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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Feb262014

Miranda Kerr Reveals Her Assets, Attributes, Alliance With Reebok Skyscape Runarounds

By Barry Janoff

February 26, 2014: We don't get to see model Miranda Kerr do much running or exercising in her new multi-media campaign for Reebok's Skyscape Runaround, but she does have a lot of assets to show, and does so without any inhibitions.

Backed by the tag line, "So comfortable you'll forget you have them on," Kerr gives it her all to reveal the attributes of Skyscape, which Reebok describes as "an everyday shoe for active and casual wear."

The Skyscape Runaround effort will be anchored by TV, print, Internet and social media. According to Reebok, "The campaign works on all channels to demonstrate the way Skyscape feels, and will have women everywhere wondering about the shoe that’s so comfortable, you’ll forget you have it on."

The TV spot lives true to the tag line. Kerr enters her duplex Brownstone apartment in exercise clothes and carrying a yoga mat. After she turns on some music, she beings to get comfortable, letting down her hair and removing her sweatshirt, revealing a sports bra underneath.

Kerr is apparently not shy about sharing her features with potential on-lookers. We get a shot from outside her building and are able to watch her prepare for a shower through huge windows that are not covered by shades or blinds. Even her see-through shower is adjacent to a big window unencumbered by shades.

As she washes her hair in her shower stall, Kerr looks down to notice that she has removed all her clothing except for her Skyscrapes. She glances out the window, almost as if to acknowledge that someone has seen her faux pas, then offers a coy smile as she puts her pink Reebok's on the floor and returns to the soapy water. (See the full spot here.)

“Reebok has a rich heritage in developing product especially for women and of looking outside of the footwear industry for the newest techniques, and I am proud to say that we have done it again with Skyscape," Martina Jahrbacher, head of Reebok Walking, said in a statement.

"It took us more than two years to complete this shoe, as we were dedicated to creating a shoe that will perfectly support our active female consumer and, at the same time, was unlike any other shoe in the industry," said Jahrbacher.

The Australian-born Kerr, who has modeled for several years for Victoria's Secret and has appeared on the cover of such magazines as Self, Elle and Cosmopolitan, previously appeared in Reebok's campaign for EasyTone apparel and footwear.

According to Kerr, “I’m on the move all day so it’s important to have a pair of shoes that balance comfort, style and practicality. My Skyscape shoes are a wardrobe staple that come with me everywhere I go, they’re the perfect in-between shoe to wear to work, running errands or to the gym."

 Lead agency is DDB New York.

Reebok said that in the research and development phase, the brand "looked to other industries for inspiration. For the pillow-like design of the sole of the shoe, the inspiration came from the home furnishings industry, while for the upper, the inspiration came from the lingerie industry – and specifically, molded foam bras." MSRP is $64.99.

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