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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Apr252014

Baseball Hall Of Famer, WS Manager Joe Torre Takes New Campaign Into Account

Special to NYSportsJournalism.com

April 24, 2014: Joe Torre knows the importance of numbers: He was the National League MVP in 1971, won four World Series as manager of the New York Yankees and this summer will be part of the Baseball Hall of Fame Class of 2014.

The 73-year-old Torre is now the No. 1 man in was was called a multimillion-dollar campaign for CohnReznick LLP, which calls itself the "tenth largest accounting, tax, and advisory firm in the United States."

The campaign, "Game Changer," is "designed to convey [CohnReznick]’s deep expertise helping clients navigate and succeed in today’s changing business landscape."

The effort includes print in national business and key trade publications, radio, Internet, outdoor placements and inclusions on commuter rail lines, integrated sponsorships, digital/mobile ads and social media sponsored posts.

“We hear from our clients daily about the challenges they face in their industries," Tom Marino, co-CEO, CohnReznick, said in a statement. "The playing field is constantly changing and you need the right expertise to stay ahead."

CohnReznick said that the campaign’s theme, “Game Changer,” reflects the "critical importance of tapping proven performance, expertise, and insight during important and complex times."

According to Chuck Ludmer, CMO, CohnReznick. “The ‘Game Changer’ campaign is a real departure from typical professional services advertisements and no other accounting firm has a spokesperson with Joe’s visibility and values. The new campaign will help us raise awareness among C-suite decision makers and influencers. We believe it is consistent with our breakthrough strategy and helps us translate our messages.”

The Baseball Hall of Fame Class of 2014 includes Torre, Bobby Cox, Tony LaRussa, Greg Maddux,Tom Glavine and Frank Thomas.

Torre played from 1960-78 (Milwaukee/Atlanta Braves, St. Louis Cardinals, New York Mets), was a manager from 1977-2010 (Mets, Braves, Cardinals, Yankees and Los Angeles Dodgers), then worked in the MLB office as evp-baseball operations.

He was manager of Yankees world championship teams in 1999 and 1998-2000.

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