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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Oct292012

NBA's Blake Griffin Called For Traveling (Back In Time) In New Kia Campaign

By Barry Janoff

October 29, 2012: In Back to the Future, Michael J. Fox and Christopher Lloyd use a DeLorean to travel back in time.

Blake Griffin has a marketing deal with Kia Motors, so he uses a 2013 Optima to travel back to the 1990s and 2000s in new commercials timed to coincided with the start of the 2012-13 NBA season.

Kia Motors, which is the official automotive partner of the NBA, has featured Griffin in a series of humorous spots dating back to the 2011 All-Star Game, when he jumped over the hood of a Kia Optima SX to win the Sprite Slam Dunk Contest.

Five new 30-second spots highlight Kia's UVO voice-activated "infotainment" system, which enables Griffin to travel back to offer suggestions to younger versions of himself. Lead agency is David & Goliath, El Segundo, Calif.

The first two spots, "Football" and "Free Throws," will break on Oct. 30. The others will follow throughout the NBA season. Support includes social and digital platforms such as Facebook, YouTube and Kia.com.

According to Michael Sprague, evp-marketing and communications for Kia Motors America, "Griffin is one of the most exciting and recognizable young athletes in the world, and this latest campaign pairs Griffin's basketball wisdom and athleticism with the youthful style, performance and cutting-edge technology of our wildly popular Optima midsize sedan and the award-winning UVO infotainment system."

In "Football," Griffin is in his 2013 Optima when he requests of UVO, "Take me back to 1997."

As UVO Jukebox plays OMC's "How Bizarre," Griffin lands at a park where a group of kids are playing football.

"Wrong sport," he says to one of the boys as he takes away his football and then drop-kicks it out of sight.

"Who are you?" the kid asks. "I'm you from the future," Griffin responds.

He then continues in a deadpan voice, "And that's my Kia Optima. It's full of futuristic things. Like heated and air-cooled front seats."

The kid and his friend offer no response and look at Griffin as if he just dropped in from the future. Then Griffin offers another bit of advice to his younger self. "Stop wearing jean shorts . . .  Just trust me." (See the full spot here.)

In "Free Throws," Griffin goes back to 1995. As UVO Jukebox plays Montell Jordan's "This Is How We Do It," he is transported to a suburban neighborhood. There he finds an even younger version of himself than in "Football." The kid is hanging from a basketball rim attached to a driveway garage, having apparently just dunked.

"Who are you?" the kid asks. "You, from the future," Griffin replies.

The kid, looking at the 2013 Optima, asks, "Is that your spaceship?"  "No, it's way better," offers Griffin. "It's my Kia Optima with UVO with voice-activated infotainment system."

"What else can you tell me?" the kid asks. "Practice your free throws," Griffin, who is a 59% free throw shooter, says. True to form, Griffin takes a shot, and the ball gets stuck between the rim and the backboard. "Practice a lot." (See the full spot here.)

In addition to the NBA, Kia has official marketing alliances with about a dozen NBA teams, including Griffin's Los Angeles Clippers, the defending champion Miami Heat, the New York Knicks and the Chicago Bulls.

"Blake turned people's heads after his famous dunk over a Kia Optima in the Sprite Slam Dunk contest at NBA All-Star 2011," said Sprague regarding the third-year forward. "His on-court talent combined with his unique comedic style and personality have translated into a powerful partnership that has helped raise awareness and brand perception for Kia."

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