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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Apr172010

Wheaties Seeks 'Tweeties' To Fuel NBA Playoff Promotion

April 17, 2010: General Mills has unveiled its second  NBA-themed marketing promotion for Wheaties Fuel since the cereal launched late last year.  The cereal giant is tapping into the league's post-season with a Twitter-based activation for Wheaties Fuel giving hoops fans an opportunity to become the MVT —  “Most Valuable Tweeter" — offering consumers the chance to win a year’s supply of Wheaties Fuel and memorabilia autographed by one of the Wheaties Fuel athletes: Kevin Garnett, Peyton Manning and Albert Pujols

According to Wheaties, to compete for the title of MVT, participants must sign-up for a free Twitter account beginning April 17 and then add #MVT to their tweets during each of the four rounds of the NBA playoffs. Ten finalists will be chosen for each playoff round in three categories: Most Tweets, Most Retweets and Furthest Reach (or most followers). Finalists of each round will receive a year’s supply of Wheaties Fuel.

The finalists will then have their tweets evaluated, and the person whose tweets are reposted, forwarded, quoted and commented on the most will be deemed the “Most Valuable Tweeter.” The MVT of each round will receive a Wheaties Fuel-branded item autographed by one of the Wheaties Fuel athletes. (Full details here.)

Wheaties tied the launch of Fuel into a sweepstakes offering consumers tickets to the 2010 NBA All-Star Game in Dallas.

For the Twitter promotion, Wheaties offers this advice at its Web site: "Strategically, it's better to tweet something related to basketball plus the hash tag rather than any old tweet that has nothing to do with [basketball] plus the hash tag. The winner will be announced once our algorithm and judges panel have done their thing."

People are apparently taking the promotion, if not the advice to talk about basketball, to heart. Posts at Twitter include: "Please retweet. Tryin to win a contest. #mvt wheaties fuel is the greatest cereal ever!"

“Wheaties Most Valuable Tweeter competition gives basketball fans a fun and interactive way to follow each playoff game,” said Dan Stangler, marketing manager for Wheaties. “But only the most dedicated and outspoken fans can earn the title of MVT.”

General Mills in its most recent financial report said that cereal sales were up 6% for the quarter versus the previous year "helped by the launch of Chocolate Cheerios and Wheaties Fuel." Wheaties Fuel was "designed to help meet the nutritional needs of today’s athletes" and was created with the help of Manning, Garnett, Pujols, triathlete Hunter Kemper,, gold medal-winning decathlete Bryan Clay and sports nutritionist Dr. John Ivy, per General Mills.

Wheaties Fuels Cereal Launch With Sweeps Offering Trip To NBA All-Star Game

General Mills Unveiles Support, Athletes For New Wheaties Fuel Cereal

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