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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Oct102015

Charles Barkley Is Trapped In The Internet; Should We Save Him Or Leave Him There?

By Barry Janoff

October 7, 2015: Take this as gospel or with a grain of salt, but Charles Barkley is trapped in the Web.

That might be bad news for his fans, either those from his NBA Hall of Fame days or his current job as commentator and analyst for Turner Sports' NBA on TNT. Or it might be good news for those people who find Barkley's no-holds barred style too irritating and abrasive.

Either way, Barkley is trapped in the ether world of the Internet thanks to a new campaign from technology solutions provider CDW.

The multi-media effort, literally called "Charles Barkley Is Trapped In The Internet," is an off-shoot of the company's "People Who Get IT" platform, which Barkley has been part of since 2012.

CDW’s partners in the campaign include HP, Intel, Lenovo, Microsoft, APC and FireEye.

The purpose of the campaign, according to Neal Campbell, svp and CMO for Vernon Hills, Ill.-based CDW, is to show that, “In today’s ever-changing business environment, organizations must be prepared for anything — and need a technology solutions provider who can help at a moment’s notice."

The campaign is anchored by several TV spots and supported by radio, social media and Internet, including a dedicated "Mission Control" Web site.

The spots will run during Monday Night Football broadcasts on ESPN, on college game day and during other sporting events on ESPN, ABC and Westwood One.

In the opening spot for the effort, "Charles Barkley Vanishes," he leaves his position as an executive in the IT department at fictional company Gordon & Taylor to go on a trip. As he is going through airport security, the scanning machine triggers somehting in his smartphone, which leads to him somehow being trapped in the Internet.

As CDW and its partners work to save him while they are "Monitoring" his moves, Barkley "Crashes An Unboxing Video" and "Discovers the World of Internet Videos."

The "Mission Control" site will have videos and content exclusive to the campaign.

"The approach for this campaign is a lighthearted take on the integral link between technology and business, and how CDW’s technology solutions help our customers achieve their goals," said Campbell.

Since aligning with CDW for ad campaigns — which usually air during March Madness, when Barkley is part of the joint CBS-Turner on-air team covering the NCAA hoops event — Gordon & Taylor has won at basketball, won new business by losing at golf, won at football despite having a stadium but no team and offered "for sale" a faux line of signature products, including Barkley 34 cologne ("Smells like a locker room") and the Round Mound of Rebound Pound Cake Mix (a reference to one of Barkley's nicknames).

CDW said that it "works for small, medium and large business, government, education and health-care customers." CDW said it generated $12 billion in net sales in 2014.

CDW Offers Tech Solutions, Round Mound Of Rebound Pound Cake

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