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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Feb262014

Miranda Kerr Reveals Her Assets, Attributes, Alliance With Reebok Skyscape Runarounds

By Barry Janoff

February 26, 2014: We don't get to see model Miranda Kerr do much running or exercising in her new multi-media campaign for Reebok's Skyscape Runaround, but she does have a lot of assets to show, and does so without any inhibitions.

Backed by the tag line, "So comfortable you'll forget you have them on," Kerr gives it her all to reveal the attributes of Skyscape, which Reebok describes as "an everyday shoe for active and casual wear."

The Skyscape Runaround effort will be anchored by TV, print, Internet and social media. According to Reebok, "The campaign works on all channels to demonstrate the way Skyscape feels, and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on."

The TV spot lives true to the tag line. Kerr enters her duplex Brownstone apartment in exercise clothes and carrying a yoga mat. After she turns on some music, she beings to get comfortable, letting down her hair and removing her sweatshirt, revealing a sports bra underneath.

Kerr is apparently not shy about sharing her features with potential on-lookers. We get a shot from outside her building and are able to watch her prepare for a shower through huge windows that are not covered by shades or blinds. Even her see-through shower is adjacent to a big window unencumbered by shades.

As she washes her hair in her shower stall, Kerr looks down to notice that she has removed all her clothing except for her Skyscrapes. She glances out the window, almost as if to acknowledge that someone has seen her faux pas, then offers a coy smile as she puts her pink Reebok's on the floor and returns to the soapy water. (See the full spot here.)

“Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape," Martina Jahrbacher, head of Reebok Walking, said in a statement.

"It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry," said Jahrbacher.

The Australian-born Kerr, who has modeled for several years for Victoria's Secret and has appeared on the cover of such magazines as Self, Elle and Cosmopolitan, previously appeared in Reebok's campaign for EasyTone apparel and footwear.

According to Kerr, “I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality. My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym."

 Lead agency is DDB New York.

Reebok said that in the research and development phase, the brand "looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras." MSRP is $64.99.

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