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What Are You Watching In April 2018
 
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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul292015

Jimmy Kimmel Is A Hoops Trash-Talking Bobby Butter In Foot Locker Campaign

By Barry Janoff

July 29, 2015: Spouting such trash talk as "I'm like mayonnaise because I'm smooth but dangerous to leave open" and "My crossover is dirtier than a coal miner's loofah," Jimmy Kimmel channels his inner Basketball Jones playground hoops persona in a new TV spot for Foot Locker.

The commercial, "The Bobby Butter Story," which breaks this week, also stars NBA players Damian Lillard and Andrew Wiggins, who imply that not having the latest gear and footwear from Foot Locker might cost you a pro basketball career.

The spot finds Lillard, who was the NBA Rookie of the Year in 2013 with the Portland Trail Blazers, and Wiggins, who was named Rookie of the Year this past season with the Minnesota Timberwolves, walking on a street alongside a neighborhood playground.

"Listen, Andrew," Lillard says to Wiggins, I've been Rookie of the Year and you can't let early success make you complacent,"

"I hear you," replies Wiggins. "That's why I'm starting fresh this season with new adidas gear from Foot Locker."

"You gotta evolve," observes Lillard. "You don't want to end up like Bobby Butter."

We then see Kimmel as Butter, in a game of pick-up hoops, wearing a mishmash outfit and outdated kicks seemingly left over from the 1980s. Butter can talk smack — "I'm like propane — I'm going to be in your grill all day" — he chides to an opponent after hitting a long jump shot. But apparently he didn't have the fashion style to make in as a professional.

"He had all the talent in the world," Lillard says to Wiggins. "What happened, Butter?"

Text offers, "Start fresh. If it's at Foot Locker, its Approved."

We than hear Kimmel as Butter trash talk,"My crossover is dirtier than a coal miner's loofah."

"Loofah?" asks Wiggins.

"It's a fancy sponge," explains Lillard. (See the full spot here.)

According to Kimmell, "Playing Bobby Butter allowed me to showcase both my basketball skills and sick street style. I've been wearing adidas since the '80s when I was one of the founding members of Run DMC."

"Kicking off the back-to-school season with two young NBA talents — Lillard and Wiggins — is a perfect way to feature the hot new adidas Originals gear hitting Foot Locker stores," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "Tying in Jimmy Kimmel makes the spot even more fun as we continue to push the comedic expectations of our 'Approved' campaign."

In addition to TV, the effort includes Internet, social media and POP.

Lead agency is BBDO, NY.

Pacquiao Fights At Foot Locker; Mayweather Next?

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