Top
NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Apr172010

Wheaties Seeks 'Tweeties' To Fuel NBA Playoff Promotion

April 17, 2010: General Mills has unveiled its second  NBA-themed marketing promotion for Wheaties Fuel since the cereal launched late last year.  The cereal giant is tapping into the league's post-season with a Twitter-based activation for Wheaties Fuel giving hoops fans an opportunity to become the MVT —  “Most Valuable Tweeter" — offering consumers the chance to win a year’s supply of Wheaties Fuel and memorabilia autographed by one of the Wheaties Fuel athletes: Kevin Garnett, Peyton Manning and Albert Pujols

According to Wheaties, to compete for the title of MVT, participants must sign-up for a free Twitter account beginning April 17 and then add #MVT to their tweets during each of the four rounds of the NBA playoffs. Ten finalists will be chosen for each playoff round in three categories: Most Tweets, Most Retweets and Furthest Reach (or most followers). Finalists of each round will receive a year’s supply of Wheaties Fuel.

The finalists will then have their tweets evaluated, and the person whose tweets are reposted, forwarded, quoted and commented on the most will be deemed the “Most Valuable Tweeter.” The MVT of each round will receive a Wheaties Fuel-branded item autographed by one of the Wheaties Fuel athletes. (Full details here.)

Wheaties tied the launch of Fuel into a sweepstakes offering consumers tickets to the 2010 NBA All-Star Game in Dallas.

For the Twitter promotion, Wheaties offers this advice at its Web site: "Strategically, it's better to tweet something related to basketball plus the hash tag rather than any old tweet that has nothing to do with [basketball] plus the hash tag. The winner will be announced once our algorithm and judges panel have done their thing."

People are apparently taking the promotion, if not the advice to talk about basketball, to heart. Posts at Twitter include: "Please retweet. Tryin to win a contest. #mvt wheaties fuel is the greatest cereal ever!"

“Wheaties Most Valuable Tweeter competition gives basketball fans a fun and interactive way to follow each playoff game,” said Dan Stangler, marketing manager for Wheaties. “But only the most dedicated and outspoken fans can earn the title of MVT.”

General Mills in its most recent financial report said that cereal sales were up 6% for the quarter versus the previous year "helped by the launch of Chocolate Cheerios and Wheaties Fuel." Wheaties Fuel was "designed to help meet the nutritional needs of today’s athletes" and was created with the help of Manning, Garnett, Pujols, triathlete Hunter Kemper,, gold medal-winning decathlete Bryan Clay and sports nutritionist Dr. John Ivy, per General Mills.

Wheaties Fuels Cereal Launch With Sweeps Offering Trip To NBA All-Star Game

General Mills Unveiles Support, Athletes For New Wheaties Fuel Cereal

Back to Home Page