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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Nov052013

Even After Injury, Rodgers Continues To Play Thanks To State Farm's 'Turbulence'

By Barry Janoff

November 5, 2013: Thanks to his marketing alliance with State Farm, Aaron Rodgers continued to be part of the Monday Night Football game on ESPN last night long after he left the field with what turned out to be a broken collarbone.

Rodgers, quarterback for the Green Bay Packers, appeared in a new State Farm "State of Turbulence" commercial, which debuted during the game against the Chicago Bears.

The story line is a continuation of a TV spot that broke in September. There, Rodgers is seated on an airplane between two loyal fans of "Da Bears" who have saved enough money thanks to State Farm's 'Discount Daaa-ble Check" to get upgraded to "grill class."

Rodgers broke his collarbone when he was sacked early in the Packers' 27-20 loss to the Bears in Lambeau Field. He immediately left the game to head to the trainer's room. He returned in the second half and watched the game from the sidelines.

The team said today that he likely would miss at least three weeks due to the injury.

Meanwhile, he continues to be in the center of the action for State Farm.

In the new spot, "State of Turbulence II," Rodgers falls asleep on the plane and dreams that is at a tailgate party for Da Bears and that he has saved money thanks to the "Discount Daaa-ble Check."

He wakes up, but is berated by one of the Bears' fans next to him for disturbing the guy on the other side, who is dreaming about getting a massage from Da Coach, Mike Ditka, and eating a giant sausage. (See the full spot here.)

Rodgers has been with State Farm since 2011 and has appeared in several other commercials. State Farm also is running an NBA-themed campaign with Chris Paul of the Los Angeles Clippers and his faux brother, Cliff.

According to State Farm both campaigns have helped to raise awareness about the company and its Discount Double Check policy, which basically entails State Farm agents reviewing customer contracts to see where or if any money can be saved.

"We don't have specific metrics tying Rodgers to an increase in State Farm policies. I can say that the volume of calls and the number of people requesting Discount Double Check [information] are up significantly," Tim Van Hoof, assistant vice president of marketing communications for State Farm, told NYSportsJournalism earlier this year. "And we have seen metrics that show our brand affinity and 'likability' have risen since the Rodgers and, more recently, the Chris Paul commercials have been airing."

State Farm Using Rodgers, Paul, Sports To Play Discount Double Check

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