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Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Feb242010

How Michael Phelps Is Driving Under Armour's NFL Scouting Combine 'Takeover' 

February 24, 2010: This week, while the eyes of coaches, general managers, scouts, agents and fans will be on the more than 300 players taking part in the NFL Scouting Combine, a good deal of attention also will be paid to Under Armour and its new spokesman, Michael Phelps.

Under Armour, which is in it's second year as presenting sponsor of the event, said it would launch a multi-media campaign, “Protect This House. I Will,” that features the debut of Phelps. The Olympic swimmer's recently signed deal with the Baltimore-based company marks his first new marketing partnership since his infamous "bong photo" in late 2008.

Phelps will be joined in the TV, print, outdoor and Internet effort  by such athletes as NFL prospect Dez Bryant, Brandon Jennings of the NBA's Milwaukee Bucks and UFC champion Georges St-Pierre.

Michael Phelps' marketing debut for Under Armour will come during the NFL Scouting Combine.The campaign, handled in-house along with production company Shilo, is anchored by a 60-second spot that follows Phelps, Bryant, Jennings and St-Pierre as they mirror the players at the NFL Scouting Combine by enduring a series of grueling workouts.  Each athlete then "declares his personal 'I Will”' pledge, vocalizing his own determination and overcoming challenges to 'Protect This House,' according to Under Armour.

The spot will break Feb. 27 on NFL Network and will also run on ESPN, ESPN2, CBS Sports, Direct TV, MLB.com, YouTube, Slam.com, and Stack.com. Under Armour said it also would utilize multiple social media channels including the athletes’ respective Facebook and Twitter accounts.

Phelps is also featured in a current spot for Subway running in conjunction with the Winter Olympics and has a deal with Speedo that will carry into the 2012 Summer Olympics in London. His agent is Peter Carlisle at Octagon.

Dez Bryant pledges 'I will' for Under Armour marketing campaign.Under Armour's campaign with Phelps is part of the company's attempt to "own" the NFL Scouting Combine, which runs Feb. 24-March 2, during which time more than 300 prospective new NFL players  are put through a series of drills, tests and interviews with more than 600 NFL personnel including head coaches, general managers and scouts. The Combine is the last major preliminary before the NFL Draft in April.

Under Armour's presenting sponsorship deal with the league includes signage at Lucas Oil Stadium as well as sponsorship coverage of the Combine across multiple NFL platforms, including NFL Network, NFL.com and NFL.com’s WAP site.  In addition, all participants in the Combine will be wearing Under Armour performance apparel and footwear designed specifically for the event.

“We’re very excited to launch ‘Protect This House. I Will.’, which simultaneously highlights Under Armour’s core commitment to combine training and provides an intimate look at some of our most dynamic young athletes," Steve Battista, Under Armour svp-brand said in a statement. "This is one of our most ambitious efforts to elevate the heritage of our training platform, and we feel that Michael Phelps – a true global icon – is an ideal ambassador for the ‘Protect This House. I Will.’ message.”
 
Battista said Under Armour had other reasons for aligning with Phelps. "Michael is one of the most recognized athletes on the planet, and his apartment just happens to be across the water from us in Baltimore," Battista told the Baltmore Sun. "[And] like all the athletes we sign, we approach them because they're wearing our stuff to begin with.
 
According to Phelps, “As a Baltimore native, I have always been a fan of the brand and admired their success.  Given our mutual commitment to training, this is a natural partnership, and ‘Protect This House. I Will’ is a perfect way to kick things off.”

Other Under Armour endorsers include Olympic gold medalist Lindsey Vonn, X-Games gold medal snowboarder Lindsey Jacobellis, Olympic volleyball player Kim Glass and lacrosse star Paul Rabil.

NFL, Under Armour Draft New Deal For 2010 Scouting Combine

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