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Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.'  NBA AR for iPhone is available for free at the App Store.
• Bruce Arena has resigned as head coach for the U.S. Men’s National Soccer Team days after they failed to qualify for the 2018 FIFA World Cup.
• With 114 days to go until Super Bowl LII in Minneapolis, the Minnesota Super Bowl Host Committee has selected 10,000 volunteers to be on Crew 52, the official volunteer force of Super Bowl LII.  Crew 52 will be responsible for helping welcome more than one million visitors to Minnesota during a ten-day Super Bowl festival
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

Marvel: 'Black Panther' Trending Game Ads Below

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr202017

Sly 'Rocky' Stallone Enters The Ring With Canelo For Tecate's 'Born Bold' Campaign

By Barry Janoff

April 20, 2017: If you want to add some more noise to an already loud upcoming boxing match, you might as well throw Sylvester "Rocky" Stallone into the fray.

Tecate has done that in a new campaign to tout the bout between Canelo Alvarez  (48-1-1) and Julio Cesar Chavez Jr. (50-2-1), scheduled for Seis de Mayo in Las Vegas’ T-Mobile Arena (HBO PPV).

Stallone encounters Canelo in two spots, under Tecate Light’s "Born Bold" umbrella campaign, telling him to "Be bold," as he shows Canelo how to punch a bee hive, use raw meat to reduce a swollen eye and the correct way to display a championship belt.

The spots break this week during sports programming, including the NBA playoffs.

Support includes Internet, social media and OOH in the "form of prize card point-of-sale materials at the retail level,” according to Tecate, a division of Heineken.

Tag lines: "Be Bold. Be Bolder. Be Sly. Be Canelo." And "When you think you are bold, there comes Canelo."

Lead agency is Nómades.

According to Pablo Batlle, CCO for Nómades, "Our relationship with Sly is a couple of years old given we'd worked with him for Tecate in Mexico. The challenge here was to find the real voice of this collaboration in the American market.

"We think that we achieved a new approach that is relevant to the bi-cultural Hispanic consumer and to the 'Born Bold' concept," said Batlle.

The new creative is part of what Tecate called a "refreshed 37-week 'Born Bold' campaign," which originated in 2015.

"Sylvester Stallone has a lifelong connection to boxing and continues to build a career as a symbol for masculinity, which resonates particularly well with Tecate's bold, bi-cultural consumer," Belen Pamukoff, brand director for Tecate, said in a statement.

"In these new spots, our mission was to capture the comradery between Stallone as a masculine, legendary actor and Canelo as a real life boxing champion, while further fueling the inherit bold swagger of these superstars.,” said Pamukoff.

In "Beehive: BBQ," Canelo is working out in a gym, apparently being bothered by some bees. Stallone shows up and says, "Canelo, be bold," as he punches a bee hive. Later, at a BBQ, Canelo wants to put some ice on a swollen eye when Stallone says, “Be bold,” handing the boxer raw steak to put on the wound. Canelo takes the meat, tosses it on a nearby grill and says, "Be bolder."

In "Belt: Tub," Stallone shows off a faux title belt, to which Canelo reacts by showing Stallone his real World Championship belt. Later, Stallone finds Canelo soaking in a tub of ice. "Be bold," Sly says, to which Canelo responds by showing Stallone that his tub is also filled with chilled cans of Tecate Light.

According to Tecate, "Since the official debut of the 'Born Bold' advertising campaign in 2015, Tecate Light has made waves throughout the industry, becoming the fastest growing light beer in the U.S. versus our competitors."

The Canelo-Chavez fight is being handled by Golden Boy Productions.

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