Spike Lead: Rob Gronkowski Gets Busy In Two Fan-Centric Campaigns For BodyArmor
Wednesday, July 10, 2013 at 10:31PM By Barry Janoff
July 10, 2013: Rob Gronkowski, All-Pro tight end for the NFL's New England Patriots, is currently rehabilitating from back surgery and also recovering from the fourth surgery on his left forearm.
But that hasn't prevented him from taking an active role in a two new campaigns from BodyArmor SuperDrink.
A “Spike with Gronk” promotion, co-sponsored by Tedeschi Food Shops and BodyArmor, is looking for consumers and fans who will vie for the opportunity to receive a "special spike tutorial from Gronkowski (date and location to be determined based on scheduling).
The promotion is based on Gronkowski's penchant for spiking the football after scoring a touchdown, of which he has amassed 39 (38 receiving) in his three-year NFL career.
BodyArmor is also hosting a national contest, "Gronk Spike Challenge," that asks consumers to upload videos of themselves at at microsite emulating Gronk’s symbolic spike celebration to win prizes such as a year's supply of BodyArmor and a football signed by Gronkowski. 
The multi-media "Spike with Gronk" campaign includes Internet, social media and a Boston-based in-store "talking signage” feature that allows shoppers to scan a bar code on the in-store display with their smart phones, which activates a video message from Gronk.
The "Spike With Gronk" promotion is running now through Aug. 1. (Full details here.)
For the "Gronk Spike Challenge," videos must be received by Aug. 31 to be eligible. (Full details here.)
Gronkowski is described by the company as a spokesperson and investor. Others on the roster include Mike Trout, Buster Posey, Ray Rice, Jason Pierre-Paul and LeSean McCoy.