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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Nov132018

Piano Player (!) Aaron Rodgers Meets Izod’s AI Moody Sweater Of The Future

By Barry Janoff

November 13, 2018: In September, to coincide with the start of the NFL campaign, Izod unveiled a campaign in which Green Bay Packers quarterback Aaron Rodgers spoofed quarterbacks who appear in ad campaigns.

Rodgers and comedian Colin Jost are back, this time spoofing the rise of artificial intelligence — here featuring an Izod sweater with AI that laughs at Jost’s jokes and advises him on such topics as weather and music, but also gets jealous when Jost wears a different outfit.

In the anchor spot, “Sweater of the Future,” Jost is in his hotel room on vacation when he receives a fair-isle patterned Izod sweater, which features not just the brand’s True Comfort technology, but a whole lot more.

A tag on the garment reads, “Voice-activated,” so Jost puts on the sweater and asks, “Izod sweater, what is the temperature outside?”

“It is 28 degrees,” the sweater replies in a Siri-type voice.

“It’s like sweater-weather,” jokes Jost, to which the sweater replies, “You’re so funny.”

Jost heads down to a bar in his hotel, where Rodgers is the piano player. “Nice sweater,” observes Rodgers, to which Jost replies, “Nice try, but she’s taken.”

The casual banter between Jost his Izod sweater soon turns nasty.

“What time does the gift shop close?” Jost asks. “What am I, your #5*@$*& concierge? Sorry, I’m cranky. I don’t want vacation to end.”

The next day, Jost wears a different sweater, which causes him to get inquisitive text messages from his Izod sweater, which forces Jost to put the sweater in a drawer, which in turn forces the sweater to shut off the heat in Jost’s room.

Ultimately they reunite, much to the joy of Jost and the sweater, as well as viewers, who hear the disclaimer: "Izod sweaters do not talk — yet."

Several shorter versions of the spot will also air, including “Nice Try, She’s Taken” and “Earn It,” in which Jost and his sweater encounter Rodgers at the piano and ask, “Has anyone ever told you you look like Aaron Rodgers?”

Creative was handled by Izod parent company PVH’s in-house marketing group. Izod said Jost partnered on script development.

QB Aaron Rodgers Spoofs QBs In Ads In Izod Campaign

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