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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov202014

Pacquiao, Cena, D-Rose, Harden Join Forces In Foot Locker 'Week of Greatness'

By Barry Janoff

November 19, 2014: Manny Pacquiao is facing Chris Algieri a welterweight title fight this weekend.  But Manny-Pac might already be looking ahead to an as-yet unsigned but highly anticipated and long-awaited potential bout against Floyd Mayweather Jr.

In one of four new spots for Foot Locker, "It's Happening," Pacquiao mis-hears two guys in a gym who are working out and talking about the sports shoe, apparel and gear retailer's third annual "Week of Greatness." "People wanted it, so Foot Locker is making it happen," one guy says to his friend regarding the promotional event.

In a nearby ring, Pacquiao asks, "So the thing that people wanted is finally happening? He's going to fight me?! He's going to fight me?! Yes!! He's going to fight me!!!"

Neither of the guys has the heart (or nerve) to tell Pacquiao that he misunderstood their discussion and that it was about Foot Locker, not Mayweather. So Pacquiao continues to rejoice and punch away at a heavy bag. (See the full spot here.)

That irreverent tone is present throughout the new campaign, from BBDO New York, which also includes spots starring NBA players Derrick Rose, Tim Duncan and James Harden and WWE star John Cena.

The spots anchor a multi-media campaign that breaks this week to support "Week of Greatness" beginning Nov. 22, which includes premium releases from such brands as Nike, Jordan, adidas, Under Armour, Puma and Timberland.

"Last year's 'Week of Greatness' was such a hit with our customers, we decided to go even bigger with our campaign this year," Stacy Cunningham, evp-mrketing for Foot Locker, said in a statement. "We're excited to introduce four new commercials featuring these outstanding athletes as we begin an incredible week dedicated to showcasing brand new premium sneakers, apparel and gear."

In addition to TV, Foot Locker is supporting with POP, Internet and social media including Twitter, Instagram and Facebook.

The attitude of the spots also follows in the Foot Locker footsteps of last year's lead "Week of Greatness" commercial, "All Is Right." The story there sees Kyrie Irving envisioning a world in which good things happen, which leads to Mike Tyson apologizing to Evander Holyfield for biting off a piece of his ear (and returning it to Holyfield) and Dennis Rodman booking a one-way flight to North Korea.

In his spot, "Defensive," Harden pokes fun at himself by tongue-in-cheek ackowledging critics who claim that he never plays defense. When Harden approaches two guys talking about Foot Locker, they ask him if he's going to the store. "Why wouldn't I go?!" replies Harden with a bit of an attitude. "Okay," one of the guys says. "No need to get defensive." "You're calling me defensive? I never get defensive," says Harden. "Ask around. I''m the last person you'll ever see being defensive."

Cena's spot, "It's Real," takes a shot at the "concept" that WWE matches are pre-staged. Responding to a guy who says he can't believe that "a whole Week of Greatness at Foot Locker is real," Cena offers, "You don't have to believe something is real to believe it. It's called 'suspension of disbelief.' Even if it's not real, if it makes you happy, it's okay." "Like wrestling," suggests one of the guys. "Nothing like that!!" exclaims Cena in a not-so-real mean tone. "Don't you ever say something like that!!!"

Rose and Duncan team up in "Excited," in which Duncan's mild-mannered personality is put to the test. When Rose phones him to share the big news about the return of Foot Locker's Week of Greatness, Duncan responds in a mono-tone voice, "No way. That's insane. I can't contain myself. I'm bouncing off the walls." Then, in a "burst" of enthusiasm, Duncan says in a dulcet tone, "I just knocked over a plant" as we see him gently placing a small potted plant on its side.

According to Cunningham, "We enjoyed working with each of these athletes to showcase their unique personalities in the newest iteration of our 'Week of Greatness.'"

Earlier this month, Foot Locker said that Ken Hicks plans to retire as president and CEO on Dec. 1, and would be succeeded by Richard Johnson, who has been with the company since 1997, most recently as COO. Hicks has held his positions since 2009, when he joined the company from J.C. Penney, where he was president and chief merchandising officer.

Hicks said that Foot Locker this month would report its "19th consecutive quarter of strong sales and profit growth." Sales have increased from $4.9 billion in 2009 to $6.5 billion in 2013, per Foot Locker.

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