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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Dec112018

Following Asterisk Collective, adidas Puts Power Behind ‘She Breaks Barriers’

By Barry Janoff

December 10, 2018: Global sports and lifestyle company adidas, which last week teamed with Foot Locker to launch Asterisk Collective, described as a “platform empowering creative partners to make a difference in the world through their respective initiatives,” has now unveiled “She Breaks Barriers.”

The platform, expanding on its Creators Unite platform launched in August, is adidas’ “commitment to remove barriers in sport.”

The multi-faceted effort, designed to “inspire, enable and support the next generation of female athletes, creators and leaders,” including media with such female athletes and adidas endorsers as Candace Parker, Naomi Osaka, Alix Klineman, Nora Vasconcellos, Chiney Ogwumike and Lindsey Horan.

Von Miller and James Harden are also part of the anchor spot, “When Creators Unite, She Breaks Barriers.”

Adidas is also working with musician/producer/businessman Pharrell Williams in a joint initiative “dedicated to removing barriers to sport for young women.”

The program will be designed with insights and feedback from the Global Sport Institute and the engagement from the public following the campaign to ensure maximum impact, according to the adidas.

According to statistics from adidas, “By age 14, girls are dropping out of sport one and a half times faster than boys and by age 17, 51% of girls who participated in sport have quit because they do not have a sense that they belong, and they don’t see a future in sport.”

In addition, per adidas, 73% of U.S. adults believe that high schools and colleges provide better support for boys’ sports programs than girls sports programs.

“This data proves just how important it is to remove barriers in sport and adidas is committed to providing the same opportunities for girls that are offered to boys,” said adidas.

Among the initiatives either being launched or supported by adidas:

• Partnering with GSI at Arizona State University to identify existing barriers to sport for women, examine how to overcome the barriers and explore what equality means for women in sport across opportunity and pay. As an independent research institute, GSI will help adidas tap into existing and new original research and subject matter experts.

• Six projects in New York and Los Angeles will co-create solutions to remove barriers for women and girls in sport at the community level. The communities will be called upon for their feedback on what programs are needed most in their community through the #creatorsunite platform.

• Sponsorship of the Women’s National Football Conference(pictured).

• Partnership with Jen Welter, the first female NFL coach, to co-host girls’ flag football camps across the U.S. and explore ways to increase access to the sport for young girls.

Adidas will also be a national partner of Girls on the Run through 2021, to “increase the opportunities girls have to reach their fullest potential through various touch points including by providing apparel and footwear and co-hosting 5K events across the U.S.”

Foot Locker and adidas are working with musicians Kid Cudi, Raury and H.E.R., and athletes Patrick Mahomes, Donovan Mitchell and Candace Parker to build Asterisk Collective, described as a “platform empowering creative partners to make a difference in the world through their respective initiatives, positively impacting communities all over the world.”

The athletes and musicians were called “leaders in their communities who represent the identity” of the Collective Asterisk symbol, which “serves as an icon that signifies the coming together of sport, creativity and community, as well as the exception to the rule that marks those who stand out and make a difference.”

Athletes, Musicians Star In Foot Locker, adidas Empowerment Campaign

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