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NEWS REAL

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Wednesday
Apr182018

Kobe Bryant Plays Point Guard For New BodyArmor Against Old Gatorade

By Barry Janoff

April 17, 2018: BodyArmor is coming for Gatorade, and they are not kidding around, even though the brand’s new campaign is full of humor.

“Thanks, Gatorade, We’ll Take It From Here,” is a multi-media effort that takes direct aim at the competition, not only calling out the product by name, but picturing it as out of date and out of synch with modern athletes.

The effort is driven by Kobe Bryant, a major investor in the brand, who conceived, co-directed and wrote the TV spots.

They star BodyArmor athlete spokespersons James Harden, Mike Trout, Skylar Diggins-Smith and Kristaps Porzingas.

The campaign also includes digital, social media, outdoor and radio.

In the spots, each of the BodyArmor athletes is seen in an outdated scenario: Harden wears Revolutionary War clothing into a basketball arena instead of a current outfit, Trout exercises with obsolete rather than modern workout machines, Diggins-Smith is seen leading an out-of-style jazzercise class and wearing vintage apparel and Porzingas keeps in touch with his parents via carrier pigeon.

Each ad implies that the dated, dusty methods are akin Gatorade, with BodyArmor seen as the modern, crisp replacement.

The new effort harkens back to a BodyArmor campaign from 2015, “This Is Now,” in which BodyArmor positioned itself as the sports energy drink for modern athletes versus the competition, but did not mention Gatorade by name.

In that campaign, such athlete endorsers as Harden, Trout, Diggins-Smith, Buster Posey, Andrew Luck and Richard Sherman were seen in black-and-white film playing their respective sports using early versions of equipment (leather football helmets, flimsy hockey goalie masks) before transitioning to color and modern equipment.

“I’m notorious for taking what’s old and finding a way to make it new,” Bryant said in a statement about his BodyArmor effort.

“A lot of my inspiration comes from finding things from the past and evolving them to be better. That’s exactly what we’ve done with BodyArmor Sport Drink. We found a way to make the sports drink category better, with natural flavors and sweeteners, potassium-packed electrolytes and coconut water.”

Last year, Bryant wrote, directed and narrated for the brand the national TV spot, “Obsession is Natural.”

BodyArmor, under the auspices of co-founders Lance Collins and Mike Repole, said it has about 5% of the sports drink category versus Gatorade’s 65+% and Powerade’s 25+%, according to industry analysts.

Other BodyArmor athletes, all of whom also are listed as investors, include Andrew Luck, Rob Gronkowski, Buster Posey, LeSean McCoy, Richard Sherman, Sydney Leroux and Dustin Johnson.

Among other alliances, BodyArmor recently signed a multi-year partnership with UFC as the MMA organization's “official sports drink.”

In each spot, the athletes appear to be enjoying their outdated situations but then realize that there is a better, more effective option.

“This is ridiculous,” says Skylar-Diggins in her spot of her antiquated workout routine. A voiceover replies, “It is, Skylar Diggins-Smith, but not as ridiculous as an outdated sports drink. This is BodyArmor. Thanks, Gatorade, we’ll take it from here.”

In Harden’s spot, a voiceover asks, "James Harden wouldn’t go to the game wearing outdated fashion, so why would he choose an outdated sports drink?” To which Harden answers, “I wouldn’t.”

In their respective commercials, we learn that “Kristaps Porzingas wouldn’t use a carrier pigeon to keep in touch with his parents in Latvia,” while “Mike Trout wouldn’t use an outdated workout machine to be All-Star Mike Trout,” and they "wouldn’t drink an outdated sports drink, either.”

Ever since retiring from the NBA after the 2016 season, Bryant has been on a mission to become as least as good in his new career as he was in winning five championships with the Los Angeles Lakers.

His Granity Studios is working with some of the top talent in Hollywood; his animated film, Dear Basketball, won an Emmy and an Oscar this year; and he currently has a 15-episode project on ESPN+, Detail, that will run throughout the NBA playoffs and Finals.

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