Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
May092018

Shaq Stands Big & Tall, Front & Center In JCPenny ‘Penney Parade’ Campaign

By Barry Janoff

May 8, 2018: No one has ever accused Shaquille O’Neal of being shy, and his role in a new campaign from JCPenney will not change that image.

Inn March, O’Neal signed as exclusive style ambassador for the men’s big and tall departments for the national retailer.

He will also create a big and tall menswear line and furnishings under the Shaquille O’Neal XLG brand, in association with Authentic Brands Group, a brand development, marketing, and entertainment firm that represents O'Neal. 

In his first effort under the deal, Shaq literally leads a parade to support JCPenney’s offerings for big and tall men — of which Shaq is front-and-center at 7’1”, 320-plus lbs.

“Big and tall and better than ever,” he shouts in the lead spot, “Penney Parade,” with musical accompaniment from the Tuskegee University Marching Crimson Pipers (Montgomery, Al.).

“Finally a shirt I can flex in,” Shaq says, jumping among floats filled with other big and tall men wearing such brands as Stafford and The Foundry Big & Tall Supply Co. “Go big or go home.”

Shaq then becomes a DJ for a post-parade parting, encouraging people to "Go big at JCPenney,” with sizes up to 6XL and 5XLT.

The spot breaks this week during NBA playoff programming on ESPN and the NBA on TNT, the latter of which is home to Inside the NBA, where O’Neal is a commentator alongside Ernie Johnson, Kenny Smith and Charles Barkley.

Support includes Internet, social media and POP.

Lead agency for Plano, Texas-based JCPenney is Badger & Winters, NY, which won the account in January (taking over from McGarryBowen).

Shaq’s line of clothing and furnishings will launch in select JCPenney stores and online on JCPenney.com.

Like the rest of the retail, category, JCPenney has dealing with down-sizing to re-imagine a stronger brand. The company operates about 875 department stores after closing some 140 locations in 2017.

JCPenney posted a stronger outlook for 2018 based on Q1 and Fiscal Year 2017 financials released in February.

"In 2018, we will intensify our market share efforts in appliances, mattresses and furniture, while continuing to take steps to modernize our apparel assortment and omni-channel,” Marvin R. Ellison, chairman and CEO, said in a statement when the financial report was released.

“Our strategy and plan is clear and consistent, and we remain focused on two critical factor: To operate the business for growth and deliver profitable earnings.”
 
O’Neal, who signed as Chief Fun Officer for Carnival Cruise Line earlier this year, will appear on-screen in the Kyrie Irving-fronted movie, Uncle Drew, due to hit theaters June 29.

The film also stars such current and former NBA nd WNBA players as Reggie Miller, Nate Robinson, Chris Webber and Lisa Leslie.

Shaq’s endorsements also  include Gold Bond, Icy Hot, Wix, Zales, Nabisco’s Oreos, Krispy Kreme (also an investor) and The General insuance (including a new campaign for Uncle Drew in which Shaq in is his "Big Fella" character).

He appears in marketing for Ring doorbell video security, in which he has an equity stake that earned him a solid payday when the company was acquired by Amazon for $1.1 billion in February.

Shaq Plans To Have Fun Cruisin' With Carnival

Back to Home Page