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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Oct092015

Thanks To Foot Locker Twitter Challenge, Fans Score When NBA's Harden Misses

By Barry Janoff

October 9, 2015: James Harden yesterday made good on his Foot Locker-driven "Play My Tweet" challenge, taking a series of shots attached to specific requests, then performing the requests on the shots he missed.

Among the missed-shot requests that he carried out were doing the "stanky leg" dance, taking a selfie with a camel, riding a tricycle while eating ice cream and wearing a clown nose, singing "I'm a Little Teapot," making a prank call to a teammate, recreating Michael Jackson's "moonwalk" move and getting a guy a car.

Among the more altruistic challenges that Harden did was to donate $50,000 to a the Salem (Va.) Veterans Affairs Hospital.

Harden, the NBA all-star point guard for the Houston Rockets, actually made some shots, so he didn't have to wear a chicken suit or put on pajamas.

One request he carried out, even though he made the shot, was to appear at a Houston school, which he did in a pre-taped spot with ESPN's Kenny Mayne, who was hosting the Foot Locker "Play My Tweet" challenge (and unsuccessfully trying to defend Harden).

Mayne ultimately had to participate in one request, in which he missed a series of shots going one-on-one with Harden and having a pile of cooked spaghetti dumped on his head.

The people whose requests were selected by Foot Locker were in attendance in a Houston gym, including the guy who tweeted Harden, "Buy me a car." When Harden missed, he and Mayne took the guy outside so he could claim his prize, which turned out to be a junker.

"I can't let him drive that," said a genuinely upset Harden. When told that the car cost about $900, Harden offered the guy cash instead of the clunker.

At Harden's request, no one asked him to shave off his trademark beard.

Harden appeared to be wearing adidas, with whom he recently signed a 13-year, $200 million deal, for the first time in a national campaign.

The challenge aired live via Foot Locker's YouTube channel and Twitter page.

"Foot Locker has had a great deal of fun teaming up with James Harden for past engaging games with fans. We're excited to take that engagement to the next level with the 'Play My Tweet' challenge," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "Harden is an entertaining, talented NBA star and we're eager to see what fun requests he will fulfill on behalf of fans across the country."

According to Harden, "Working with Foot Locker gives me the opportunity to engage with fans in a creative and fun way. "I'm excited to see what the fans want me to do."

Unfortunately for him, some of his missed shots meant that his thoughts going into the challenge did not pan out. "I hope I won't be doing anything too embarrassing."

Foot Locker's lead agency is BBDO, NY.

Harden Takes On (Almost) All Challenges In Foot Locker's Twitter Campaign

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