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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Sep162013

Dennis Rodman And His Pal 'Kim Jong Un' Go Nuts Over Wonderful Pistachios

By Barry Janoff

September 16, 2013: During his playing days in the NBA, Dennis Rodman was best known for his defensive prowess, funky sense of style and off-the-court antics.

Lately, the Pro Basketball Hall of Famer has been associated with a unique sense of international diplomacy thanks to his two meetings with Kim Jong Un, the anti-American leader of North Korea.

"He has to do his job, but he's a very good guy," Rodman said during a recent press conference regarding Jong Un, whose nation has been called "a clear and present danger" to the U.S. by Secretary of Defense Chuck Hagel due to, among other reasons, North Korea's stockpile of missiles.

It could appear to some that Rodman's next endeavor is another small step in the same direction: He has signed a deal to represent Wonderful Pistachios in a national multi-media campaign. To keep the message consistent, Rodman appears alongside an actor who resembles Jong Un, who, in turn, has access to a nuclear device.

Wonderful Pistachios has also added other spokespersons: A woman who advocates "prandersicising" as a way to lose weight, an elephant and rebooted outtakes from King Kong and the classic shower scene with Norman Bates from the movie Psycho.

All the activations continue Wonderful Pistachios' marketing mantra: "Get Crackin'."

“Wonderful Pistachios is proud to be celebrating the fifth year of the Get Crackin’ campaign,” Marc Seguin, vp-global sales and marketing for Wonderful Pistachios' parent company, Paramount Farms, said in a statement. “Our brand is known for leveraging pop culture icons, Internet memes and YouTube sensations, and this year will be no different. We know what type of entertainment our audience wants and there’s definitely something for everyone with this year’s cast.”

The "Get Crackin'" effort is scheduled to break with the Rodman, Prancercise woman  Joanna Rohrback and elephant spots during America’s Got Talent, Survivor, Good Morning America and Late Night with David Letterman; as well as on cable networks such as Bravo, AMC, Food Network, SyFy and TBS.

The King Kong and Norman Bates ("He does it for his mother!") spots will break at a later date.

The brand aired a commercial during Super Bowl XLVII with PSY going a version of Gangham Style, but did not indicate whether or not it would return for Super Bowl XLVIII.

In his spot, Rodman sits alongside the faux Kim Jong Un. "The secret to world peace is pistachios," Rodman, complete with pistachio-green hair, says as he offers one to Jong Un. Jong Un pushes a red button and nukes Rodman. A voiceover says, "Dennis Rodman does it because he's nuts. Wonderful Pistachios. Get cracking'." (See the full spot here.)

Support includes Internet and such social media destinations as Facebook, Twitter and YouTube.

Dennis Rodman: Bad Boy Vodka

Pacquiao Comes Out Of His (Pistacho) Shell

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