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NEWS REAL

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Defy, based in Denver, which calls itself the world’s first mainstream hemp extract performance beverage built specifically for athletes,  has official launched what it said is the first CBD-infused performance drink in the U.S. Founding partners include Pro Football Hall of Famer Terrell Davis. According to Davis, “My hope is that with CBD’s growing awareness, the right studies will help influence accepted use for professional athletes. We’re at the forefront of one of the biggest movements in health.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Dec052018

Q&A: Veteran Exec Adam Geisler Is A Hands-On CEO At Super Soccer Stars

By Barry Janoff

December 5, 2018: Adam Geisler has been a hands-on executive throughout his career, including ten years with the iconic Everlast brand in marketing, merchandising and president of business.

He then joined sports performance accessory company Mission as chief merchandising officer, where he worked for almost six years with such endorsers/investors as Serena Williams, Dwyane Wade, Drew Brees, Carli Lloyd and Mia Hamm.

He most recently was with Authentic Brands Group, which represents and handles business and marketing for Hall of Fame athletes including Shaquille O’Neal and Julius Erving and also handles licensing for the estates of Muhammad Ali, Elvis Presley, Michael Jackson and Marilyn Monroe.

Now, he is associated with a sport in which you mostly can’t use your hands.

Geisler in September joined Super Soccer Stars as CEO.

Founded in 2000, Super Soccer Stars is headquartered in New York City, with locations in 24 cities in 13 states, reaching 150,000 boys and girls. Their mission: "To focus on a healthy lifestyle and basic athletic skills development while having fun and building self-confidence and teamwork.”

Super Soccer Stars said its custom coaching and player development modules are designed for players from 12 months up to 8 years and various skill levels.

NYSportsJournalism spoke with Geisler about Super Soccer Stars, plans for the company’s expansion and bringing soccer to more kids nationwide.

NYSportsJournalism.com: How did you get involved with Super Soccer Stars?

Adam Geisler: My kids play soccer there, so I knew about the programs and facilities. It was a brand I was familiar with and with which I had a tremendous experience. When the opportunity came along for me to take a leadership role, I knew immediately it was something I wanted to do. The company started in New York City and now has facilities in 13 states. So it is an opportunity to grow the company and to take it to the next level. It also is an opportunity to become involved with soccer, which is seeing tremendous growth in the U.S., especially at the youth soccer levels.

NYSJ: Do you have a background in soccer?

AG: Not at the playing level, but I have had dealings at the marketing and business levels. What’s key for me is to bring my experiences in sports and as a businessman, along with new partners who joined Super Soccer Stars with me, and to work with the existing management to build the company and bring the sport to more kids and their parents.

NYSJ: What are you bringing from Everlast, Mission and ABG into Super Soccer Stars?

AG: I believe that youth sports is a great platform and that soccer has a great opportunity to reach more kids, their parents and more companies in the business community. The priority is to make sure that kids are having fun with the sport while they learn the fundamentals of the game. This is a huge sport. But what we are finding is that some parents are pushing their kids too hard at too young an age and we are losing participation because (the kids) are getting burnt out. We also see that the digital generation is distracted too much by Fortnite, iPads and cell phones,

NYSJ: How do you balance that by promoting soccer and sports?

AG: We want to focus on kids ages 2-8 and take aspects from other sports such as lacrosse and basketball to engage young kids in a non-competitive setting, keep them interested and excited and help them to stay in the sport longer as they go to middle school, high school and college.

NYSJ: What are your goals for the first year and long-term?

AG: We would like to become the largest youth sports recreation and educational platform through “deliberate play,” beginning with soccer and moving into our long-term plan to acquire and build best-in-class youth sports brands nationwide. We want to offer best-in-class programming to every community, partner with schools to enhance their enrichment offerings and develop strategic partnerships to keep them in sports longer and enjoy the benefits of participation as much as competition. Today, we reach 100,000  kids. Our goal is to reach 1 million kids in all states across multiple sports platforms. And to give them best-in-class content, service and give the kids an experience that allows them to be better athletes and people.

"Our goal is to reach 1 million kids across multiple sports, give them best-in-class content, service and experience that allows them to be better athletes and people."

NYSJ. Your arrival also coincides with a large private capital raise designed to help expand Super Soccer Stars’ business well into the next decade. Where do you see development?

AG: Our national headquarters are in New York. We are in many of the hot-beds of soccer (including) New York, Massachusetts, Florida, Texas, Illinois and California. But we now are looking to grow in other areas, to have franchises in many other states. We feel that every kid, regardless of their economic status, should have the opportunity to play this sport — and all sports — and enjoy what they are doing.

NYSJ: Could kids in Super Soccer Stars who remain in the sport be part of the next-gen of HS, college andpro stars in the U.S.?

AG: Our focus is on kids having fun and learning the sport and having them stay long-term in the sport as long as they are having fun. So there is the potential for our target ages to play in high school and college and then, if they are still enjoying the game, to look at pro leagues. But we don’t talk to the kids about soccer being a long-term commitment and possibly a career. We are not looking to put that type of pressure on them. In some cases, that is why kids do leave the sport, because the of the pressure they might be feeling. I feel we have the program to not only teach kids but let them enjoy the sport, and then let them make their own decisions when the the time comes.

NYSJ: A U.S.-hosted World Cup is coming in 2026. Is that something that embellishes the programs at Super Soccer Stars?

AG: There has been a buzz among parents and some of the older kids who understand what that means. As much as it means on a business level to those involved with the World Cup, we want to show that soccer is a global game and that kids around the world are learning how to play and are learning to develop their skills while having a love for the sport. We don’t want to say, Look at the World Cup years from now. We say, Look at how kids are playing soccer today.

NYSJ: Does Super Soccer Stars do any marketing?

AG: The best marketing that we have is the content. What we are building is a content-based business. And we believe we have the highest quality content in our programs, our coaches and our platforms. And when you have that, word-of-mouth is very strong. We have T-shirts that all the kids wear, and they walk around as our brand ambassadors. Moving forward, we have very aggressive plans on how we will build the business using digital and social media, having our Soccer Moms and Soccer Dads become brand ambassadors. We employ more than 600 coaches, and they also will be brand ambassadors.

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