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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jul232015

All About That Lace: Taylor Swift Croons For Keds, Meghan Trainor Signs With Skechers

By Barry Janoff

July 23, 2015: There may be room for only one of these singers on the stage at a time, but consumers will get a double-billing of casual footwear marketing with Taylor Swift the focus of a new campaign from Keds and Meghan Trainor having people imagine that "It's All About The Lace" in signing an endorsement deal with Skechers.

Swift, who has officially been with Keds since 2012, takes center stage in Keds' global multi-platform effort, "Ladies First Since 1916,"  which anticiaptes the brand's coming centennial anniversary "with a fresh perspective on what it means to be a woman today."

Meanwhile, Trainor will make her debut for Skechers later this year in a campaign to include TV,  print, online, outdoor and POP. Financial terms of her deal were not disclosed.

Sales of casual footwear is a $2 billion-plus business, according to research and consultant firm NPD Group, Port Washington, NY.

Nike is the leader in overall sales of athletic and casual sports shoes (more than 60% of the market), but Skechers this year moved into second place in the casual sports-footwear category with 5%, ahead of such competitors as adidas, ASICS and New Balance, per NPD Group.

According to Keds, "Ladies First" supports its Fall 2015 footwear collection with "progressive messages that celebrate a new notion of what it means to be a lady in 2015." Insights came from more than 10,000 women from eight countries.

Copy includes "There's no such thing as an average girl," "All dressed up with everywhere to go," "There will be moving, there will be shaking" and "It's not a running shoe, it's a run the world shoe."

In addition to Swift, the campaign features illustrator Priscilla White, surface artist and pattern designer Kendra Dandy and street artist Paige Smith.

The effort, from lead agency Kirshenbaum Bond Senecal + Partners, includes print and digital (in such destinations as Nylon, Paper, Interview, Refinery29 and WhoWhatWear) and what Keds called "high-impact disruptive elements like wild postings, bus wraps and subway media."

Swift also has a dedicated micro-site housed at Keds.com.

"'Ladies First' is a celebration of amazing women like Taylor Swift who are blazing new trails every day,"  Chris Lindner, president for Lexington, Mass.-based Keds said in a statement. "Keds is approaching its centennial year in 2016, and the Ladies First platform is the start of a powerful new era,"

At Skechers, Trainor's appearance will "complement" an on-going Colorful Comfort campaign with actress/singer Demi Lovato.

Both follow in the footsteps of such previous Skecher's endorsers as Britney Spears, Christina Aguilera and Carrie Underwood.

Skechers' current eclectic roster of endorsers also includes Pete Rose, Joe Namath, Ringo Starr, Joe Montana, Sugar Ray Leonard and Mariano Rivera.

According to Trainor, “I’m very excited to work with Skechers. I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are so comfortable and stylish too. I know my fans will love this campaign.”

Trainor's breakout hit, "All About That Bass,” was followed by “Lips Are Movin,” and “Dear Future Husband.”

“We couldn’t be more thrilled to partner with Meghan Trainor on a new bright and colorful women’s campaign that will be ‘all about the shoes,’” Michael Greenberg, president for Skechers, headquartered in Manhattan Beach, Calif., said in a statement.

“From her beautiful voice to her fun, carefree image, Meghan is an amazing talent who engages with millions of teens and young women around the globe," said Greenburg. "A true original, Meghan is a perfect fit for Skechers and our super successful, fashionable and comfortable footwear.”

Don't That Beat All: Ringo Starr Signs On With Skechers

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