NBA Names Participants For Launchpad R&D Basketball, Fan-Related Technology
Tuesday, February 28, 2023 at 07:10PM NYSJ Sports-Entertainment Business News Service
February 28, 2023: Describing it as a way “push the boundaries of what’s possible on the court and unlock new insights to transform the game,” the NBA today named seven companies to participate in the second year of NBA Launchpad.
Unveiled in 2021, NBA Launchpad is intended to “source, evaluate and pilot emerging technologies that advance the NBA’s top priorities on and off the court.”
The 2023 NBA Launchpad has expanded from five to seven companies to “identify emerging fan experiences at home and in NBA arenas “given the success of the platform in advancing key basketball priorities during its inaugural year” in 2022, according to the NBA.
“NBA Launchpad is proud to support startups that are leveraging AI and machine-learning to drive innovation in the sport of basketball,” Tom Ryan, NBA vp-basketball strategy, said via the league.
“By partnering with these cutting-edge companies, we’re pushing the boundaries of what’s possible on the court and unlocking new insights that have the potential to transform the game.”
The NBA said NBA Launchpad received hundreds of submissions from a diverse applicant pool, ranging from early stage startups to public institutions.
Over the next six months, NBA Launchpad companies will participate in a research and development project within the NBA’s ecosystem.
As part of NBA Launchpad, companies and entrepreneurs will receive access to NBA resources, hands-on support and other unique incentives to develop future technologies.
At the conclusion of the program, Launchpad companies will present to NBA executives, strategic partners and investors during NBA Launchpad Demo Day at NBA 2K24 Summer League in Las Vegas.
The 2023 NBA Launchpad platform includes:
Advancing The Game:
• SkillCorner (Paris, France): Technology that uses computer vision and machine learning to generate player tracking data from existing video feeds.
• Springbok Analytics (Charlottesville, Virginia): AI-based technology that transforms MRI data into a 3D digital twin, quantifying an athlete’s musculature for precision health and performance optimization.
• Supersapiens (Atlanta, Georgia): Technology that analyzes glucose data to inform athletes how nutrition impacts their well-being, sleep and athletic performance.
Enhancing The Fan Experience:
• Action Audio (Victoria, Australia): Technology that transforms spatial data into information-rich 3D sound experiences, helping blind/low vision audiences to follow sport in real time.
• EDGE Sound Research (Riverside, California): Embodied sound technology that leverages standard audio inputs to produce audible, haptic and tactile sensation directly to a fan within an arena or at home for sports, music and gaming.
• nVenue (Houston, Texas): Sports betting platform that uses machine learning and AI to generate game-relevant probabilities and micro-bets for fans to engage with in real-time.
• Tagboard (Redmond, Washington): Audience experience platform designed to help production teams create the most engaging content in the world with a fraction of the resources required by traditional graphics systems.
“The expansion of NBA Launchpad has opened the door to create and enhance ways for fans to experience our game,” Jason Bieber, NBA vp-global strategy and innovation, said via the league.
“By partnering with these innovative companies, we hope to bring fans closer to the action and uncover insights about the future of fan engagement.”
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