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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Feb132016

Pack Man: Evan Longoria Talks MLB, Marketing, Getting Traded (As In Cards)

By Barry Janoff

February 12, 2016: Evan Longoria, third baseman for the Tampa Bay Rays, has visited New York many times to play the Yankees and on occasion the New York Mets.

This time he came to New York, in the middle of winter, to open sets of 2016 Topps Series 1, the first release from the iconic trading card company to celebrate its 65th anniversary with baseball cards. Carlos Beltan of the Yankees also was in the Topps offices in New York.

It also was in anticipation of the 2016 MLB season, with Spring Training camps set to open in Florida and Arizona Feb. 18-19.

Longoria, the 2008 AL Rookie of the Year, three-time All-Star and, entering the 2016 season, the Rays all-time leader in home runs (205) and RBI (708), knows his way around off the field, as well.

Among his endorsement deals are Red Bull, New Balance, Wilson, Topps and SKLZ sports training equipment. He also has appeared in spots for New Era and Pepsi. He owns a restaurant in South Tampa, Ducky's, which opened in December 2013

While getting a sneak peek at the new Topps MLB set — with Bryce Harper of the Washington Nationals on packaging and Mike Trout of the Los Angeles Angeles voted by fans to appear on card No. 1 — Longoria spoke to NYSportsJournalism about baseball, marketing and the art of the trade (as in trading cards).

NYSportsJournalism.com: Have you seen changes in the way players endorse products and in the way fans and consumers react to those deals?

Evan Longoria: Definitely. I work with SKLZ, and I've been with them for about four years. From that standpoint, their main concern has been the authenticity of their products and the way in which people view their products. When I work with them, the goal is to continually make it a more viable representation of what a Major League Baseball player would use. So it's important for marketing companies and product companies to make sure that what they are branding and who they are using directly relates to what the product is trying to say.

NYSJ: Have you seen more of an effort from the players' side to align with companies and products that they actually use, and become more involved with the company itself, and not just get into a marketing relationship that would not be authentic with consumers?

EL: Yes. It's a give-and-take. The further you get along with your career, the more you have to align yourself with companies that make sense for you now and moving forward. You can't just take every marketing opportunity that comes your way. Inevitably, there are good ones and bad ones. Just like there are good companies and bad companies. So you have to take the time, sift through them and see what makes sense for you. In the end, you want to say that you are involved with the right companies.

NYSJ: You've been with the Rays since 2008 and are involved in the community, so are you seeing that the type of player you are on the field and the deals you make off the field have had an impact?

EL: I have definitely tried to embrace my role within the community. I love the fans there. They have been very gracious to my family and me. The team has played well. And there's been nothing negative on or off the field. It's about trying to turn the page every year and put out a good team and a good product. Be a good team and continue to support the community in as many ways as possible.

NYSJ: Have you had a chance to see the new Topps Series 1 set?

EL: I like it. I opened some packs and found my cards. I think it was rigged. (Laughs.)

NYSJ: Were you a card collector growing up?

EL: I did have cards. I grew up in southern California, so I followed the teams there and was partial to those cards. I remember keeping some of them in plastic sheets. I enjoyed opening the packs up. I enjoyed chewing the gum, which they don't put in packs anymore.

NYSJ: Do you see Topps cards and card collecting as a good way to reach young fans?

EL: Topps does a great job of that. I know kids give me my cards to sign. The company has been involved with baseball for all these years, so it is part of baseball history.

NYSJ: Do you think your Topps cards are valuable with kids?

EL: I have a lot of my own cards. I keep them to remember what that exact moment was (each season). I'd like to think kids want my cards, especially in Tampa. Maybe not so much in New York or Boston. (Laughs.)

NYSJ: How have they treated you in New York today?

EL: (Laughs.) I just got here this morning so I haven't been heckled yet by (Yankees) fans.

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