Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May222018

LVCVA ’Only Vegas Moments’ Campaign Empowers People With ‘Adult Freedom’

By Barry Janoff

May 22, 2018: Las Vegas is still recovering from the tragic events of October 2017 when a mass shooting left 58 people dead and more than 850 wounded,

But Vegas has the NHL’s Golden Knights going to the Stanley Cup Finals and the WNBA’s No. 1 overall pick in A’Ja Wilson with the Aces in their first season after relocating from San Antonio.

And now a multi-platform campaign, “Only Vegas Moments,” from the Las Vegas Convention and Visitors Authority.

The effort takes the iconic “What Happens In Vegas Stays In Vegas” to another level, described as “Adult Freedom,” showing how the city helps to empower people in a variety of situations to take charge and/or change their lives.

Four anchor TV spots come with different tag lines: “Destiny happens here,” “Rejuvenation happens here,” “Rekindled happens here” and “Reinvention happens here.”

Media buy includes ABC, CBS, NBC and Fox and cable.

Key elements also include digital and social media.

Lead agency is R&R Partners, Las Vegas.

The spot likely to draw the most attention, "Now & Then,” focuses on two young women who meet and marry in Vegas, with one of the women worried about how her parents might react — “My parents would never forgive me. They don’t see the world the way we do” — until they show up at her surprise wedding.

“Las Vegas’ release of ‘Only Vegas Moments’ is a cutting edge approach to create culturally relevant global tourism,” John Tanzella, president and CEO for the International Gay & Lesbian Travel Assn, Ft. Lauderdale, said in a statement.

"'Now & Then' is a perfect example of the inclusive environment that awaits all travelers in the destination.”

The storylines in the other three main TV spots include “Party of One,” about a woman whose change in travel plans gives her time in Las Vegas with the rare opportunity to do something without her husband and kids; “The Meetup,” about a businessman who decides to make his trip more interesting by transforming himself into a mysterious smooth operator; and “The Anniversary,” about a couple whose marriage is facing problems but decide on their anniversary to “embrace the freedom of Vegas in hopes of remembering why they fell in love in the first place.”

Full-length spots each run three minutes-plus but will be aired in 15-, 30- and 60-second components.

“The introduction of ‘Only Vegas Moments’ celebrates the long-standing promise of adult freedom in Las Vegas by embracing contemporary storylines that are relatable to a wide range of potential visitors,” Cathy Tull, CMO for LVCVA, said in a statement.

“Through authentic and empowering experiences, the new stories highlight Las Vegas as a destination where being whomever you want is not just allowed, but encouraged.”

Vegas Looks Toward Sports For Sanity After Tragedy

Back to Home Page