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NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

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Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr202017

Sly 'Rocky' Stallone Enters The Ring With Canelo For Tecate's 'Born Bold' Campaign

By Barry Janoff

April 20, 2017: If you want to add some more noise to an already loud upcoming boxing match, you might as well throw Sylvester "Rocky" Stallone into the fray.

Tecate has done that in a new campaign to tout the bout between Canelo Alvarez  (48-1-1) and Julio Cesar Chavez Jr. (50-2-1), scheduled for Seis de Mayo in Las Vegas’ T-Mobile Arena (HBO PPV).

Stallone encounters Canelo in two spots, under Tecate Light’s "Born Bold" umbrella campaign, telling him to "Be bold," as he shows Canelo how to punch a bee hive, use raw meat to reduce a swollen eye and the correct way to display a championship belt.

The spots break this week during sports programming, including the NBA playoffs.

Support includes Internet, social media and OOH in the "form of prize card point-of-sale materials at the retail level,” according to Tecate, a division of Heineken.

Tag lines: "Be Bold. Be Bolder. Be Sly. Be Canelo." And "When you think you are bold, there comes Canelo."

Lead agency is Nómades.

According to Pablo Batlle, CCO for Nómades, "Our relationship with Sly is a couple of years old given we'd worked with him for Tecate in Mexico. The challenge here was to find the real voice of this collaboration in the American market.

"We think that we achieved a new approach that is relevant to the bi-cultural Hispanic consumer and to the 'Born Bold' concept," said Batlle.

The new creative is part of what Tecate called a "refreshed 37-week 'Born Bold' campaign," which originated in 2015.

"Sylvester Stallone has a lifelong connection to boxing and continues to build a career as a symbol for masculinity, which resonates particularly well with Tecate's bold, bi-cultural consumer," Belen Pamukoff, brand director for Tecate, said in a statement.

"In these new spots, our mission was to capture the comradery between Stallone as a masculine, legendary actor and Canelo as a real life boxing champion, while further fueling the inherit bold swagger of these superstars.,” said Pamukoff.

In "Beehive: BBQ," Canelo is working out in a gym, apparently being bothered by some bees. Stallone shows up and says, "Canelo, be bold," as he punches a bee hive. Later, at a BBQ, Canelo wants to put some ice on a swollen eye when Stallone says, “Be bold,” handing the boxer raw steak to put on the wound. Canelo takes the meat, tosses it on a nearby grill and says, "Be bolder."

In "Belt: Tub," Stallone shows off a faux title belt, to which Canelo reacts by showing Stallone his real World Championship belt. Later, Stallone finds Canelo soaking in a tub of ice. "Be bold," Sly says, to which Canelo responds by showing Stallone that his tub is also filled with chilled cans of Tecate Light.

According to Tecate, "Since the official debut of the 'Born Bold' advertising campaign in 2015, Tecate Light has made waves throughout the industry, becoming the fastest growing light beer in the U.S. versus our competitors."

The Canelo-Chavez fight is being handled by Golden Boy Productions.

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