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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr022015

Shaq's New Challenge: Take Down Bella Thorne, Win Post Cereal Competition

Special to NYSportsJournalism.com

April 2, 2015: It would seen an unfair mismatch to put 5'8" 17-year-old actress Bella Thorne into a fight with former NBA star center Shaquille O'Neal, who stands 7'1' and weighs in at 325 lbs.

But Post Foods is doing that, pitting the two celebrities in a friendly competition between Fruity Pebbles and Cocoa Pebbles "to see which flavor has the most passionate fans."

Shaq leads Team Fruity and Thorne, heads up Team Cocoa in a multi-media effort that includes TV, Internet, social media and limited-edition boxes featuring the two spokespersons.

The pair are following in the footsteps of WWE icon John Cena and Kyrie Irving of the Cleveland Cavaliers, who last year were leaders for Team Fruity and Team Cocoa, respectively.

“We are excited to expand the Team Fruity and Team Cocoa rosters with amazing talents who exemplify the Pebbles spirit,”  Sue Fruzzetti-Reich, senior brand manager for Post Foods, said in a statement. “We know both Shaq and Bella will bring a renewed surge of energy to their respective teams and inspire fans to share their love for Pebbles.”

The alliance adds to O'Neal's vast array of endorsement deals, which also include AT&T, Arizona Iced Tea, Gold Bond, Icy Hot, Reebok, Buick, Zales, Phillips Van Heusen, Peerless Clothing, 2K Sports, Bloomsbury Publishing and Monster Electronics.

He has been an NBA analyst with Turner Sports since 2011.

“Fruity Pebbles brings out the big kid in me,” four-time NBA champion O’Neal said in a statement. “After a great Pebbles season last year, I’m excited to suit up and go head-to-head against Bella and Team Cocoa. I can’t wait to lead the Team Fruity charge, this is going to be a slam dunk!”

According to Thorne, “I’m a huge fan of Cocoa Pebbles and am pumped to lead Team Cocoa. Just because I’m not a professional athlete, doesn’t mean I’m not competitive. I’m ready to show Shaq and his team that while I may be small, Team Cocoa has BIG game and is ready to take Team Fruity down!”

People can support their favorite flavor online by choosing a team at a dedicated Web site, accessible on desktop, mobile and tablet.

A sweepstakes offers the opportunity to win such prizes as a meet-and-greet with Shaq or Bella, electric scooters, GoPro cameras, gift cards and VIP family vacation in Orlando. (Details here.)

"Since the Pebbles flavor showdown kicked off early last year, our Team Captains and teammates have done a great job at rallying support behind Fruity and Cocoa," said Fruzzetti-Reich. "Both sides have a passionate fan base and it has kept the competition tight.

Shaquille O'Neal Returns A Hero In Orlando; Will There Be Room For Dwight?

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