Game Recognizes Game: NFL, EA Build On Alliance, Madden NFL Franchise
Wednesday, October 22, 2025 at 04:46PM By Barry Janoff
October 22, 2025: Calling it the “most comprehensive partnership to date between” the two sides, the NFL and Electronic Arts unveiled an expanded, multi-year exclusive agreement “to grow American football worldwide.”
Under the partnership, EA Sports and the NFL will continue to “drive innovation and expansion” of the iconic Madden NFL franchise, which will continue as the exclusive action simulation game for NFL football.
The partnership will also support new content and experiences in EA Sports College Football, as well as entirely new, large-scale interactive experiences for football fans, built around community, social connection, self-expression and gameplay.
Financial terms were not disclosed.
“Madden NFL has become one of the most widely recognized and culturally relevant gaming franchises in the world,” Renie Anderson, NFL evp and chief revenue officer, said via the league.
“As we look to this new chapter in our partnership with EA Sports, our focus remains on the success of NFL simulation gameplay and providing our fans with the best entertainment and experiences around the sport they love.”
The Madden franchise has generated revenue topping $7 billion since its inception in 1988, according to industry analysts.
Looking ahead, EA Sports and the NFL said they are “reimagining a more expansive world of interactive football experiences, where fans can play, watch, create, and connect.
“Beyond the games, new experiences like EA Sports Madden NFL Cast are delivering immersive ways for fans to engage with an NFL gameday broadcast. To further fuel fandom globally,”
EA Sports served as presenting sponsor of the 2025 NFL Dublin game and NFL Experience Dublin and will also expand the Madden NFL Championship Series (MCS) to a global audience with the first MCS competition in Spain alongside the 2025 NFL Madrid game. 
EA said that “at the core of EA Sports’ American football portfolio, multi-year investments in machine learning, real-world data integration, volumetric capture, and advanced AI are powering the next generation of play, driving even more authentic, creative, and dynamic football experiences to come for fans worldwide.”
“EA Sports and the NFL have built one of the most iconic partnerships in all of sports and entertainment, and we see so much opportunity ahead to deliver for football fans everywhere,” Cam Weber, president of EA Sports, said via the brand.
“With more than two billion games of Madden NFL played each year, the global community of football fans connecting through play has never been bigger. Together with the NFL, we will continue to shape the interactive future of football – expanding Madden NFL, growing College Football, and creating new breakthrough experiences for the next generation of fans.”
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