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• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24.
 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Tony Hawk, best known as a pro skateboarder but also a multi-platform businessman and entrepreneur, is among a group launching hybrid brand consultancy and creative agency D/CAL, with offices in San Diego and Detroit. “D/CAL offers a full suite of brand consultancy and agency services, but branches outside of industry norms by involving strategic and creative minds from outside the agency world.”

• Major League Lacrosse has named Troika as the agency of record for its rebranding initiative. The process will include a revamping of the MLL logo, website, branding on all marketing and communications materials, as well as all league-branded apparel and merchandise. The project will be finished before the 2019 MLL season begins

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar072015

Dick's Focus On Athletes Is Up-Close, Personal In 'Who WIll You Be?' Campaign

By Barry Janoff

March 6, 2015: Sporting goods retailer Dick's Sporting Goods is roaring into March and its ensuing madness with a new brand campaign, "Who Will You Be?"

The effort is intended not just to drive traffic to its stores but also to support Dick's position as presenting sponsor for ESPN's College Basketball Championship Week, its new alliance with the U.S. Olympic Committee and to put a spotlight on how young athletes are motivated.

The effort is anchored by a 60-second umbrella commercial, "Who Will You Be?" and supported by 24 unique 15-second spots. The long spot and its shorter siblings — all housed on a dedicated Web site — will run on TV and digitally during the NCAA Men's and Women's Div. I Basketball Tournaments and then through the fall.

"'Who Will You Be?' highlights the everyday decisions that athletes face and how the choices they make both reveal and shape their character," Lauren Hobart, svp/CMO for Dick's Sporting Goods, said in a statement. "At Dick's, we believe that sports make people better. This next chapter in our brand story is rooted in this belief."

Last month, Dick's Sporting Goods unveiled a multi-year alliance to become the "official sporting goods retail sponsor to the USOC and Team USA. The pact will see Dick's offer U.S. Olympic and Paralympic team hopefuls the opportunity to work at Dick's in a flex scheduled to accommodate their training schedules.

The long-form umbrella ads shows athletes training or participating in various sports. The shorter versions focus on individual stories.

Among the 15-second spots: "Soft Toss" (high school and college baseball), "7th Inning" (women's baseball) Stickwork (lacrosse), "The One" (a Little Leaguer goes to buy a bat, imagining which one can help him to be like his big league heroes), "King of the Court "(guys playing hoops in a schoolyard), "First Drop" (a young girl on a skateboard) and "Practice Swing" (a guy works over and over to perfect his golf swing).

In "Trophy Case," which works to bookend the other shorter ads, a kid is seen looking at a wall-length showcase filled with trophies from all sports.

According to Hobart, "These 15-second spots enable us to tell multiple stories. Each 15-second story is a glimpse into the subconscious of different athletes in moments both big and small. Some of these moments will speak to very specific audiences; however, we hope this campaign as a whole will touch everyone who has ever pushed themselves to be better."

Dick's will carry the "Who Will You Be?" campaign to print, outdoor, Internet and social media, with new integrations to be released throughout the year.

Regarding the retailer's alliance with the USOC, Hobart said, “At Dick's, we believe in the spirit of athletes and the power of their dreams. We plan to be there to support the athletes who need it most, in a way that no other sporting goods retailer possibly can.”

The Pittsburgh-based company in February reported net sales for the 52 weeks ended Jan. 31, 2015 increased 9.7% from last year's period to $6.8 billion due to the consolidated same store sales increase of 2.4% coupled with the opening of new stores. It has more than 600 locations nationwide.

Dick's Joins With USOC, Team USA

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