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NEWS REAL

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jul232015

All About That Lace: Taylor Swift Croons For Keds, Meghan Trainor Signs With Skechers

By Barry Janoff

July 23, 2015: There may be room for only one of these singers on the stage at a time, but consumers will get a double-billing of casual footwear marketing with Taylor Swift the focus of a new campaign from Keds and Meghan Trainor having people imagine that "It's All About The Lace" in signing an endorsement deal with Skechers.

Swift, who has officially been with Keds since 2012, takes center stage in Keds' global multi-platform effort, "Ladies First Since 1916,"  which anticiaptes the brand's coming centennial anniversary "with a fresh perspective on what it means to be a woman today."

Meanwhile, Trainor will make her debut for Skechers later this year in a campaign to include TV,  print, online, outdoor and POP. Financial terms of her deal were not disclosed.

Sales of casual footwear is a $2 billion-plus business, according to research and consultant firm NPD Group, Port Washington, NY.

Nike is the leader in overall sales of athletic and casual sports shoes (more than 60% of the market), but Skechers this year moved into second place in the casual sports-footwear category with 5%, ahead of such competitors as adidas, ASICS and New Balance, per NPD Group.

According to Keds, "Ladies First" supports its Fall 2015 footwear collection with "progressive messages that celebrate a new notion of what it means to be a lady in 2015." Insights came from more than 10,000 women from eight countries.

Copy includes "There's no such thing as an average girl," "All dressed up with everywhere to go," "There will be moving, there will be shaking" and "It's not a running shoe, it's a run the world shoe."

In addition to Swift, the campaign features illustrator Priscilla White, surface artist and pattern designer Kendra Dandy and street artist Paige Smith.

The effort, from lead agency Kirshenbaum Bond Senecal + Partners, includes print and digital (in such destinations as Nylon, Paper, Interview, Refinery29 and WhoWhatWear) and what Keds called "high-impact disruptive elements like wild postings, bus wraps and subway media."

Swift also has a dedicated micro-site housed at Keds.com.

"'Ladies First' is a celebration of amazing women like Taylor Swift who are blazing new trails every day,"  Chris Lindner, president for Lexington, Mass.-based Keds said in a statement. "Keds is approaching its centennial year in 2016, and the Ladies First platform is the start of a powerful new era,"

At Skechers, Trainor's appearance will "complement" an on-going Colorful Comfort campaign with actress/singer Demi Lovato.

Both follow in the footsteps of such previous Skecher's endorsers as Britney Spears, Christina Aguilera and Carrie Underwood.

Skechers' current eclectic roster of endorsers also includes Pete Rose, Joe Namath, Ringo Starr, Joe Montana, Sugar Ray Leonard and Mariano Rivera.

According to Trainor, “I’m very excited to work with Skechers. I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are so comfortable and stylish too. I know my fans will love this campaign.”

Trainor's breakout hit, "All About That Bass,” was followed by “Lips Are Movin,” and “Dear Future Husband.”

“We couldn’t be more thrilled to partner with Meghan Trainor on a new bright and colorful women’s campaign that will be ‘all about the shoes,’” Michael Greenberg, president for Skechers, headquartered in Manhattan Beach, Calif., said in a statement.

“From her beautiful voice to her fun, carefree image, Meghan is an amazing talent who engages with millions of teens and young women around the globe," said Greenburg. "A true original, Meghan is a perfect fit for Skechers and our super successful, fashionable and comfortable footwear.”

Don't That Beat All: Ringo Starr Signs On With Skechers

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