Top
NEWS REAL

• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Toy Story 4 Alaska Airlines See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Jun022019

TinCup Whiskey Seeks Adventurers For Trip To ‘Rugged Town' Of Tin Cup, Colorado

NYSJ Sports-Entertainment Business News Service

June 1, 2019:
If you’ve ever wanted to go trekking — or just hang out — in the “rugged town" of Tin Cup, Colo., located about 160 miles south west from Denver miles and at an elevation of 10,157 feet, this might be your opportunity.

TinCup Mountain Whiskey, named after the former mining town, has unveiled a multi-media campaign, “'Backcountry Adventure,” that includes TV, digital, social media, experiential activation and a contest offering “the most inspired adventure seekers the chance to win a mountain experience” in the town.

The 60-second TV spot and accompanying digital short film, “Where You Do It,” chronicles a mountain trek to nearly 14,000 feet led by adventurers Renan Ozturk, Sam Elias, Shayd Johnson, Nathaniel Atakora Martin, Isaac Johnston and Max Lowe.

A consumer photo contest is “aimed at those who seek to discover new territory with friends new and old.”

"The mountains give me inspiration and purpose, and I'm excited for people to get a glimpse of our epic adventure together at 13,437 ft. and hopefully be inspired to tackle a trip of their own," Ozturk, an expedition climber, landscape artist and filmmaker, said via TinCup Whiskey.

"Adventure, storytelling, and meaningful relationships are real values in my life — and whether you dream of summiting Everest or embarking on a hike, I'm proud to stand with TinCup to inspire more adventure."

People who are similarly inspired to join Jess Graber, founder of TinCup Whiskey; as well as Renan and his counterparts to “embark on an off-road excursion to the once lawless town of Tin Cup” this August are being directed for a chance to win by “sharing their most compelling mountain stories on Instagram or Twitter.”

Entrants must follow @tincupwhiskey and share a photo to their public account using #YourMountainAwaits and #Contest.

Submissions will be judged by TinCup’s team of adventurers. who will “look for the most unique and inspirational tales of adventure, friendship and the pursuit of the discovery.” (Details here.)

According to Graber, “We created TinCup in honor of the Colorado mining pioneers who explored the depths of the Rockies, chasing their days with whiskey from old tin cups.

”Creating this brand has been an adventure for me, and we're looking forward to sharing a true piece of Colorado's heritage with adventurers across the country."

The tagline for the TV spot: “Good friends. Great whiskey. The mountain is always worth the climb.”

In the spot, played out to the adventurers in action, a voiceover offers, “It’s more than who you are. It’s who you’re with. And it’s more than what you do. It’s where you do it. TinCup Mountain Whiskey.”

Lead agency is Dead As We Know It, Brooklyn, NY.

Back to Home Page