Top
NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Apr192012

Adidas Seeks To Keep In Step In NFL with QBs Robert Griffin III, Ryan Tannehill

By Barry Janoff

April 19, 2012: Adidas plans to take full advantage of the upcoming anticipated stellar pro career of Robert Griffin III, beginning with a marketing campaign for the new adizero Sonic 3 that will be anchored by a TV spot starring the 2011 Heisman Trophy winner.

RG3, out out Baylor, is expected to be the No. 2 overall pick in the NFL draft on April 26, with analysts predicting him being selected by the Washington Redskins.

Adidas also disclosed the signing of quarterback Ryan Tannehill of Texas A&M University to an endorsement deal. Tannehill is expected to be the third quarterback taken in the NFL draft behind Andrew Luck (who has signed with Nike and will be drafted by the Indianapolis Colts) and RG3.

"I'm excited to join the adidas family," said Tannehill in a statement. "I wore the three stripes in college and adidas is the perfect fit for me as I head to the next level."

The signing of Griffin and Tannehill comes at a time when adidas is seeking to keep pace in the NFL, with its Reebok division having been replaced by Nike this month as the league's official outfitter. Nike, adidas and Under Armour are all official shoe providers to the NFL.

RG3's adidas commercial, "What Light Can Do," launched yesterday on YouTube and will premiere April 21 on TV, according to the company.

In the spot, Griffin accelerates through footwork drills and sprints while wearing the adizero Sonic 3, speaking to an audience following his every move via various TV and computer screens in gyms, restaurants and homes.

"They say expectations are heavy; the spotlight — it weighs a ton," Griffin offers in the spot. "And that pressure weighs even more. They say the weight of it all can break you. It's heavy. Crazy heavy. They say I have no idea what something that heavy can do. I say they have no idea what light can do."

According to adidas, some of the commercial was shot at Baylor’s Floyd Casey Stadium, where Griffin set or tied more than 50 school records.

“The first thing that comes to mind when you put on the adizero Sonic is how light it is,” said Griffin in a statement. “It gives you a lot of support so you can run long distances, but you can use it multiple ways.  It has support so you can lift in it and stay comfortable during a full day’s workout.”

Added Mikal Peveto, director of running for adidas America, “The adizero Sonic 3 was built for the high school athlete with a faster, more aggressive look. This is the ultimate go-fast shoe that runners, football players and baseball players alike will use to break records to get to the next level.”

In addition to Griffin and Tannehill (pictured), adidas NFL footwear endorsers include Von Miller (Denver Broncos), Jimmy Graham, (New Orleans Saints), Frank Gore (San Francisco 49ers), DeMarco Murray (Dallas Cowboys), Eric Berry (Kansas City Chiefs), Reggie Bush (Miami Dolphins), Lawrence Timmons (Pittsburgh Steelers) and Mario Williams and C.J. Spiller (Buffalo Bills).

See the full RG3 spot here.

Back to Home Page