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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jul122016

Ronda Rousey Returns With Reebok Effort To State, 'I'm Fine With Not Being Perfect'

By Barry Janoff

July 12, 2016: The woman who was conspicuous by her absence at UFC 200 on July 9 is back in the spotlight in a new multi-platform campaign unveiled today from Reebok that claims, "She isn’t perfect, nor has she ever claimed to be."

"Perfect Never" is anchored by a TV spot in which Ronda Rousey, who was the UFC bantamweight women's champ from November 2012 until losing the title to Holly Holm in November 2015, offers, "Here's the thing about being perfect: Perfect never gets truly tested. Perfect never gets to silence its critics. Perfect never gets a shot at redemption.

"So, yeah, I'm fine with not being perfect."

The effort falls under Reebok's current umbrella campaign, "Be More Human." Lead agency is Venables Bell & Partners, San Francisco.

Rousey has not fought since losing to Holm (who subsequently lost the title to Miesha Tate, who in turn lost to Amanda Nunes this past weekend in UFC 200). UFC hinted that Rousey might return by the end of the year or early 2017.

She has appeared in such films as The Expendables 3, Entourage and Furious 7; and is set to appear in the remake of Road House.

In addition to Reebok, Rousey has deals that include MetroPCS, Buffalo, EA Sports and Monster Energy. She appeared in a Bud Light spot with Seth Rogen and Amy Schumer, "Security," which ran during Super Bowl 50.

Reebok is an official partner with UFC.

Rousey's "Perfect Never" effort is supported by Internet and social media.

A promotion offers people an opportunity to win a "Glam to Grit" experience and tickets to UFC 205 in New York, scheduled for Nov. 16 in Madison Square Garden (Details here.)

A dedicated Web site has other Reebok athletes, including fitness trainer Emily Skye and CrossFit athletes Camille Leblanc-Bazinet and Jamie Jagiya, offering their thoughts on why perfect is in the eye of the beholder.

Among their observations: "Perfect Never means always improving" and "Perfect Never means that we can always be better than yesterday."

Rousey's tweets via #PerfectNever include, "Perfect never leaves room for improvement. It never lets you reach your full potential."

"People either hate my guts or really, really, like me. And I’m OK with that," said Rousey. "Being perfect is not as powerful as being human."

Rousey is represented by WME | IMG, which this week acquired a majority interest in UFC for $4 billion.

Unanimous Decision: UFC Price Tag Hits $4B

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