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Last night’s ESPN Monday Night Football game – a Los Angeles Rams’ 54-51 victory over the Kansas City Chiefs (which produced the most combined points in a game in MNF history), earned an 11.3 overnight rating, based on the metered markets. It is the best overnight rating for an ESPN MNF game since 2014 (12.1, Dallas-Washington, 10/27/2014) and ESPN’s highest overnight rating since the College Football Playoff National Championship Game on Jan 8.

• The PGA Tour has signed a multi-year deal with IMG Arena, IMG’s leading sports betting service and content hub, to distribute official PGA Tour scoring data for media usage and sports betting purposes to sports media companies, news services and other media organizations worldwide. IMG Arena will also have exclusive right to distribute official data and selected live video of PGA Tour competitions to international regulated sports betting and gaming markets.

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring.

POLL POSITION

Baseball Hall of Fame First-Time Nominees

• Rick Ankiel
• Jason Bay
• Lance Berkman
• Freddy Garcia
• Jon Garland
• Travis Hafner
• Roy Halladay
• Todd Helton
• Ted Lilly
• Derek Lowe
• Darren Oliver
• Roy Oswalt
• Andy Pettitte
• Juan Pierre
• Placido Polanco
• Mariano Rivera
• Miguel Tejada
• Vernon Wells
• Kevin Youkilis
• Michael Young

See Full Story Here

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar312015

PepsiCo's Mountain Dew Gets Fast, Furious In $1B Brand's First Global Campaign

By Barry Janoff

March 30, 2015: The history of Mountain Dew soft drink traces back to the hills of Tennessee in the late 1940s, but is now a popular beverage among urban, suburban and rural consumers — especially among the cherished millennial demographic — to the tune of more than $1 billion in global retail sales.

Parent company PepsiCo is going back to the drink's roots but incorporating a fast and furious theme, using the classic "Do the Dew" tag line as its mantra for what was called the first worldwide marketing campaign in Mountain Dew history.

A major leg of the effort will be fronted by professional skateboarder Sean Malto and Olympic snowboarder Scotty Lago, both of whom represent Mountain Dew's close alliances with action sports and events such as the Dew Tour and video gaming competitions.

To up the energetic ante, the spots were directed by Justin Lin, whose resume includes three films in the Fast & The Furious franchise and the upcoming Star Trek 3.

"Do the Dew is more than just an advertising slogan for Mountain Dew — it represents the attitude of a community that really seeks to live life authentically,"  Simon Lowden, CMO for Pepsi Beverages North America, said in a statement. "True to what Dew Nation has come to expect from Dew we created the content for this global campaign with authenticity as our filter, and we can't wait for our fans to have a damn good time with it."

The multi-layer campaign is anchored by two commercials — long-form for Internet viewing and shorter versions for TV and in-cinema  – "Fireboard"  with Malto and "Directions"  with Lago. Both are described as showing how member of Dew Nation have "an extraordinary, exhilarating, damn good time."

Support includes print, outdoor, Internet and social media, as well as activations as Mountain Dew events such as sponsoring Florida Georgia Line's "Anything Goes Tour" this year.

We Are Blood, a skateboarding lifestyle film from Mountain Dew Green Label Films and Brain Farm, hits theaters in August.

Lead agency is BBDO, New York.

"Mountain Dew started off in the hills of Tennessee in 1948 and is now turning into a global phenomena." said Brad Jakeman, President, PepsiCo Global Beverages Group. "It's a truly authentic brand that has always lived by its own values Do the Dew means do what makes you happy and have a damn good time doing it."

According to PepsiCo, Mountain Dew and Diet Mountain Dew each generate more than a billion dollars in estimated annual retail sales

Sibling upstart Mountain Dew KickStart has marketing that features Russell Westbrook of the NBA's Oklahoma City Thunder..

Mtn Dew DEWshine, a non-alcoholic craft, clear citrus Dew made with real sugar, launched earlier this month with images tied to Mountain Dew's Tennessee roots and described as being "inspired by one of the backwoods' most honored legends (now) available legally for the first time."

According to Jakeman, "Mountain Dew is one of our billion dollar brands and one of our fastest growing global brands. It enjoys unparalleled leadership positions in countries like Pakistan and India, as well as the United States, and is one of the few brands — in beverages and throughout the consumer goods space — that has no real competition. It is truly a category of one."

Jakeman said that launching the first Mountain Dew global integrated marketing campaign "is part of our commitment to reinvest in our top brands, and leveraging its scale and muscle will allow us to continue to build this powerhouse brand with the same passion and authenticity that the Dew Nation has come to expect of Mountain Dew."

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