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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun142010

Don't Call C-Paul A Hot Dog (Or You'll Have To Answer To His Mom)

Chris Paul's Mom, Robin, talks about her NBA all-star son and hot dogs in new campaign.June 13, 2010: Just in time for Father's Day (June 20), hot dog maven Ball Park is launching a campaign that features star athletes and — you guessed it — their Moms!

The premise, according to the division of Sara Lee Corp.: "We all know that mom is the glue that holds a family together, but all too often, we forget to show our appreciation for this superwoman in our lives. To celebrate the crucial role that mom plays in guiding her kids to achievement, Ball Park has assembled a roster of “all star moms” who will share the secrets of their success."

First up is NBA all-star Chris Paul of the New Orleans Hornets and his Mom, Robin, who will share the golden rules she followed while raising Chris and brother CJ. Along the way, Robin Paul will also share her secrets for cooking and grilling hot dogs, in this case the Ball Park variety. The campaign will run on YourUpdate.TV and print with various athletes and their Moms throughout the summer, which is the height of hot dog eating not only at home but in ball parks nationwide.

According to Robin Paul, “A lot of the things we instilled in Chris and CJ at a young age was, we stressed morals, we stressed faith and family. We tried to eat together as a family and we really pushed education,” she said in a statement.

Robin Paul added that she also made sure her sons did homework before they could play. “A lot of people don’t know that CJ and Chris could not play during the week. They had to do homework and study during the week. On Friday evening’s they could come in and play the videogames and videogames had to be put back up on Sunday nights," she said.

As for hot dogs: “My son CJ likes his hotdog with ketchup and mustard. Chris likes his hotdogs with ketchup, mustard and a little bit of slaw. My husband likes his with ketchup, mustard a little bit of slaw and chili, and I throw a little bit of onions on my hot dog. I call mine all the way,“ said Robin Paul.

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