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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jul122013

Foot Locker Campaign Casts Hypnotic Spell With Re-Release Of Reebok 'Shaqnosis'

By Barry Janoff

July 12, 2013: Amar'e Stoudemire, James Hardin and Kris Humphries are among the NBA players who have been part of recent Foot Locker commercials and activations touting the retailer's athletic shoes and sportswear. products.

Now, it's Shaquille O'Neal's turn.

The campaign fronted by O'Neal supports the re-release of Shaqnosis, part of the Reebok Classic line at Foot Locker and Footlocker.com. They come in a black-and-white circular design intended to resemble the wheel that is used during hypnosis.

According to Reebok, the Shaqnosis was originally released in 1995 when O'Neal was a member of the Orlando Magic. O'Neal retired in 2011 and is now a TV analyst and business entrepreneur.

Foot Locker is supporting with Internet, social media including Twitter and Facebook and POP.

In "Conversation Lift," from BBDO, New York, the 7' 1" O'Neal is seen at a party wearing a pair of Shaqnosis, fitted to his comfort in size 22. Although not a problem for O'Neal, it is for rapper Tyga, who at 5'8" and in a room filled with loud music needs help to hear what Shaq is saying to him.

Fortunately, Shaq has brought along his "conversation lift," a mini-elevator that takes Tyga (and, apparently, anyone else who needs to speak with Shaq but stands less than 6'1"), up to O'Neal's ear level.

At the party, Tyga approaches Shaq and eyes his shoes. "Shaq, those Reeboks is fresh," Tyga says

"What?" asks O'Neal, who points to the lift apparatus next to him. Tyga gets on, and pulls a lever that raises the rapper up.

 "I said, 'Those Reeboks is fresh," Tyga repeats.

"Thank you, Tyga," Shag replies. "Called Shaqnosis."

Thinking the conversation is over, Tyga then pushes the lever, lowering him back to earth.

But Shaq isn't finished. "You can get them at Foot Locker," O'Neal explains. Now it's Tyga who can't hear Shaq, so he again pulls the lift lever to bring himself back up.

"What was that?" asks Tyga.

"Foot Locker!" bellows Shaq. "Foot Locker," Tyga nods as he heads down again.

"They were made before you were born," O'Neal continues, now obviously messing with Tyga.

Although the statement actually is wrong since the 23-year-old was born in 1989, Tyga once more needs to return back up to Shaq to hear what he has said.

"You say somethin'? Tyga asks Shaq. "No," O'Neal says, hiding a devilish smile. "I didn't say anything."

A confused Tyga heads down again for what he hopes is the last time. "I thought I heard you say something," he says. Shaq smirks, apparently awaiting his next victim. (See the full spot here.)

The Shaqnosis is the most recent in a line of Reebok Shaq shoes being re-released, following the Shaq Attaq this past May.

Foot Locker Rides NBA Posse With Hardin, Humphries

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