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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec052018

Q&A: Veteran Exec Adam Geisler Is A Hands-On CEO At Super Soccer Stars

By Barry Janoff

December 5, 2018: Adam Geisler has been a hands-on executive throughout his career, including ten years with the iconic Everlast brand in marketing, merchandising and president of business.

He then joined sports performance accessory company Mission as chief merchandising officer, where he worked for almost six years with such endorsers/investors as Serena Williams, Dwyane Wade, Drew Brees, Carli Lloyd and Mia Hamm.

He most recently was with Authentic Brands Group, which represents and handles business and marketing for Hall of Fame athletes including Shaquille O’Neal and Julius Erving and also handles licensing for the estates of Muhammad Ali, Elvis Presley, Michael Jackson and Marilyn Monroe.

Now, he is associated with a sport in which you mostly can’t use your hands.

Geisler in September joined Super Soccer Stars as CEO.

Founded in 2000, Super Soccer Stars is headquartered in New York City, with locations in 24 cities in 13 states, reaching 150,000 boys and girls. Their mission: "To focus on a healthy lifestyle and basic athletic skills development while having fun and building self-confidence and teamwork.”

Super Soccer Stars said its custom coaching and player development modules are designed for players from 12 months up to 8 years and various skill levels.

NYSportsJournalism spoke with Geisler about Super Soccer Stars, plans for the company’s expansion and bringing soccer to more kids nationwide.

NYSportsJournalism.com: How did you get involved with Super Soccer Stars?

Adam Geisler: My kids play soccer there, so I knew about the programs and facilities. It was a brand I was familiar with and with which I had a tremendous experience. When the opportunity came along for me to take a leadership role, I knew immediately it was something I wanted to do. The company started in New York City and now has facilities in 13 states. So it is an opportunity to grow the company and to take it to the next level. It also is an opportunity to become involved with soccer, which is seeing tremendous growth in the U.S., especially at the youth soccer levels.

NYSJ: Do you have a background in soccer?

AG: Not at the playing level, but I have had dealings at the marketing and business levels. What’s key for me is to bring my experiences in sports and as a businessman, along with new partners who joined Super Soccer Stars with me, and to work with the existing management to build the company and bring the sport to more kids and their parents.

NYSJ: What are you bringing from Everlast, Mission and ABG into Super Soccer Stars?

AG: I believe that youth sports is a great platform and that soccer has a great opportunity to reach more kids, their parents and more companies in the business community. The priority is to make sure that kids are having fun with the sport while they learn the fundamentals of the game. This is a huge sport. But what we are finding is that some parents are pushing their kids too hard at too young an age and we are losing participation because (the kids) are getting burnt out. We also see that the digital generation is distracted too much by Fortnite, iPads and cell phones,

NYSJ: How do you balance that by promoting soccer and sports?

AG: We want to focus on kids ages 2-8 and take aspects from other sports such as lacrosse and basketball to engage young kids in a non-competitive setting, keep them interested and excited and help them to stay in the sport longer as they go to middle school, high school and college.

NYSJ: What are your goals for the first year and long-term?

AG: We would like to become the largest youth sports recreation and educational platform through “deliberate play,” beginning with soccer and moving into our long-term plan to acquire and build best-in-class youth sports brands nationwide. We want to offer best-in-class programming to every community, partner with schools to enhance their enrichment offerings and develop strategic partnerships to keep them in sports longer and enjoy the benefits of participation as much as competition. Today, we reach 100,000  kids. Our goal is to reach 1 million kids in all states across multiple sports platforms. And to give them best-in-class content, service and give the kids an experience that allows them to be better athletes and people.

"Our goal is to reach 1 million kids across multiple sports, give them best-in-class content, service and experience that allows them to be better athletes and people."

NYSJ. Your arrival also coincides with a large private capital raise designed to help expand Super Soccer Stars’ business well into the next decade. Where do you see development?

AG: Our national headquarters are in New York. We are in many of the hot-beds of soccer (including) New York, Massachusetts, Florida, Texas, Illinois and California. But we now are looking to grow in other areas, to have franchises in many other states. We feel that every kid, regardless of their economic status, should have the opportunity to play this sport — and all sports — and enjoy what they are doing.

NYSJ: Could kids in Super Soccer Stars who remain in the sport be part of the next-gen of HS, college andpro stars in the U.S.?

AG: Our focus is on kids having fun and learning the sport and having them stay long-term in the sport as long as they are having fun. So there is the potential for our target ages to play in high school and college and then, if they are still enjoying the game, to look at pro leagues. But we don’t talk to the kids about soccer being a long-term commitment and possibly a career. We are not looking to put that type of pressure on them. In some cases, that is why kids do leave the sport, because the of the pressure they might be feeling. I feel we have the program to not only teach kids but let them enjoy the sport, and then let them make their own decisions when the the time comes.

NYSJ: A U.S.-hosted World Cup is coming in 2026. Is that something that embellishes the programs at Super Soccer Stars?

AG: There has been a buzz among parents and some of the older kids who understand what that means. As much as it means on a business level to those involved with the World Cup, we want to show that soccer is a global game and that kids around the world are learning how to play and are learning to develop their skills while having a love for the sport. We don’t want to say, Look at the World Cup years from now. We say, Look at how kids are playing soccer today.

NYSJ: Does Super Soccer Stars do any marketing?

AG: The best marketing that we have is the content. What we are building is a content-based business. And we believe we have the highest quality content in our programs, our coaches and our platforms. And when you have that, word-of-mouth is very strong. We have T-shirts that all the kids wear, and they walk around as our brand ambassadors. Moving forward, we have very aggressive plans on how we will build the business using digital and social media, having our Soccer Moms and Soccer Dads become brand ambassadors. We employ more than 600 coaches, and they also will be brand ambassadors.

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