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NEWS REAL

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Inter Miami CF and the City of Fort Lauderdale have finalized a comprehensive agreement for the 64-acre property commonly known as the Lockhart stadium site, following a city commission meeting on Tuesday evening,according to the club, which has soccer icon David Beckham as a major investor and spokesperson. "With this agreement, Inter Miami CF will proceed with structural and foundation construction of the site as it prepares to launch its inaugural season in Major League Soccer in March 2020 in Fort Lauderdale."

• As part of its ongoing NFL 100 celebration, the league will make commissioner Roger Goodell available to “announce the first round draft picks for every team” in one Fantasy Sports league. The winning league will also receive a custom NFL100 Trophy and an exclusive NFL 100 prize package, including a Bose SoundLink III speaker, a gold NFL 100 football and a NFL Vineyard Vines tote. Details here.

• The International Olympic Committee is moving closer to making a major change in the way it regulates how athletes can market themselves during the Summer and Winter Games. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: McIlroy Crazy Dream See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Nov182015

Return Engagement: Tracy Morgan Is Back For Foot Locker's 'Week Of Greatness'

By Barry Janoff

November 18, 2015: Comedian/actor Tracy Morgan, who suffered life-threatening injuries during a car accident in June 2014, is back, and his timing is perfect.

Morgan appears in two commercials for sports apparel and footwear company Foot Locker, supporting the retailer's annual "Week of Greatness," which in turn are part of a multi-platform campaign that also includes Internet, social media and POP.

One spot, "Greatness in Common," also stars Aaron Rodgers, quarterback for the NFL's Green Bay Packers.

The other, "Imitators," features Morgan along with cameos by his wife Megan and daughter Maven.

"We're excited to unveil our two new commercials featuring Tracy Morgan to kick off our annual 'Week of Greatness,'" Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "We enjoyed working with Tracy to usher in his own return to greatness as part of our holiday campaign."

Lead agency is BBDO.

According to Morgan, "I had a great time working with Foot Locker and was grateful to work with my wife and daughter in one of the spots. It means a lot to me to be able to team up with Foot Locker on their 'Week of Greatness.'

"I'm happy to do this for my fans and hope to make them laugh during one of the biggest weeks of the year!" said Morgan.

In "Imitators," Morgan and a friend enter his house after shopping at Foot Locker. "The 'Week of Greatness' came back strong this year," says Morgan's friend.

"Got to," replies Morgan. "If you don't come back strong, imitators will try to replace you," a reference to Morgan's time away from the stage due to his accident. "Trust me."

With that, Morgan, somewhat paranoid, says to a man serving lunch to Morgan's daughter, "You putting' food on my family's table! Trying to replace me!"

"I'm the new chef," the man replies.

Then, when the front door opens, an irate Morgan truns says to a flower-delivery guy, "You bringing my wife flowers, Romeo! Trying to replace me, too!"

"They're for you," Megan says to him.

Next, Morgan has another target for his tirade. "You! You got a lot of nerve coming back here, same as always."

Turning to his friend, Morgan offers, "The same guy is always in my bathroom. I wanna be mad at him, but he's so handsome." Turns out that Morgan is looking at a reflection of himself in a mirror." (See the full spot here.)

In "Greatness in Common." Morgan compares his return and the Week of Greatness with other things in which he and the Week of Greatness might have in common. In Morgan's vision, that includes: Owing $300 to a rare fish dealer named Maurice, prank-calling the Kremlin and popping out of a cake at Aaron Rodgers' birthday party, despite not having been invited. (See the full spot here.)

Both spots end with the text, "Greatness is back. The Week of Greatness at Foot Locker."

Foot Locker's Week of Greatness campaign last year featured a spot, "It's Happening," in which Manny Pacquiao envisioned a fight with Floyd Mayweather, which became a reality several months later.

Morgan's comeback has also included hosting Saturday Night Live, where he had been a regular from 1996-2003, on Oct. 17. He currently is filming Fist Fight, a comedy due in theaters next year; and is in discussions to play iconic comedian/actor Redd Foxx in the upcoming bio-pic, Richard Pryor: Is It Something I Said?

"This week is all about bringing new premium sneakers, apparel and gear into the hands of our customers and we're happy to do that in such a fun way," said Cunningham.

Foot Locker said its "Week of Greatness" features premium releases from such brands as Nike, adidas, Jordan, Under Armour, Puma, Timberland, New Balance and Asics.

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