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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Apr122018

Aaron Rodgers, CP3, Aaron Judge, Alex Morgan Make Their Mark For Sharpie

NYSJ Sports-Entertainment Business News Service

April 11, 2018: For athletes who sign autographs, Sharpies are as essential a tool as bats, balls, gloves and footwear.

Now, Sharpie is helping athletes use the writing implement for more than writing their John Hancock.

Sharpie has launched a video content series and special-edition packs and markers featuring such stars as Aaron Rodgers (Green Bay Packers), Chris Paul (Houston Rockets), Alex Morgan (U.S. Women’s National Soccer Team) and Aaron Judge (New York Yankees).

The effort is part of a broader Sharpie campaign, Uncap the Possibilities, which “demonstrates how a Sharpie Permanent Marker gives people the power to unleash their imaginations and express how they'd like the world to be.”

The series and each special-edition pack also encompass cause-marketing by showcasing a respective athlete and the charity they support: Rodgers and the Wounded Warrior Project, the Chris Paul Family Foundation, Alex Morgan with UNICEF Kid Power and Judge with #ICanHelp.

Each pack features a photo of the athlete, their charity information and a marker printed with the athlete's signature. (Packs come in four, five, eight, ten, 12 and 24 counts.)

In addition to special-edition packs, national marketing support from Sharpie includes a promotion offering the chance to win more than 50,000 prizes, including autographed items, cash, Rawlings merchandise, special edition Sharpie Permanent Markers and a trip to New York to meet Judge. (Details here).

Sharpie has also partnered with The Players' Tribune, the athlete-driven media company founded by Derek Jeter, former MLB star with the Yankees and now CEO for the Miami Marlins.

According to Sharpie, “Through both powerful first-person video narratives and written articles, the athletes will describe how they have uncapped their possibilities through their personal journeys and the charities they support.”

Content will be released on The Players' Tribune throughout the year.

"Athletes have an incredible opportunity to positively influence their fans,” Jeff Rodenbaugh, director of Sharpie brand activation for Newell Brands, said in a statement.

“We're proud to partner with The Players' Tribune and support these four athletes in their endeavor to increase awareness of their individual causes.We hope others are inspired by this partnership to uncap the possibilities and positively change the world."

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