night Football broadcasts on ESPN, on college game day and during other sporting events on ESPN, ABC and Westwood One.

In the opening spot for the effort, "Charles Barkley Vanishes," he leaves his position as an executive in the IT department at fictional company Gordon & Taylor to go on a trip. As he is going through airport security, the scanning machine triggers somehting in his smartphone, which leads to him somehow being trapped in the Internet.

As CDW and its partners work to save him while they are "Monitoring" his moves, Barkley "Crashes An Unboxing Video" and "Discovers the World of Internet Videos."

The "Mission Control" site will have videos and content exclusive to the campaign.

"The approach for this campaign is a lighthearted take on the integral link between technology and business, and how CDW’s technology solutions help our customers achieve their goals," said Campbell.

Since aligning with CDW for ad campaigns — which usually air during March Madness, when Barkley is part of the joint CBS-Turner on-air team covering the NCAA hoops event — Gordon & Taylor has won at basketball, won new business by losing at golf, won at football despite having a stadium but no team and offered "for sale" a faux line of signature products, including Barkley 34 cologne ("Smells like a locker room") and the Round Mound of Rebound Pound Cake Mix (a reference to one of Barkley's nicknames).

CDW said that it "works for small, medium and large business, government, education and health-care customers." CDW said it generated $12 billion in net sales in 2014.

CDW Offers Tech Solutions, Round Mound Of Rebound Pound Cake

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