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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide.

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Sep042009

Michael Jordan's Hall of Fame Induction Draws Marketers, Fans, Lawsuit

Brand Jordan Six Rings shoe from the new retro package honoring Michael Jordan's Hall of Fame induction.September 4, 2009: Springfield, Mass. will be the center of the basketball universe next week when the Naismith Memorial Basketball Hall of Fame holds its 2009 induction ceremonies. The annual event usually attracts lots of attention and some marketing support, but none quite as equal to this year as the Class of 2009, which is led by Michael Jordan and also includes hoops luminaries John Stockton, David Robinson, Jerry Sloan and C. Vivan Stringer.

Nike has already funded a special section at the Hall of Fame to honor Jordan, the player who put the athletic shoe and apparel company on the map, to coincide with his induction on Sept. 11. Nike's Jordan Brand is getting into the game on Sept. 5 with a “Hall of Fame Pack,” which will include new variations of the Air Jordan ), Air Jordan 2K9 and Air Jordan 6 (Six Rings). Key stats from Jordan’s NBA career are printed on the upper section of each shoe, and the AJ6 specifically highlights the half-dozen NBA titles he won as a member of the Chicago Bulls. (MSRP ranges from $125-200.)

NBA.com will unveil a special mini-site on Sept. 4 featuring timelines detailing the careers of all the inductees and commentary from TNT NBA announcers Ernie Johnson, Marv Albert, Doug Collins, Kenny Smith, Reggie Miller and Charles Barkley, as well as retrospectives from NBA.com writers.

NBA TV will dedicate programming to each inductee next week, including exclusive 30-minute premiere specials produced by NBA Entertainment. Sept. 7 will highlight the Utah Jazz player/coach duo of Stockton and Sloan; Sept. 8 will feature San Antonio Spurs Robinson; and Sept. 9-10 will be dedicated to Jordan.

In June, Nike launched a Web-based marketing campaign starring the fictitious LeRoy Smith (played by comedian Charlie Murphy), the "man who motivated Michael Jordan." According to Smith, "In tenth grade, I beat out MJ for the last spot on our varsity basketball team, igniting a fire that inspired him to greatness." Fictional products include posters and wallpaper with such LeRoy Smith words to live by as "There are two 'I's' in motivation" and "Dribble with one eye always looking into the future."

Also among his still-active marketing deals, Gatorade released limited-edition packages honoring Jordan's career, complete with marketing support.

The ceremony, usually held at the Hall of Fame, which can accommodate about 1,200 people, has been moved to Symphony Hall, which underwent a $1 million improvement and now seats more than 2,600.

Jordan in recent Gatorate campaign honoring his career.Earlier on Sept. 11, the inductees will be making at stop at the MassMutual Center for the Naismith Memorial Basketball Hall of Fame Class of 2009 Enshrinement Pep Rally, which is being presented by Mohegan Sun, MassMutual Financial Group and the Massachusetts Convention Center Authority. Fans will also be able to test out the EA Sports' NBA Live 10 videogame at the EA Live Lounge. The game will not be released until Oct. 6.

But not everyone is happy with the marketing, in particular Brand Jordan's "Hall of Fame Pack." SportsFuzion, a Massachusetts-based sportswear company that said it has owned the exclusive worldwide rights to the Hall of Fame's trade names, logos, trademarks, designs, and photos for use in sportswear since 2006, in June filed a lawsuit against Nike and the Basketball Hall of Fame. SportsFuzion said that Nike and the Hall of Fame "allegedly conspired to eliminate SportsFuzion from the manufacturing, marketing, and selling of sportswear related to Jordan's induction on Sept. 11."

According to the company, the lawsuit "will move forward after a September 9, 2009 hearing after which United States District Judge William G. Young will set a discovery schedule in the case." SportsFuzion said that the Hall of Fame's attorneys recently provided SportsFuzion with a letter which claimed that the "Leroy Smith marketing/advertising campaign does not involve the promotion of the sale of shoes and/or other apparel in any respect [and] would not create any potential conflict with any rights that might be held by SportsFuzion."

Marketers Make The Most Of Michael Jordan

Gatorade Puts Its Bests Salesman, Michael Jordan, Back To Work

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