Re-Tiring: WNBA Rolls Into Exclusive Alliance With Discount Tire, Continental Tire
Tuesday, June 13, 2023 at 07:09PM NYSJ Sports-Entertainment Business News Service
June 13, 2023: Calling it a “dynamic collaboration that celebrates strength, perseverance and the power of teamwork," the WNBA today unveiled a multi-year exclusive partnership with Discount Tire and one of its top selling brands, Continental Tire, which have been named the league’s “official tire retailer” and “official tire,” respectively.
The company said it serves customers at more than 1,100 stores in 37 states, including nine of the WNBA's team markets.
Financial terms of the deal were not disclosed.
"We are excited to partner with Discount Tire as a sponsor of the WNBA," Travis Roffler, director of marketing, Continental Tire the Americas, said via the Fort Mill, SC-based brand.
"We've been a longtime supporter of college basketball so we're pleased to add the WNBA to our partnership portfolio as well. We're thrilled to align with Discount Tire and the WNBA, as three brands that exemplify top performance. We look forward to the competition we'll see this season!"
As part of the partnership, Discount Tire and Continental Tire will receive media exposure across a variety of platforms including through TV visual signage, and on-court virtual signage during WNBA national broadcasts and across the league's official social and digital sites.
They will also collaborate on future promotional efforts.
"We are proud to partner with the WNBA, a dynamic collaboration that celebrates strength, perseverance and the power of teamwork," Dean Muglia, Discount Tire CEO, said via the Scottsdale, AZ-based company.
"Just as the WNBA continues to amaze basketball fans, Discount Tire strives to amaze our customers by empowering them with the right tire choices based on vehicle, driving preferences and geographic location to make buying tires more inviting, easy and safe. We are excited to support the WNBA and their passionate fan base."
According to Colie Edison, WNBA chief growth officer, via the league, “This collaboration represents an exciting opportunity to join forces with a brand that shares our commitment to excellence and empowering communities.
“Together, we will drive the game forward, while promoting inclusivity, safety and innovation.”
WNBA ’23 Marketing Mantra: ‘More Than A Game’
CarMax Expands With WNBA As Changemaker
WNBA Signs PlayStation to Multi-Platform Deal
Back to Home Page