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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Feb242010

How Michael Phelps Is Driving Under Armour's NFL Scouting Combine 'Takeover' 

February 24, 2010: This week, while the eyes of coaches, general managers, scouts, agents and fans will be on the more than 300 players taking part in the NFL Scouting Combine, a good deal of attention also will be paid to Under Armour and its new spokesman, Michael Phelps.

Under Armour, which is in it's second year as presenting sponsor of the event, said it would launch a multi-media campaign, “Protect This House. I Will,” that features the debut of Phelps. The Olympic swimmer's recently signed deal with the Baltimore-based company marks his first new marketing partnership since his infamous "bong photo" in late 2008.

Phelps will be joined in the TV, print, outdoor and Internet effort  by such athletes as NFL prospect Dez Bryant, Brandon Jennings of the NBA's Milwaukee Bucks and UFC champion Georges St-Pierre.

Michael Phelps' marketing debut for Under Armour will come during the NFL Scouting Combine.The campaign, handled in-house along with production company Shilo, is anchored by a 60-second spot that follows Phelps, Bryant, Jennings and St-Pierre as they mirror the players at the NFL Scouting Combine by enduring a series of grueling workouts.  Each athlete then "declares his personal 'I Will”' pledge, vocalizing his own determination and overcoming challenges to 'Protect This House,' according to Under Armour.

The spot will break Feb. 27 on NFL Network and will also run on ESPN, ESPN2, CBS Sports, Direct TV, MLB.com, YouTube, Slam.com, and Stack.com. Under Armour said it also would utilize multiple social media channels including the athletes’ respective Facebook and Twitter accounts.

Phelps is also featured in a current spot for Subway running in conjunction with the Winter Olympics and has a deal with Speedo that will carry into the 2012 Summer Olympics in London. His agent is Peter Carlisle at Octagon.

Dez Bryant pledges 'I will' for Under Armour marketing campaign.Under Armour's campaign with Phelps is part of the company's attempt to "own" the NFL Scouting Combine, which runs Feb. 24-March 2, during which time more than 300 prospective new NFL players  are put through a series of drills, tests and interviews with more than 600 NFL personnel including head coaches, general managers and scouts. The Combine is the last major preliminary before the NFL Draft in April.

Under Armour's presenting sponsorship deal with the league includes signage at Lucas Oil Stadium as well as sponsorship coverage of the Combine across multiple NFL platforms, including NFL Network, NFL.com and NFL.com’s WAP site.  In addition, all participants in the Combine will be wearing Under Armour performance apparel and footwear designed specifically for the event.

“We’re very excited to launch ‘Protect This House. I Will.’, which simultaneously highlights Under Armour’s core commitment to combine training and provides an intimate look at some of our most dynamic young athletes," Steve Battista, Under Armour svp-brand said in a statement. "This is one of our most ambitious efforts to elevate the heritage of our training platform, and we feel that Michael Phelps – a true global icon – is an ideal ambassador for the ‘Protect This House. I Will.’ message.”
 
Battista said Under Armour had other reasons for aligning with Phelps. "Michael is one of the most recognized athletes on the planet, and his apartment just happens to be across the water from us in Baltimore," Battista told the Baltmore Sun. "[And] like all the athletes we sign, we approach them because they're wearing our stuff to begin with.
 
According to Phelps, “As a Baltimore native, I have always been a fan of the brand and admired their success.  Given our mutual commitment to training, this is a natural partnership, and ‘Protect This House. I Will’ is a perfect way to kick things off.”

Other Under Armour endorsers include Olympic gold medalist Lindsey Vonn, X-Games gold medal snowboarder Lindsey Jacobellis, Olympic volleyball player Kim Glass and lacrosse star Paul Rabil.

NFL, Under Armour Draft New Deal For 2010 Scouting Combine

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