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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr182018

Kobe Bryant Plays Point Guard For New BodyArmor Against Old Gatorade

By Barry Janoff

April 17, 2018: BodyArmor is coming for Gatorade, and they are not kidding around, even though the brand’s new campaign is full of humor.

“Thanks, Gatorade, We’ll Take It From Here,” is a multi-media effort that takes direct aim at the competition, not only calling out the product by name, but picturing it as out of date and out of synch with modern athletes.

The effort is driven by Kobe Bryant, a major investor in the brand, who conceived, co-directed and wrote the TV spots.

They star BodyArmor athlete spokespersons James Harden, Mike Trout, Skylar Diggins-Smith and Kristaps Porzingas.

The campaign also includes digital, social media, outdoor and radio.

In the spots, each of the BodyArmor athletes is seen in an outdated scenario: Harden wears Revolutionary War clothing into a basketball arena instead of a current outfit, Trout exercises with obsolete rather than modern workout machines, Diggins-Smith is seen leading an out-of-style jazzercise class and wearing vintage apparel and Porzingas keeps in touch with his parents via carrier pigeon.

Each ad implies that the dated, dusty methods are akin Gatorade, with BodyArmor seen as the modern, crisp replacement.

The new effort harkens back to a BodyArmor campaign from 2015, “This Is Now,” in which BodyArmor positioned itself as the sports energy drink for modern athletes versus the competition, but did not mention Gatorade by name.

In that campaign, such athlete endorsers as Harden, Trout, Diggins-Smith, Buster Posey, Andrew Luck and Richard Sherman were seen in black-and-white film playing their respective sports using early versions of equipment (leather football helmets, flimsy hockey goalie masks) before transitioning to color and modern equipment.

“I’m notorious for taking what’s old and finding a way to make it new,” Bryant said in a statement about his BodyArmor effort.

“A lot of my inspiration comes from finding things from the past and evolving them to be better. That’s exactly what we’ve done with BodyArmor Sport Drink. We found a way to make the sports drink category better, with natural flavors and sweeteners, potassium-packed electrolytes and coconut water.”

Last year, Bryant wrote, directed and narrated for the brand the national TV spot, “Obsession is Natural.”

BodyArmor, under the auspices of co-founders Lance Collins and Mike Repole, said it has about 5% of the sports drink category versus Gatorade’s 65+% and Powerade’s 25+%, according to industry analysts.

Other BodyArmor athletes, all of whom also are listed as investors, include Andrew Luck, Rob Gronkowski, Buster Posey, LeSean McCoy, Richard Sherman, Sydney Leroux and Dustin Johnson.

Among other alliances, BodyArmor recently signed a multi-year partnership with UFC as the MMA organization's “official sports drink.”

In each spot, the athletes appear to be enjoying their outdated situations but then realize that there is a better, more effective option.

“This is ridiculous,” says Skylar-Diggins in her spot of her antiquated workout routine. A voiceover replies, “It is, Skylar Diggins-Smith, but not as ridiculous as an outdated sports drink. This is BodyArmor. Thanks, Gatorade, we’ll take it from here.”

In Harden’s spot, a voiceover asks, "James Harden wouldn’t go to the game wearing outdated fashion, so why would he choose an outdated sports drink?” To which Harden answers, “I wouldn’t.”

In their respective commercials, we learn that “Kristaps Porzingas wouldn’t use a carrier pigeon to keep in touch with his parents in Latvia,” while “Mike Trout wouldn’t use an outdated workout machine to be All-Star Mike Trout,” and they "wouldn’t drink an outdated sports drink, either.”

Ever since retiring from the NBA after the 2016 season, Bryant has been on a mission to become as least as good in his new career as he was in winning five championships with the Los Angeles Lakers.

His Granity Studios is working with some of the top talent in Hollywood; his animated film, Dear Basketball, won an Emmy and an Oscar this year; and he currently has a 15-episode project on ESPN+, Detail, that will run throughout the NBA playoffs and Finals.

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