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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Feb022014

Adidas NBA Campaign Highlights Why Kareem Abdul-Jabbar Is 'The Blueprint'

By Barry Janoff

February 1, 2014: Kareem Abdul-Jabbar was inducted into the Naismith Memorial Basketball Hall of Fame in 1995 with one of the greatest resumes in the history of the NBA: Six NBA titles (five with the Los Angeles Lakers, one with the Milwaukee Bucks), six MVP awards, 19 appearances in the All-Star Game; and still the NBA leader in points scored (38,387), field goals made (15,837) and blocked shots (3,189).

So it's hard to argue with him when he states in a new adidas commercial, "I Am the Blueprint."

In this case, he is specifically referring to the fact that college basketball in 1967 changed a major rule as a direct result of his play — slam dunks were outlawed, and not re-instated in the college game until 1976 — but that he continued to develop his skills to become an all-time great.

The effort supports the release of the Jabbar Hi basketball shoe, scheduled to hit retail on Feb. 14 (MSRP $100). The first adidas Abdul-Jabbar signature shoe was released in 1971. The push also includes a dedicated Web site and social media such as Facebook, Twitter and YouTube.

According to adidas, the theme "The Blueprint" came from conversations the company had with its NBA spokesman, including Derrick Rose, John Wall and Damian Lillard.

Abdul-Jabbar himself talks about the situation in documentary style, which also features Bobby "The Bounce Pass" Mitchowski, a fictitious college star played by actor Glenn Howerton of It's Always Sunny in Philadelphia.

The spot opens with vintage footage of Abdul-Jabbar, then known as Lew Alcindor (he changed his name in 1971 after winning his first NBA title, which was with the Bucks), playing hoops at UCLA, with the text, "The Day The Dunk Died."

The scene then cuts to Abdul-Jabbar today, wearing an adidas warm-up jacket.

"I don't really remember the lead-up to the chaining of the rules," says Abdul-Jabbar, who led UCLA to three national championships during his four-year career. "But as far as I can remember, it seemed to come out of nowhere."

The action then cuts back to shots of Abdul-Jabbar in action for UCLA, then goes into the "locker room" of an opposing player.

"I think you all saw there was a man out there — what was it — slamming!" says a disgruntled Bobby "The Bounce Pass" Mitchowski to reporters. "I don't like that kind of business. 'Oh, look at me. I'm so tall. I can fly through the air like an eagle.' The jump-stop. The pivot. The bounce pass. That's the game of basketball . . .  Now, if you excuse us, us men need to take a shower."

The spot then cuts back to Abdul-Jabbar. "The reasoning the rules committee gave us [for banning the slam dunk] was that it would be safer for the players if they did not attempt to dunk," Abdul-Jabbar says with a smirk.

Continues Abdul-Jabbar. "I had more than one shot. I had the hook shot," which he later immortalized in hoops history as the "Sky Hook."

"Shy Hook?" laughs Mitchowski. "What's that? Another gimmick? Never gonna work. We'll shut it down, whatever it is. What's this guy's obsession with the sky? Who's he know up there — eagles?"

"I'm the [NBA's] all-time leading scorer," Abdul-Jabbar says as we see a shot of him using the sky hook to score a basket. "I am the blueprint." (See the full spot here.)

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