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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Sep042009

Michael Jordan's Hall of Fame Induction Draws Marketers, Fans, Lawsuit

Brand Jordan Six Rings shoe from the new retro package honoring Michael Jordan's Hall of Fame induction.September 4, 2009: Springfield, Mass. will be the center of the basketball universe next week when the Naismith Memorial Basketball Hall of Fame holds its 2009 induction ceremonies. The annual event usually attracts lots of attention and some marketing support, but none quite as equal to this year as the Class of 2009, which is led by Michael Jordan and also includes hoops luminaries John Stockton, David Robinson, Jerry Sloan and C. Vivan Stringer.

Nike has already funded a special section at the Hall of Fame to honor Jordan, the player who put the athletic shoe and apparel company on the map, to coincide with his induction on Sept. 11. Nike's Jordan Brand is getting into the game on Sept. 5 with a “Hall of Fame Pack,” which will include new variations of the Air Jordan ), Air Jordan 2K9 and Air Jordan 6 (Six Rings). Key stats from Jordan’s NBA career are printed on the upper section of each shoe, and the AJ6 specifically highlights the half-dozen NBA titles he won as a member of the Chicago Bulls. (MSRP ranges from $125-200.)

NBA.com will unveil a special mini-site on Sept. 4 featuring timelines detailing the careers of all the inductees and commentary from TNT NBA announcers Ernie Johnson, Marv Albert, Doug Collins, Kenny Smith, Reggie Miller and Charles Barkley, as well as retrospectives from NBA.com writers.

NBA TV will dedicate programming to each inductee next week, including exclusive 30-minute premiere specials produced by NBA Entertainment. Sept. 7 will highlight the Utah Jazz player/coach duo of Stockton and Sloan; Sept. 8 will feature San Antonio Spurs Robinson; and Sept. 9-10 will be dedicated to Jordan.

In June, Nike launched a Web-based marketing campaign starring the fictitious LeRoy Smith (played by comedian Charlie Murphy), the "man who motivated Michael Jordan." According to Smith, "In tenth grade, I beat out MJ for the last spot on our varsity basketball team, igniting a fire that inspired him to greatness." Fictional products include posters and wallpaper with such LeRoy Smith words to live by as "There are two 'I's' in motivation" and "Dribble with one eye always looking into the future."

Also among his still-active marketing deals, Gatorade released limited-edition packages honoring Jordan's career, complete with marketing support.

The ceremony, usually held at the Hall of Fame, which can accommodate about 1,200 people, has been moved to Symphony Hall, which underwent a $1 million improvement and now seats more than 2,600.

Jordan in recent Gatorate campaign honoring his career.Earlier on Sept. 11, the inductees will be making at stop at the MassMutual Center for the Naismith Memorial Basketball Hall of Fame Class of 2009 Enshrinement Pep Rally, which is being presented by Mohegan Sun, MassMutual Financial Group and the Massachusetts Convention Center Authority. Fans will also be able to test out the EA Sports' NBA Live 10 videogame at the EA Live Lounge. The game will not be released until Oct. 6.

But not everyone is happy with the marketing, in particular Brand Jordan's "Hall of Fame Pack." SportsFuzion, a Massachusetts-based sportswear company that said it has owned the exclusive worldwide rights to the Hall of Fame's trade names, logos, trademarks, designs, and photos for use in sportswear since 2006, in June filed a lawsuit against Nike and the Basketball Hall of Fame. SportsFuzion said that Nike and the Hall of Fame "allegedly conspired to eliminate SportsFuzion from the manufacturing, marketing, and selling of sportswear related to Jordan's induction on Sept. 11."

According to the company, the lawsuit "will move forward after a September 9, 2009 hearing after which United States District Judge William G. Young will set a discovery schedule in the case." SportsFuzion said that the Hall of Fame's attorneys recently provided SportsFuzion with a letter which claimed that the "Leroy Smith marketing/advertising campaign does not involve the promotion of the sale of shoes and/or other apparel in any respect [and] would not create any potential conflict with any rights that might be held by SportsFuzion."

Marketers Make The Most Of Michael Jordan

Gatorade Puts Its Bests Salesman, Michael Jordan, Back To Work

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