NBA, WNBA Work Out Multi-Level Fitness Partnership Alliance With Peloton
Wednesday, October 18, 2023 at 07:47PM NYSJ Sports-Entertainment Business News Service
October 18, 2023: With less than a week until the start of the 2023-24 season, the NBA today today unveiled a multi-year alliance naming Peloton an official fitness partner.
The partnership will see the NBA, WNBA and Peloton “working together to leverage their deep expertise in fitness, lifestyle and sport to create special access, offers and experiences for Peloton Members and fans.”
Financial terms of the pact were not shared.
"Peloton Members are NBA and WNBA fans, and this collaboration is going to bring amazing content and experiences to them and all fans of both leagues," Leslie Berland, Peloton CMO, said via the company.
"We have a shared goal to inspire and connect people through fitness, sport and community — we're excited to join forces and achieve exactly that."
The alliance will activate on numerous levels.
The collaboration makes NBA League Pass — the league's premium live game subscription service — available to stream across compatible Peloton devices in the fitness platform's new Entertainment hub.
Peloton said the Entertainment hub, which will launch during the 2023-24 NBA season — is a “first-of-its-kind Peloton offering.”
Peloton said users would have the ability to stream live and on-demand games with the upcoming integration of NBA League Pass into the new Entertainment section on compatible tablets on Peloton's suite of connected fitness hardware, including the brand's Bike/Bike+, Tread/Tread+ and Row.
"Peloton Members are NBA and WNBA fans, and this collaboration is going to bring amazing content and experiences to them."
Peloton Members with an NBA League Pass subscription package will have access to live and on-demand NBA games and content while working out.
The NBA League Pass integration will take effect during the 2023-24 NBA season, with updates regarding its launch timing to be shared across Peloton and NBA social channels in the coming weeks.
Peloton will develop NBA- and WNBA-themed classes across the brand's fitness modalities throughout each league's respective seasons.
The WNBA and Peloton will also work together on WNBA-focused initiatives as the league approaches its 2024 season, which will be unveiled at a later date.
In addition, Peloton will introduce custom content through "NBA Fitness," a new digital content initiative within the NBA App.
The "NBA Fitness" initiative will bring premier content to the NBA App covering a range of health and fitness topics, leveraging the league's vast network of trainers, coaches, and other experts in the area of health and fitness.
The hub will include tips and programs from experts in strength and conditioning, basketball skills, recovery, nutrition and mental wellness.
"Peloton is the ideal partner to tip off the launch of NBA Fitness, our new platform to engage our fans' affinity for health and wellness," Scott Kaufman-Ross, NBA svp-head of gaming and new business ventures, said via the league.
"We look forward to leveraging Peloton's leadership in the space as we create co-branded fitness classes with both the NBA and WNBA, bring original content to the NBA App and make NBA League Pass available on Peloton devices."
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