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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Feb022014

Adidas NBA Campaign Highlights Why Kareem Abdul-Jabbar Is 'The Blueprint'

By Barry Janoff

February 1, 2014: Kareem Abdul-Jabbar was inducted into the Naismith Memorial Basketball Hall of Fame in 1995 with one of the greatest resumes in the history of the NBA: Six NBA titles (five with the Los Angeles Lakers, one with the Milwaukee Bucks), six MVP awards, 19 appearances in the All-Star Game; and still the NBA leader in points scored (38,387), field goals made (15,837) and blocked shots (3,189).

So it's hard to argue with him when he states in a new adidas commercial, "I Am the Blueprint."

In this case, he is specifically referring to the fact that college basketball in 1967 changed a major rule as a direct result of his play — slam dunks were outlawed, and not re-instated in the college game until 1976 — but that he continued to develop his skills to become an all-time great.

The effort supports the release of the Jabbar Hi basketball shoe, scheduled to hit retail on Feb. 14 (MSRP $100). The first adidas Abdul-Jabbar signature shoe was released in 1971. The push also includes a dedicated Web site and social media such as Facebook, Twitter and YouTube.

According to adidas, the theme "The Blueprint" came from conversations the company had with its NBA spokesman, including Derrick Rose, John Wall and Damian Lillard.

Abdul-Jabbar himself talks about the situation in documentary style, which also features Bobby "The Bounce Pass" Mitchowski, a fictitious college star played by actor Glenn Howerton of It's Always Sunny in Philadelphia.

The spot opens with vintage footage of Abdul-Jabbar, then known as Lew Alcindor (he changed his name in 1971 after winning his first NBA title, which was with the Bucks), playing hoops at UCLA, with the text, "The Day The Dunk Died."

The scene then cuts to Abdul-Jabbar today, wearing an adidas warm-up jacket.

"I don't really remember the lead-up to the chaining of the rules," says Abdul-Jabbar, who led UCLA to three national championships during his four-year career. "But as far as I can remember, it seemed to come out of nowhere."

The action then cuts back to shots of Abdul-Jabbar in action for UCLA, then goes into the "locker room" of an opposing player.

"I think you all saw there was a man out there — what was it — slamming!" says a disgruntled Bobby "The Bounce Pass" Mitchowski to reporters. "I don't like that kind of business. 'Oh, look at me. I'm so tall. I can fly through the air like an eagle.' The jump-stop. The pivot. The bounce pass. That's the game of basketball . . .  Now, if you excuse us, us men need to take a shower."

The spot then cuts back to Abdul-Jabbar. "The reasoning the rules committee gave us [for banning the slam dunk] was that it would be safer for the players if they did not attempt to dunk," Abdul-Jabbar says with a smirk.

Continues Abdul-Jabbar. "I had more than one shot. I had the hook shot," which he later immortalized in hoops history as the "Sky Hook."

"Shy Hook?" laughs Mitchowski. "What's that? Another gimmick? Never gonna work. We'll shut it down, whatever it is. What's this guy's obsession with the sky? Who's he know up there — eagles?"

"I'm the [NBA's] all-time leading scorer," Abdul-Jabbar says as we see a shot of him using the sky hook to score a basket. "I am the blueprint." (See the full spot here.)

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