Little Caesars Goes The Whole 100 Yards To Support NFL Sophomore Season Alliance

By Barry Janoff

August 28, 2023: To support its second season as the official pizza sponsor for the NFL, Little Caesars has unveiled a roster of activation, including the Pizza!Pizza! Pregame sweepstakes, limited-time free delivery and a multi-media campaign starring San Francisco 49ers tight end George Kittle, New Orleans Saints defensive end Cam Jordan, and NFL analyst Ryan Fitzpatrick.

Through Little Caesars longstanding partnership with Pepsi, Minnesota Vikings wide receiver Justin Jefferson will have a lead role in a prime time ad for the Pizza!Pizza! Pregame promotion.

Little Caesars is also partnering with nine NFL teams to feature specialized branding and in-game activations in their local markets throughout the season.

"Little Caesars is the industry leader in value," Greg Hamilton, Little Caesars CMO, said via the company.

"We're always looking for new ways for our guests to save, and since delivery and the NFL go hand-in-hand, this is the perfect deal for football fans and pizza lovers alike. We are so excited to offer free delivery that we are starting the week before the first kickoff to the 2023 season — so fans get a great deal before the games even begin."

Little Caesars said people “should expect another exciting announcement coming soon that will take this winning team to the playoffs."

Before the NFL 2023 Kickoff game on Sept. 7, as a part of the league's Inspire Change initiative, the NFL and Little Caesars Love Kitchen will join with Kansas CIty's Downtown Community Services Center “The Beehive" and NourishKC Kansas City Community Kitchen to host an event serving hot meals to those in need.

The community kitchen, located within The Beehive, serves restaurant-style lunch to roughly 600-900 community members that are food insecure daily. For this special event, these members will be invited to enjoy pizza from The Little Caesars Love Kitchen® and provided with to-go meals prepared by NourishKC. ”

Beyond the 2023 season, Detroit-based Little Caesars said there is a "playbook full of plans still to come,” including the 2024 NFL Draft, to be staged in Detroit.

Via the Pizza! Pizza Pregame promotion beginning Sept. 7, people who order their Little Caesars order their game time meal “can eat like champions and win instant prizes or perks with any purchase, and will be automatically entered into a grand prize drawing for a trip to Super Bowl LVIII in Las Vegas at Allegiant Stadium.” (Details here.)

The teams with which Little Caesars has partnered include the Detroit Lions, Kansas City Chiefs, Los Angeles Rams, Minnesota Vikings, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, and the Tampa Bay Buccaneers.

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