Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Indy 500: Danica Patrick More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct292012

NBA's Blake Griffin Called For Traveling (Back In Time) In New Kia Campaign

By Barry Janoff

October 29, 2012: In Back to the Future, Michael J. Fox and Christopher Lloyd use a DeLorean to travel back in time.

Blake Griffin has a marketing deal with Kia Motors, so he uses a 2013 Optima to travel back to the 1990s and 2000s in new commercials timed to coincided with the start of the 2012-13 NBA season.

Kia Motors, which is the official automotive partner of the NBA, has featured Griffin in a series of humorous spots dating back to the 2011 All-Star Game, when he jumped over the hood of a Kia Optima SX to win the Sprite Slam Dunk Contest.

Five new 30-second spots highlight Kia's UVO voice-activated "infotainment" system, which enables Griffin to travel back to offer suggestions to younger versions of himself. Lead agency is David & Goliath, El Segundo, Calif.

The first two spots, "Football" and "Free Throws," will break on Oct. 30. The others will follow throughout the NBA season. Support includes social and digital platforms such as Facebook, YouTube and Kia.com.

According to Michael Sprague, evp-marketing and communications for Kia Motors America, "Griffin is one of the most exciting and recognizable young athletes in the world, and this latest campaign pairs Griffin's basketball wisdom and athleticism with the youthful style, performance and cutting-edge technology of our wildly popular Optima midsize sedan and the award-winning UVO infotainment system."

In "Football," Griffin is in his 2013 Optima when he requests of UVO, "Take me back to 1997."

As UVO Jukebox plays OMC's "How Bizarre," Griffin lands at a park where a group of kids are playing football.

"Wrong sport," he says to one of the boys as he takes away his football and then drop-kicks it out of sight.

"Who are you?" the kid asks. "I'm you from the future," Griffin responds.

He then continues in a deadpan voice, "And that's my Kia Optima. It's full of futuristic things. Like heated and air-cooled front seats."

The kid and his friend offer no response and look at Griffin as if he just dropped in from the future. Then Griffin offers another bit of advice to his younger self. "Stop wearing jean shorts . . .  Just trust me." (See the full spot here.)

In "Free Throws," Griffin goes back to 1995. As UVO Jukebox plays Montell Jordan's "This Is How We Do It," he is transported to a suburban neighborhood. There he finds an even younger version of himself than in "Football." The kid is hanging from a basketball rim attached to a driveway garage, having apparently just dunked.

"Who are you?" the kid asks. "You, from the future," Griffin replies.

The kid, looking at the 2013 Optima, asks, "Is that your spaceship?"  "No, it's way better," offers Griffin. "It's my Kia Optima with UVO with voice-activated infotainment system."

"What else can you tell me?" the kid asks. "Practice your free throws," Griffin, who is a 59% free throw shooter, says. True to form, Griffin takes a shot, and the ball gets stuck between the rim and the backboard. "Practice a lot." (See the full spot here.)

In addition to the NBA, Kia has official marketing alliances with about a dozen NBA teams, including Griffin's Los Angeles Clippers, the defending champion Miami Heat, the New York Knicks and the Chicago Bulls.

"Blake turned people's heads after his famous dunk over a Kia Optima in the Sprite Slam Dunk contest at NBA All-Star 2011," said Sprague regarding the third-year forward. "His on-court talent combined with his unique comedic style and personality have translated into a powerful partnership that has helped raise awareness and brand perception for Kia."

Back to Home Page