Miracle On Grass: Fox FIFA World Cup Campaign With Brady, Elvis And (?) You

By Barry Janoff

May 5, 2026: The U.S. Women’s National Soccer Team has won the FIFA Women’s World Cup four times.

The U.S. Men’s National Soccer Team has never won the FIFA World Cup.

But with the United States co-hosting the 2026 FIFA Men’s World Cup (along with Canada and Mexico), Fox Sports believes its’ time to believe in a “Miracle.”

Fox, America’s exclusive English-language home for the 39-day tournament (June 11- July 19), has launched multi-platform campaign, “Miracle,” which envisions the U.S. Men’s National Soccer Team winning the event.

Naturally, the achievement sets the nation into a frenzy, including New York’s Time Square becoming even more raucous than on New Year’s Eve, members of the U.S. Men’s National Soccer Team becoming more popular and marketable than football and basketball players and Texas running out of beer.

"The 2026 World Cup is going to be an event unlike anything this country has ever seen before — more teams, more matches and it’s happening right here in our own backyard on America’s 250th birthday,” Robert Gottlieb, Fox Sports president-marketing, said via the network.

“We couldn’t think of a better way to capture the American spirit and this celebratory moment than dreaming of what it might look like if the U.S. won it all. Our campaign invites fans to imagine the ‘what if?’ and feel the excitement a tournament of this magnitude brings." 

The campaign is anchored by an extended spot, “Do You Believe? Everything Can Happen on Home Soil,” that includes the U.S. Men’s National Team, Fox Sports lead NFL analyst Tom Brady, World Cup analyst Zlatan Ibrahimović, former USMNT head coach Bruce Arena and 1980 “Miracle on Ice” U.S. Hockey Team captain Mike Eruzione, all set to Elvis Presley (who makes a cameo role) singing “The Impossible Dream."

The full 1:50 spot will also be shown in 15-, 30- and 60-second segments.

More installments of the campaign will roll out in the coming weeks. It was developed by Fox Sports Marketing, Special US and directed by Lance Acord (Park Pictures).

Concurrent with the “Miracle” campaign, Fox Sports has joined with Indeed job site and hiring platform in a nationwide search to fill the position of "Fox One Chief World Cup Watcher Hired Through Indeed."

Created specifically for Fox Sports’ presentation of the FIFA World Cup, the role — which comes with a salary of $50,000 — will task the hired candidate with watching all 104 matches across the tournament on Fox One, Fox’s direct to consumer streaming service,.

The winning candidate will get a personal office space — described in a promo spot as a custom-built, glass cubicle located in the midst of Times Square. (Full details here.)

"This FIFA World Cup will be a historic tournament that calls for an equally historic hire," said Gottlieb, "One engaged applicant will get the job of a lifetime to experience and celebrate every story, every nation and every exhilarating moment that defines the beautiful game." 

According to Fox Sports, the job of the Fox One Chief World Cup Watcher hired via Indeed entails “watching every minute of Fox Sports’ coverage of all 104 matches in 4K on Fox One; creating and sharing social content authentic to them throughout the tournament showing they’re the authority in watching and cheering for every minute of World Cup action; and letting their fandom shine from a custom-built viewing space amidst thousands of daily visitors, tourists and commuters in the heart of Times Square for a truly unique watch party.”

The premise of the Fox Sports “Do You Believe? Everything Can Happen” spot is equally audacious.

It opens in the 97th minute of the FIFA World Cup 2026 Final as Christian Pulisic sends a corner kick toward the net. The result is the game and tournament winner. Celebration erupts and fans go delirious across stadiums, living rooms, bars and watch parties

But it has been a dream, and the spot then goes back back to present day reality Seated in a bar, two friends debate the upcoming tournament. "What!? You think the U.S. is going to win the World Cup?" one asks. "It could happen," his friend says.

Eruzione then delivers a message to the two that all U.S. fans will be asking themselves this summer, “What - you don’t believe in miracles?"

"We really wanted the tone of this spot to evolve as you watch it, beginning with something that feels like it’s grounded, but quickly grows to be more and more improbable until finally reality can’t resist calling," Matthew Woodhams Roberts, Special US chief creative officer, said via the group.

"Of course, then we have Mike Eruzione and a living reminder that no dream is too big. So, we’re saying there’s a chance…maybe."



The largest version of the global showcase — with a field expanded from 32 to 48 teams — is also the first tournament hosted by three countries across 16 host cities.

Eleven cities will be hosting the tournament in the U.S. including Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York/New Jersey, Philadelphia, Seattle and the San Francisco Bay Area. The Final is scheduled for July 19 in  New York/New Jersey MetLife Stadium.

Back to Home Page