Play Chart: NFL, Partners Unveil Multi-Platform Activation For Super Bowl LX
Monday, November 3, 2025 at 03:09PM By Barry Janoff
November 3, 2025: Calling it an extended experience that would “celebrate the Bay Area’s art, food, music and culture on a global stage,” the NFL, the Bay Area Host Committee and their marketing partners have unveiled the official lineup of events and activation leading to Super Bowl LX.
True to the NFL’s modus operandi, the combined events will be as energetic as the game itself, scheduled for Feb. 8, 2026 in Levi’s Stadium, home to the San Francisco 49ers (NBC).
Included on the docket are Super Bowl Opening Night Fueled by Gatorade, Pro Bowl Games Powered by Verizon, Super Bowl Experience Presented by Jersey Mike’s, BAHC Live! San Francisco Fan Zone, NFL Honors Presented by Invisalign at Palace of Fine Arts, Taste of the NFL and the NFL Super Bowl LX Flag Football Game.
“As we return to the Bay Area for Super Bowl LX, a decade after Super Bowl 50 (Feb. 7, 2016), we’re fully embracing the region’s unique energy and building something that feels true to the Bay,” Peter O’Reilly, NFL executive vice president, club business, major events and international, said via the league.
“This is a place that has always driven innovation, and alongside the Bay Area Host Committee, we’re creating a week that reflects the people and communities who make this region special, celebrating the Bay Area’s art, food, music and culture on a global stage.”
Apple Music, the NFL and Roc Nation previously said that three-time Grammy Award-winning musician Bad Bunny would perform at the Apple Music Super Bowl LX Halftime Show.
The On Location’s Super Bowl LX Studio 60 Concert Series at the Palace of Fine Arts Feb. 6-7 will precede that, with Grammy Award winning artist Sting scheduled to headline opening night, with additional musical acts to be named.
One Location said a variety of packages are available, with offerings that include general access passes with all-inclusive food and beverage, all-inclusive private lounge spaces, meet and greet opportunities with NFL legends and current players.
Making its Super Bowl debut, NFL Culture Club at The Pearl Feb. 4-7 will be an “exclusive, immersive destination and refined gathering place where the worlds of sport, art, music, fashion, and community converge during Super Bowl week. Guests will experience a curated lineup of conversations, live performances, art installations, and bespoke brand collaborations — all celebrating the diverse voices shaping the future of culture.”
“The Bay Area is made up of distinct, diverse communities across multiple counties, so we’re excited to have Super Bowl LX as a moment to showcase the full identity of the region,” Zaileen Janmohamed, president and CEO of the Bay Area Host Committee, said via the organization.
“Our goal is to not only unite the entire Bay so that the energy and impact of the Super Bowl is felt everywhere, but also to deliver meaningful impact that lasts long after the game is over. Today’s news is just the beginning – there will be much more to come.”
Super Bowl LX events (subject to change):
• Super Bowl Opening Night Fueled by Gatorade in the San Jose Convention Center Monday, Feb. 2, 2026
The event will provide an exciting opportunity to hear directly from Super Bowl players and coaches during their only public appearance before the big game.
Super Bowl Opening Night fueled by Gatorade is free. Those interested in attending one of the team’s appearances need to download and register on the NFL OnePass app beginning Dec. 10. The NFL said that registration on the NFL OnePass app does not guarantee entry. Entry will be on a first-come, first-served basis.
• Super Bowl Experience Presented by Jersey Mike’s in Moscone Center North and South Buildings, Tuesday, Feb. 3-Saturday, Feb. 7
The NFL's immersive family-friendly event held annually during Super Bowl Week. This event at the Moscone Center will offer fans the chance to meet current NFL players and Legends for autographs, shop for exclusive gear at the NFL Shop presented by Visa and enjoy interactive games and NFL FLAG clinics.
Throughout the Super Bowl Experience, fans can take memorable photos with the Vince Lombardi Trophy, race in a 40-yard dash against virtual NFL players on LED screens and explore a display featuring all 59 Super Bowl rings.
Tickets will be available on Dec. 10.
• Pro Bowl Games Powered by Verizon in Moscone Center South Building, Tuesday, Feb. 3, 2026
For the first time, the 2026 Pro Bowl Games powered by Verizon will move to Super Bowl LX Week in the San Francisco Bay Area. The event brings the league’s top players together for an AFC vs. NFC flag football showdown, which will preview the elite athleticism and competition of the sport ahead of its LA28 Olympics debut.
The televised event will air live from the Moscone Center South Building — which will be transformed into a dynamic flag football arena.— Feb. 3 on ESPN, Disney XD and ESPN Deportes. Coverage will begin at 6:30 PM ET with the flag game at 8:00 PM ET on Tuesday, Feb. 3. 
• BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens and YBCA Forum, Tuesday, Feb. 3 – Saturday, Feb. 7
BAHC Live! San Francisco Fan Zone will be a destination within the NFL Super Bowl Experience. Hosted next door to the Moscone Center at Yerba Buena Gardens and the YBCA Forum, this immersive event will enable people to experience Super Bowl Week “through a uniquely Bay Area lens, from cutting-edge technology and world-class cuisine to live performances and interactive sponsor activations.
Access to the BAHC Live! Fan Zone is included with a ticket to NFL Super Bowl Experience. Tickets will be available on Dec. 10.
* NFL Honors Presented by Invisalign at Palace of Fine Arts, Thursday, Feb. 5, 2026
NFL Honors presented by Invisalign will celebrate the best in the league, recognizing standout performances and achievements from the 2025 season. This season’s annual primetime awards special will take place in the Palace of Fine Arts in San Francisco.
• Taste of the NFL at The Hibernia, Saturday, Feb. 7, 2026
This NFL-sanctioned culinary and gridiron event brings together renowned chefs from around the nation and the Bay Area, along with NFL Legends, for a foodie and football experience. All event proceeds will support GENYOUth’s commitment to tackling youth food insecurity in the Bay Area and across the nation.
• NFL Super Bowl LX Flag Football Game on YouTube at Moscone Center South Building, Saturday, Feb. 7, 2026
Brings top athletes, music artists, and creators to the field for a flag football showdown live from Super Bowl Experience at Moscone Center in San Francisco and streaming exclusively on YouTube.
Bad Bunny Bags Big Gig: Super Bowl LX Apple Music Halftime Show
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