2K Coming: Dallas To Host FIFA ’26 Men’s World Cup International Media Center
Thursday, March 6, 2025 at 04:15PM By Barry Janoff
March 6, 2025: Anticipating massive global coverage for the Men’s ’26 World Cup hosted by the U.S., Mexico and Canada, FIFA has named the Kay Bailey Hutchison Convention Center in Dallas as the official hub for the FIFA World Cup ’26 International Broadcast Center.
From January until the end of July 2026, the IBC will be the “nerve center” for TV, radio and new media operations.
Spanning 485,000 square feet, FIFA said the venue would be the “telecommunications hub for national and international media, ensuring seamless coverage of the tournament, reaching billions of fans worldwide.”
It will also serve as the headquarters for FIFA’s Host Broadcaster, Media Partners, Content Production Department and Football Technology and Innovation Department.
FIFA is expecting upward of 2,000 broadcast media representatives for seven months, including in the build-up to and during the tournament.
Dallas also hosted the International Broadcast Center in 1994, the previous time the Men’s World Cup was played in the U.S.
“With the FIFA World Cup 2026 set to redefine the global football experience, we’re proud to have confirmed the Kay Bailey Hutchison Convention Center Dallas as the International Broadcast Center,” FIFA secretary general Mattias Grafström said via the organization.
“It is a world-class facility that will provide top tier services for media professionals from around the globe.”
AT&T Stadium home to the NFL Dallas Cowboys, is scheduled to host several games throughout the tournament.
The International Broadcast Center will operate under the auspices of Host Broadcast Services, FIFA’s appointed host broadcaster for the FIFA World Cup 26.
FIFA said Host Broadcast Services “has successfully delivered services for the last six editions of the FIFA World Cup, providing world-class operations and cutting-edge technology.”
The Internati
onal Broadcast Center will offer a “range of services to meet the needs of the large group of experts, specialists and staff helping to take the \World Cup to over 200 countries worldwide,” according to FIFA.
Services include a 24-hour cafeteria, a lounge, concession stands, a convenience store, a gift shop, express shipping, banking and dry cleaning.
“This partnership highlights our dedication to maintaining the highest standards for broadcast operations,” said Grafström.
“With its modern infrastructure and the expertise of our host broadcaster, HBS, the IBC will offer an optimal environment for broadcasters and media professionals to deliver compelling storytelling and coverage of this historic event.”
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